Recently, the third "Little Reader" style display event named by Feihe milk powder is in full swing. The event was co-sponsored by the new voice platform of Radio and Television and the China Children's Center, and supported by Feihe, to build a language display platform for children aged 3 to 12 across the country, improve the literacy of a new generation of Chinese children in expression and thinking ability, and help babies grow up smart.
Work together to build a big stage and nurture the next generation
Reading aloud belongs to everyone. For families, reading aloud is the companionship between parents and children; For the nation, reading aloud is the inheritance of culture. The "Little Reader" is organized by the comprehensive advantages of all parties, promoting hundreds of millions of families across the country to record their children's growth with voices, improve their mother tongue literacy, and cultivate Chinese culture.
The event was launched in 2021 and has been held for the third consecutive year. It is reported that this year's event set up a "reading-thinking-expression" mechanism to improve expression and thinking ability, pay more attention to thinking output and expression on the basis of previous years, and also build a bigger stage for showing wisdom.
At the same time, this year's event has been expanded in terms of group design, recitation content, judging lineup, award setting, etc. The event invited Zeng Zhihua, professor and doctoral supervisor of the School of Broadcasting and Hosting Arts of Communication University of China, and well-known professionals such as Sister Spring, the host of "Little Trumpet" of **Radio and Television Station, to serve as judges, and the hosts of **Radio and Television Station Kang Hui, Jia Ji, Zheng Jing and other hosts demonstrated and recited. So far, more than 50,000 children have signed up for this event.
Pay attention to the early life and escort the intelligent growth of children
Cultivating children well is a strategic and fundamental task. This period is a critical stage for the rapid development of children's brain and body, providing them with good nutritional support and a growth and development environment, which will help children achieve comprehensive physical, psychological and social abilities, and lay the foundation for healthy growth in the future.
Data shows that 80% of brain development is completed early in life. In recent years, many important projects around infant brain development have been launched, and nutrition for 1,000 days in early life has also been included in China's children's development program. This participation in the "Little Reader" style display activity is another attempt by Feihe to empower children to grow up smartly.
For a long time, Feihe has been actively involved in helping infants and young children grow and cultivate "smart babies". In 2023, Feihe will launch a comprehensive brain development strategy, and join hands with Peking University Medical Center and Harvard BCH top platform to jointly explore the research and application of brain science in early life.
Today, Feihe has made a series of research achievements in nutritional support for early life brain development, and further provides support for more accurate early life nutrition intervention, disease prevention and product implementation. For example, based on Feihe's research on the ratio of DHA ara, a nutrient important for infant brain development in Chinese breast milk, the ratio of DHA ARA in Xingfeifan Zhuorui's formula is set to 1:17. And with the exclusive MUL-MFPL milk phospholipid group technology to help the baby establish the brain neural network. The Feihe Thrive series provides more scientific and accurate nutritional solutions for children aged 3-6.
The youth has aspirations, and the country is hopeful. As one of the earliest milk powder companies in China, Feihe has been contributing to the cultivation of smart babies and empowering children's growth, and has practiced corporate responsibility in serving the maternal and infant groups and escorting the growth of the next generation of the motherland. At the same time, Feihe is also becoming an important force in promoting the healthy growth of children and cultivating talents in the future of the country with solid R&D deployment and achievements.