Have you eaten cherries lately?
This winter, the freedom of cherries for Chinese came unexpectedly. More than 90% of cherries from Chile are exported to China, and relying on a mature and fast logistics system, it only takes 5 hours from the arrival of the "Cherry Express" cargo ship to the fruit and vegetable market covering major cities. As a result, the price of cherries has dropped significantly, and the top cherries of the 4J grade used to exceed 100 yuan kg, but now they are less than 40 yuan kg.
This winter, although we are still in an uncertain economic environment, and "consumption downgrade" is frequently mentioned, the Chinese people's dining table that has become popular because of cherries shows a fact - high-quality life is still a rigid need of people.
High-quality travel is also among them.
Recently, the sales of such an electric car, like the cherry, have quickly become popular, and it has become the choice of Chinese urban families. It's the Feifan R7.
The 2024 Feifan R7, which was launched in November last year, sold 457 and 295 units respectively in the first two weeks of January this year, after achieving a record high of 3,099 units per month in December last year, and won the second and third place in the pure electric medium and large SUV segment.
What is the reason why the Feifan R7 can quickly become popular?
To summarize simply, the Feifan R7 hot sale has the same path as Cheerilee's freedom - super strength + hard to refuse**.
One side of the water and soil raises one side of the cherries. It has become a consensus that Chilean cherries are better than those of other places. But if it sells for 100 yuan kg, it will dissuade many ordinary people, and they will definitely be reluctant to eat it every day. But if it is less than 40 yuan kg, it will be approachable all of a sudden, and the freedom of consumption will be realized.
The same goes for the Feifan R7.
This model is the flagship model of the SAIC Feifan brand. Its size, configuration, technology, and sense of luxury are highly benchmarked against Xpeng's flagship mid-to-large SUV G9, and the original price was the same as that of its rival at 300,000 yuan.
However, the starting price of the 2024 Feifan R7 suddenly came to 18990,000 yuan, which is even lower than the Xpeng G6, which is positioned as a mid-size SUV. And the top model up to 22The price of 990,000 yuan is comparable to the main sales model of Xpeng G6, and the price ratio is full all of a sudden.
Next, let's take a look at the strength of Feifan R7. Let's see what kind of experience consumers can get if the maximum cost does not exceed 230,000 yuan.
The first is space.
The Feifan R7 has a body length of 4900x1925x1655mm and a wheelbase of 2950mm, which is a standard medium and large SUV. The Xpeng G6 has a body size of 4753 x1920x1650 and a wheelbase of 2890mm, which is just a mid-size SUV. Similarly, even the Tesla Model Y, which costs nearly 260,000 yuan, is only a mid-size SUV, one size smaller than the Feifan R7.
The higher class means that the Feifan R7 has more room in the car. In order to further improve the "EFF" in the car, Feifan R7 also relies on advanced technology and has made a lot of further optimizations.
For example, thanks to the industry's first CTP double-layer lying battery cell and other leading highly integrated technologies, the Feifan R7 has 20% larger interior space than competing products.
To put it bluntly, when the front driver adjusts the seat to the lowest, he can get a vertical size of 1064mm; The rear occupants also have an ample headroom of 1020mm.
Space is only the basis for driving comfort. In order to further optimize the comfort of the Feifan R7, the car is also equipped with SAIC's self-developed ** cockpit, which consists of SPA seats that support heating, ventilation, massage and memory, ** master steering wheel that can be operated blindly, and an audio system equipped with ** immersive vector sound technology.
This ** immersive vector sound technology is particularly worth mentioning, it has up to 14 channels, forming a three-dimensional in-car sound field, everywhere with a sense of direction of intelligent driving and navigation voice, so that the direction of sound and the direction of people's attention are always consistent, interpreting what is "listening to the sound of positioning".
In addition** The four-door windows + front windshield of the cockpit are all made of double-layer laminated soundproof glass, and the noise in the car can be as low as 557 decibels, which is truly less than 200,000 yuan, comparable to Mai**.
After talking about space and comfort, let's talk about technology.
The recently popular Wenjie M9 and Yangwang U8 are equipped with Huawei's AR-HUD, which is an augmented reality head-up display. In fact, the first model to be equipped with this technology is the Feifan R7.
On the 2024 Feifan R7, Feifan has further enhanced the experience of this function, integrating it with the 43-inch wide triple screen equipped with the new car to form the industry's unique Rising Max 3+1 giant screen system.
This system can not only bring a shocking visual impact, but more importantly, realize a more convenient and humanized intelligent interaction. Relying on the RisingOS interactive system, Feifan R7 can realize many scenes such as "dual-zone independent theater" and "independent game hall", so that every member of the family can turn on their own priority entertainment mode.
It is worth mentioning that this system supports many mainstream brand mobile phones such as OPPO and Xiaomi, breaking the barriers of software and hardware, so that consumers can easily access at high speed and connect mobile phone applications.
Finally, let's talk about driving.
I believe that many people who have sat in 100,000 yuan electric vehicles have a common feeling - easy to get motion sickness. But many people who buy 300,000 yuan electric vehicles have no similar complaints.
You get what you pay for. The taste of a single J grade cherry must be much different from that of a 4J grade. But Feifan R7 has achieved less than 200,000 yuan, and it also does not suffer from motion sickness.
How does it work?
First of all, this car is equipped with the bay driving system created by the first self-developed and tuning system of electric cars in China, which was built by SAIC Motor over a period of three years and is worth 1 billion yuan.
The bay driving system will be jointly controlled by the three electric and the body, which effectively suppresses the phenomenon of raising the head and nodding when the vehicle starts and brakes, and when encountering a strong crosswind, the vehicle will not have a sense of swaying and floating from side to side.
At the same time, the Feifan R7 is the only model in the same class with stepless power adjustment. What does that mean?
Anyone who has driven an electric car knows that the power is generally low, medium and high, and the power of each gear is very different. In many cases, it is because of the high force that the vehicle decelerates sharply in an instant, which brings people a strong feeling of dizziness.
The stance mode of many cars is also sporty, normal, and economic. If you choose an electric car, you can choose sports, the acceleration is too fast, and passengers are prone to motion sickness.
The solution of the Feifan R7 is intelligent stepless adjustment. For both power response and kinetic energy**, it can be adaptively adjusted, even if you choose the economy mode, the power can come very strongly. Even in sport mode, acceleration can be very linear.
This fully takes into account the differentiated needs of the driver and the occupants, and can be controlled autonomously according to different needs to achieve the driving experience of large-displacement engine fuel vehicles.
After understanding the above-mentioned unique product highlights of the Feifan R7, I believe you have a deeper understanding of this car.
In short, with a starting price of less than 200,000 yuan, the Feifan R7 refreshes and recalibrates the ** system of pure electric medium and large SUVs.
Compared with Xiaopeng G9, its starting price is nearly 80,000 yuan lower, and the experience is even better. Compared with Xiaopeng G6, Feifan R7** is almost the same, but the comfort, technology, and driving experience are all a notch better. Even compared with the popular Wenjie M7, the price ratio of Feifan R7 is undoubtedly higher.
This characteristic is highly in line with all the demands of mainstream Chinese urban consumers for a car.
In a sense, the Feifan R7 has successfully defined the "180,000 yuan perfect rigid pure electric SUV" in 2024.