As a "second-generation" new energy vehicle company backed by the six major domestic automobile groups, the "six dragons" in the automotive industry will all complete the "solo flight" in 2023. Relying on the high-quality resources and technology of the parent company, as well as the industrial ecosystem built by itself, the six new companies will gradually accelerate their growth in the new energy vehicle market in 2023. If the current sales momentum can be continued, Hongqi New Energy, VOYAH, Zhiji, Jihu and AVATR will most likely break through the "life and death line" of 100,000 units this year.
In the last month of 2023, VOYAH achieved its "small goal" of exceeding 10,000 units per month, and thus achieved the annual sales target set at the beginning of the year.
Although the monthly sales of LS6 under Zhiji Automobile missed the "small target" of 10,000 units, it has initially shown the potential of "explosive models", which also helped Zhiji Automobile as a whole to break through the 10,000 mark in December last year.
As a "second-generation" new energy vehicle company backed by the six major domestic automobile groups (FAW, Dongfeng, Changan, SAIC, BAIC, and GAC), Hongqi New Energy, VOYAH, AVATAR, Zhiji, Jihu, and Haobo will all complete the "solo flight" in 2023. Relying on the high-quality resources and technology of the parent company, as well as the industrial ecosystem built by itself, the "six dragons" in the automotive industry will gradually accelerate in the new energy vehicle market in 2023.
According to the data, in 2023, the sales of Hongqi New Energy, VOYAH, Zhiji, Jihu and AVATR will be 85,000, 50,552, 38,253, 30,016 and 2770,000 vehicles, of which Hongqi New Energy, VOYAH, Zhiji and Jihu increased by % year-on-year.
In December last year, the sales of VOYAH, Zhiji, JiHu and AVATR were 10,017, 10,412, 8,004 and 6,106 respectively, of which VOYAH and ARCFOX increased year-on-year respectively. 69%。If this sales momentum can be continued, VOYAH, Zhiji, Jihu and AVATR will most likely break through the "life and death line" of 100,000 units this year.
VOYAH's rapid development momentum has become overwhelming, and it has the ability to gain more growth space and release stronger development momentum in the new round of competition. "In 2024, VOYAH will continue to innovate, challenge higher targets on the basis of 50,000 units, and promote both brand voice and product sales. ”
Coincidentally, looking forward to 2024, ARCFOX Motors will continue to practice the concept of "scenario-based car manufacturing", create a differentiated competition moat, and continue to improve its market competitiveness through high-quality investment in core technologies, continuous improvement of product matrix, continuous improvement of sales and service channels, and continuous expansion of the "circle of friends of car manufacturing".
In addition, according to the development plan previously released by SAIC Motor (600104), as a representative of independent high-end, Zhiji Automobile will strive to complete the annual sales of 300,000 vehicles by 2025 and enter the first camp of global new energy vehicle companies.
However, while sales have increased significantly, Zhiji LS6 has been plagued by a "car machine failure" a few days ago. According to the ** report, "Recently, some Zhiji car users have reported that the car machine system has failed, including the main interface does not display the speed, gear, radar does not alarm, and the rearview mirror does not display, etc., which are mostly seen in LS6 models, which affect normal travel." ”
In this regard, Zhiji Auto replied: "After investigation, due to a timestamp conflict problem in the PDC (reversing radar) prompt sound renderer integrated by IMOS, there is a problem of missing reversing prompt sound for some vehicles after 20:00 on December 31, 2023, and for some vehicles that have not upgraded to the latest version at the end of November 2023, there will be a problem of missing screen display information." ”
As for the next steps, Zhiji Auto said that the company has completed the repair of the relevant problems and launched IMOS2 on January 26.The OTA (over-the-air** technology) push and reminder for users of the 5th version of the patch pack, and the push to all users will be completed on January 3rd. Liu Tao, co-CEO of Zhiji Auto, said on a social ** that "I remember the experience and lessons learned, and I apologize again".
As the first high-end new energy brand in the "Six Little Dragons" to mention the potential of "explosive models", Zhiji Automobile really has to learn this "lesson". Because at the moment when the automotive industry is accelerating the "involution", many forces are always vigilant to compete for the new energy vehicle market, and the slightest carelessness will miss the window period of development, and then be eliminated by the market. (China Economic Net reporter Wang Yueyue).