We are a mother and child supermarket chain in Henan, and it has been almost 17 years since today. Along the way, we have also witnessed the development of China's mothers and children, and we have also enjoyed the high-income period brought to us by the demographic dividend, but with the decline in the number of births and the decline in customer flow in recent years, the performance in recent years is not optimistic. At the same time, the gross profit margin of goods is also low, the competition online is fierce, and the categories that do not make money make us feel pressure. In order to get rid of this dilemma, we have also put a lot of effort into the service sector, such as postpartum repair, but postpartum repair is not as simple as we imagined, after years of operation, the postpartum department does not have too much profit, but in terms of talent training, it has trained a lot of teachers, due to the performance is not ideal, it has been lost in the later period. So this section is not very optimistic.
Coincidentally, once when we went out to participate in the milk powder brand conference in Zhengzhou, we chatted with our colleagues about the operation of the store, and overheard her share a new master family health care project settled in their store, which not only broadened the service population and extended the service cycle of customers, but also valued what he said about the brand side through pre-guidance and in-store service in just two months to help the store drain 312 new customers, and these customers have a very good sense of experience of the project, and the recognition is also very high.
After the meeting, I specifically asked her for the person in charge of the brand, through communication with the person in charge and after half a month of in-depth investigation, we simply decorated the room after giving birth, and we also joined hands with Master Nuai Health Care Project, don't you say, it really helped us a lot. At the same time, he also provided us with a series of training, including knowledge and skills and market dynamics, and I felt that I learned a lot from Master Nuai.
It has been working together for a while now, and the performance has been significantly improved, and the profitability has also been enhanced. At the same time, the professional services of the whole family health care center have also been widely recognized and praised by customers.