In the context of the new era, cultural construction is essential for the development of the country and social progress. Culture is the soul and gene of a country and a nation, and it is of great significance for cultivating the national spirit, enhancing national cohesion, and promoting social progress. We must thoroughly study and implement cultural thoughts, adhere to the people-centered value orientation, inherit the excellent Chinese culture, stimulate the vitality of the whole nation's cultural creation, promote the core socialist values to be widely rooted in the hearts of the people, and lead social trends with culture.
It is very important to enhance the sense of responsibility and sense of mission for doing a good job in propaganda, ideology, and cultural work. Propaganda, ideological, and cultural work is a work that has a bearing on the vital interests of the masses of the people. As propaganda workers, we must always maintain political firmness and clarity of direction, establish a correct world outlook, outlook on life, and values, have strong political acumen and insight into the times, deeply understand the needs and psychology of the people, pay close attention to social hotspots and people's livelihood issues, and constantly enhance the appeal of our work.
To promote the implementation of various propaganda, ideological and cultural work, it is necessary to comprehensively strengthen organizational leadership and improve systems and mechanisms. This includes deepening reform, optimizing management, arousing the enthusiasm of the broad masses of cadres and workers, and promoting the formation of a multi-level, three-dimensional, and whole-process pattern of propaganda, ideological, and cultural work. We need to strengthen overall planning and coordination, strengthen planning and guidance, establish and improve the work evaluation mechanism, strengthen the construction of propaganda, ideological and cultural teams, and improve professional standards. At the same time, it is necessary to actively explore new technologies and means, innovate in communication methods, improve communication effects, and promote integration and digital transformation with the times, so as to truly meet the requirements of the times.
In the new era, China is facing the challenge of extensive cultural exchanges and cultural conflicts. We need to uphold cultural self-confidence, adhere to the path of socialist cultural development with Chinese characteristics, actively participate in global cultural governance, and enhance international discourse and cultural influence. We must continue to improve the quality of creation and dissemination of cultural products, strengthen cultural output, and let China's voice spread to all corners of the world. At the same time, it is also necessary to learn from and absorb the outstanding cultural achievements of other countries and nations, promote mutual learning between Chinese and foreign cultures, and promote the diversity and richness of civilizations.