Flywheel Brands kicks off 2024 with a dual acquisition.
The Hickson, Tennessee-based product distribution company acquires Hickson-based Dynamic Decals & Promotions and its sister company, Bespoke Printing. Financial terms of the transaction were not disclosed.
Bart Simpson, President of Flywheel, said, "This strategic move marks a significant step forward in expanding our sales and manufacturing capabilities. ”
Simpson explained to ASI Media that Dynamic and Bespoke are two separate entities, with Dynamic focusing on sales and Bespoke focusing on production. They operate in tandem as different companies. Going forward, both companies will be named under the Flywheel name, which will take over the marketing, branding, and operational aspects of both companies.
It is worth noting that production will continue at the Dynamic Bespoke plant, where sales professionals from the former company have joined Flywheel. John Langworthy, the former owner of Dynamic and Bespoke, will also join Flywheel in a sales role, Simpson revealed to ASI Media.
We are excited to be able to increase our manufacturing capabilities and expand our market reach with a highly qualified sales team," Simpson said. "This move is in line with our commitment to flywheel brands incWe are eagerly looking forward to the opportunities it brings to our company and our valued customers. ”
According to the company profile, Dynamic has been in business for about 25 years. It is a full-service printing company and distributor and is backed by Bespoke. Its expertise includes the provision of portable** exhibition products, hardware and exhibition management.
Founded in 1981 in a one-car garage, Flywheel Brands started as a decal making company and has grown into a creative marketing agency with solutions ranging from digital marketing, printing, products, graphics, and logos. Flywheel is part of ReciproCity Road, a consortium of U.S. and Canadian dealers that spend a total of $2$500 million.