In the new year, Changan Automobile's 2024 large-scale chess game has begun. On January 16, with the theme of "Working Together to Make a New Leap", the 2024 Changan Automobile Global Partner Conference was successfully held in Chongqing.
At this conference, Changan Automobile summarized the good situation of production and operation in the past, judged the future development trend of the industry, released the latest corporate development strategy, and discussed the future development direction with global businessmen, dealer partners, investors, as well as customers and global partners, and worked together to make a new leap. Standing at the node of the 40th anniversary of Chang'an Automobile, taking advantage of the upward development potential of Changan brand and the acceleration of globalization, Zhu Huarong, chairman of Changan Automobile, called on partners to unite and work together to seize the critical year of Changan Automobile's transformation and leap.
Changan Automobile has set a corporate development target of 2.8 million units in 2024. Among them, the sales volume of the independent segment was 22040,000 units, 750,000 new energy sales, 480,000 overseas sales; In 2025, the Group will sell 3.5 million to 4 million vehicles, including 2.8 million to 3 million units in the independent segment, 1.2 million units in new energy units, and 700,000 units overseas. By 2030, the company will have an overall sales volume of 5 million vehicles, including 4 million units in its own segment, 3 million to 3.5 million units in new energy vehicles, and 1.2 million units overseas, becoming a world-class automobile company.
Gathering momentum in 2023 and leaping to 2024, Chang'an's global partners will create a new chapter of win-win
This is also a report meeting with confidence and high morale. 2023 is a fruitful year for Changan Automobile, with all operating indicators maintaining double-digit growth, of which the sales volume of its own brand is 20980,000 units, a year-on-year increase of 119%；New energy sales volume 4810,000 units, a year-on-year increase of 692%；Overseas sales 3580,000 units, a new high; Income 2424500 million yuan, a year-on-year increase of 128%；Cash flow continues to climb, with a year-on-year increase of 3696%；The company's value has continued to increase, with a total of 16.6 billion yuan raised in the past three years, and the market value has increased by 54%, driven by both market value and profit. It also promotes the coordinated development of the industrial chain, driving the employment of more than 1 million people in the upstream and downstream industrial chains, contributing 17.6 billion yuan in taxes, and the market influence of Changan Automobile is second to none!
The "three major plans" for 2023 run through every step of Changan Automobile's transformationFully unleash the development potential and fully transform into an intelligent low-carbon travel technology company. Among them,The new energy "Shangri-La" plan has jumped to a new levelAVATR has gradually established a high-end intelligent driving brand image, AVATR 11 and AVATR 12 have been successfully launched on the market, with an average price of 35-370,000 yuan, and "post-90s" users account for more than 50%; Deep Blue Automobile polished the "super extended range" label, and has initially formed a fashionable technology, young and energetic brand image; The launch of the Changan Qiyuan brand has led the industry into the era of "digital and intelligent new automobiles" and has become the cornerstone of Changan Automobile's future development. At the same time, Changan Automobile has cooperated with three top enterprises in the industry, CATL, Ganfeng Lithium, and NIO, involving a series of new energy development elements such as power battery research and development, battery industry chain, and battery swap station.
The intelligent "Beidou Tianshu" plan has made a new breakthrough:The era of AI has arrived, and Changan Automobile adheres to the principle of "no intelligence, no Chang'an, no technology, no Chang'an", and a large number of intelligent core technological achievements have emerged, which have been independently mastered and the industry's first APA7There are more than 30 key technologies such as 0. It has established Long-term Intelligence with Horizon Robotics, committed to building the world's leading full-stack controllable intelligent core capabilities, and is committed to becoming a world-class leader in the automotive intelligent driving system and components industry with Huawei, and has also carried out strategic collaboration with more than 30 advantageous enterprises around the world to focus on high-value technology research and achieve a leading level of automotive intelligence in China. By continuously expanding the "circle of friends", Changan Automobile has gradually improved the new energy intelligent industrial chain in the strong alliance to achieve mutual benefit and win-win results, opening a new chapter in the construction of a cooperative ecology in the era of intelligent electric vehicles.
The globalization "Embrace All Rivers" plan opens up a new situation:2023 will be the first year of Changan Automobile's globalization strategy, adhering to the principle of "no base, no overseas; No overseas, no Chang'an", officially released the "Sea Inclusive" plan, clarified the overseas "four ones" development goals, and focused on promoting the "1+5+2" global layout, the products have been exported to 63 countries and regions around the world, in Russia, Saudi Arabia, Chile, Mexico and other countries, the market sales rank among the top two Chinese brands.
In November 2023, Changan Automobile held a Changan Southeast Asia brand conference in Bangkok, and Deepal officially entered Thailand, radiating the world, and has received a total of more than 5,000 orders, opening a new chapter in expanding the global market.
At the same time, Changan Automobile has made great efforts to build and optimize the global operation system, promote localized operations, launched the first overseas base "Thailand New Energy Base", and simultaneously set up three local companies and localized operation teams in Thailand, including Changan Automobile Southeast Asia, Changan Thailand Sales, and Changan Thailand Parts, marking that Changan Automobile has entered the fast lane of development in Southeast Asia, and is gradually transforming the strategic blueprint into a real picture, and will build manufacturing bases in Europe, America and other places in the future to improve the global production capacity layout.
This is an exchange meeting of thanksgiving partners and reminiscing about the old together. In 2023, Changan Automobile will work with global partners to deliver a high-scoring answer sheet in an extremely competitive market environment. In the past year, Changan Automobile's brand potential energy has been continuously improved, styling design has led the trend, overseas markets have expanded rapidly, new energy intelligent networked vehicles are thriving, and Changan Automobile has continued to maintain a new upward development trend.
In 2024, the knockout competition in China's auto market will be further intensified, and Changan Automobile, which has always maintained its determination to transform and maintain a sense of crisis, has once again shown a big picture. For example, he informed the partners of the joint venture between Changan and Huawei, and hoped to work together with all partners to open a new situation and accelerate the development of the global market through benefit sharing.
This is also a pledge to make a new leap and plan for the future. In 2023, the three major plans will go hand in hand, laying a good foundation for Changan Automobile's future, and in order to seize the major development period in the next two years, Changan Automobile will set sail and scale new heights in 2024 on the basis of new achievements. Wang Jun, President of Changan Automobile, said: "In 2024, we have summarized the 'five major opportunities', and hope that we will seize these opportunities together, and firmly believe that we will have a great future in 2024!" ”
Opportunity one, firmly grasp the opportunity of new products,In the first quarter of this year, the world's first extended-range pickup truck, the Changan Hunter, will start deliveries; In the second quarter, the dark blue hard-core SUV G318 will be officially launched; In the third quarter, AVATAR's second SUV E15, Deep Blue C857, and Changan Kaicheng G393 will be officially unveiled; In the fourth quarter, the new car CD701, AVATR mid-size coupe E16, Changan Qiyuan C798, and Changan Mazda J90A will join the product camp to achieve rapid increase in the volume of smart electric vehicles. By 2028, Changan Automobile will launch more than 30 new energy products.
Opportunity two, Changan Automobile's scientific and technological ecological layout has gradually taken shape, and firmly grasped the competitive opportunitiesThe deformable digital intelligence new car is the first digital intelligence new car equipped with SDA super platform architecture, which will achieve large-scale mass production in October this year, and the overall progress is more than 2 years ahead of its competitors, and the opening of a new era of digital intelligence vehicles will also bring new growth poles.
Opportunity three, globalization has entered the fast lane of development, firmly grasp the overseas opportunitiesIn 2024, Changan Automobile will introduce more than 7 new energy products in the Southeast Asian market, including AVATR 11, LUMIN, and CD701, and complete the construction of more than 530 channel contact points. In the European market, more than 5 new energy products such as AVATR 11, Deep Blue S7 and C327 will be introduced successively; In addition, it will accelerate its entry into blank markets such as Australia, New Zealand, South Africa, and Israel, and the export volume is expected to reach more than 500,000 units.
In 2025, the manufacturing base in Rayong Province, Thailand, with an annual production capacity of 100,000 units, will be officially put into operation, and the production capacity will be expanded to 200,000 units in the future, and it will be ready for the global right-hand drive market. At present, it is planned to put into production the C857 product project, and a variety of products will be introduced in the future, bringing more than 30 billion yuan of localized procurement opportunities.
Opportunity four, Changan Automobile accurately aimed at market opportunitiesThe market share of new energy vehicles in Beijing-Tianjin-Hebei, Shanghai and other regions is still lower than the average, and Changan Automobile still has more than 500,000 market opportunities in the above regions.
Opportunity 5, Changan Automobile's transformation opportunity, facing the future, Changan Automobile insists that new energy vehicles are just a prologue, and digital and intelligent new vehicles are the real future. In the field of digital and intelligent new vehicles, Changan Automobile will successively launch more than 10 digital and intelligent new automobile products, and promote the sales of new energy vehicles to more than 2.4 million units. By 2030, a total of 200 billion yuan will be invested, a new scientific and technological innovation team of more than 10,000 people will be added, and global partners will work together to become the leader of the era of "digital and intelligent new vehicles".
Implement the "215" partnership action to achieve a new leap in 2024
In the process of firmly transforming into an intelligent low-carbon travel technology company, Changan Automobile has refined a set of transformation methods that belong to Chinese automobile companies, laid a solid future global competition pattern, and gained the confidence of Chinese brands to develop to a new and upward direction. By combining internal and external changes, innovation and entrepreneurship 7Version 0,Changan Automobile will implement the "215" partnership action, that is, adhere to the "two major improvements", upgrade the "one major relationship", and achieve the "five new leaps".
Among them, adhere to the "two major improvements". The first is to adhere to the dual promotion of new energy and traditional fuel vehicles, and will adhere to the business strategy of "coexisting and advancing at both ends" of traditional vehicles and new energy vehicles. The second is to adhere to the dual promotion of the domestic market and the international market, and on the basis of stabilizing the domestic fundamentals, we will put globalization in a more important strategic position and build a new development pattern of international and domestic dual circulation.
Upgrade the "big relationship". Changan Automobile will uphold the concept of "integrity, equality, and win-win", and work with dealers, businessmen, and users to jointly maintain the partnership of "risk sharing, value co-creation, and benefit sharing", work together to seek the future, and strive to upgrade the relationship with the first business, upgrade the global vehicle partnership, upgrade the relationship with dealers, and upgrade the relationship with customers.
Realize the "five new leaps". Changan Automobile will plan and layout from five dimensions: a new leap in transformation and upgrading, a new leap in brand promotion, a new leap in technology-led, a new leap in win-win development, and a new leap in service experience, so as to realize Changan's all-round new leap.
Based on the "215" strategic blueprint, Changan Automobile has formulated an overall strategy of "ensuring market position, consolidating brand position, and consolidating technology position".In 2024, Changan Automobile will work with strategic partners to create sustainable and leading intelligent point technology, accelerate the expansion of overseas markets, and build a global layout. The sales target of 2.8 million units will be sprinted, including 1.25 million units of Changan Gravity, 250,000 units of Changan Qiyuan, 280,000 units of Deep Blue Automobile, 90,000 units of AVATAR, 230,000 units of Changan Kaicheng, and 480,000 units in overseas markets.
The new digital intelligence car was named Changan Qiyuan E07, and it was officially mass-produced in October
As Changan Automobile has been deeply involved in the field of car manufacturing for 40 years, based on software-defined vehicles, Changan Automobile's first equipped with SDA super platform architecture, which fully meets various custom solutions of software and hardwareIt will officially join the Changan Qiyuan family and be named Changan Qiyuan E07, which will be mass-produced in October this year.
As the pearl on the tip of the pyramid of Changan Qiyuan, Changan Qiyuan E07 can realize the interpretation of scene-based functions such as "one-click transformation, safe companionship, and self-charging", and Changan Automobile takes the lead in making Transformers a reality. If Chang'an gravity is the cornerstone of the company's current development, then Chang'an Qiyuan will be the cornerstone of the company's future development.
Changan Automobile has always adhered to the "No. 1 Project" of customers, and after the partner conference activities, the 8th Fan Festival kicked off. For a long time, Changan Automobile has been serving customers throughout the whole life journey of "buying and selling repair services", unswervingly promoting customer management, and achieving a new leap in service experience. Adhere to the customer-centric, create "smart and active" new services, build customer management into a differentiated competitive advantage of Chang'an's brands, and transform from efficient problem solving to actively creating value and improving experience for customers.
In 2024, there will be no most volume, only more volume, but the most involution era is the era of great opportunities, Zhu Huarong judged that "in 2030, the domestic production of 37 million cars, of which 30 million will be sold in the Chinese market and 7 million will be exported overseas; The penetration rate of new energy continues to increase, with an average growth rate of 13% in the next five years. "At a time when Chinese brands are ushering in a historic opportunity, China has the foundation and strength to create a world-class auto brand, and it is the right time to build a global brand. Changan Automobile will start its third venture - Innovation and Entrepreneurship Plan 7With 0 as the main line and unswervingly transforming into an intelligent low-carbon travel technology company, Changan Automobile is confident and will become a world-class brand!