A few days ago, I saw that there was an up master on Xiaopo Station who placed an order for bodyguard service in **, and he returned to his hometown for the New Year. Not only did it solve a variety of disputes, but it also triggered the centralized arrangement of blind date resources for local matchmakers, and good news came on the spot.
Got married on the second day of the Lunar New Year.
How can I go back to the village for the New Year? It's a philosophical question.
Quietly going home?
Driving a luxury car? Bringing a beautiful girlfriend home?
Moving home to a house?
In the context of the involution of the Spring Festival dress x market, these are not enough. It is very likely that even the first stop back to the village, the village entrance intelligence center, will not be able to go. may also be collectively labeled by the aunts at the entrance of the village: in debt, life can't go on, girlfriend is cheated, and so on.
Up master Yongqi used a new method to order bodyguard services from **. The four big men stood there, and the effect was immediate.
The aunt collectively praised Yongqi for her appearance, the neighbors rushed to send fresh specialties, the owner of the dispute next door came to take the initiative to show goodwill, and the village chief came to support the construction of his hometown.
What's more, the matchmakers rushed to give Yongqi a blind date and introduce the partner.
In one word, cool!
This matter has also been on the popular area of Xiaopo Station for four consecutive days, ** was selected into the whole site rankings, and the news that Yongqi got married after inviting a bodyguard also appeared on the hot search of Station B.
Yongqi's encounter was just an incision.
For the Chinese. Going home for the Spring Festival is far more than a reunion. As a wanderer who has been away for many years, and a migrant worker (brick mover) who has been in first-tier cities for many years, how can he prove that he has a successful career? Even how to enhance competitiveness in the blind date market directly determines whether parents can have a happy old age.
There is a saying that wealth does not return to the hometown, such as brocade clothes at night.
It's the New Year, and we have to pretend to be this x.
This kind of strange demand can only be found on the ** related services.
As a result, before the Spring Festival, the consumption of private bodyguard services rose sharply, which attracted widespread attention. Related topics have successively appeared on today's headline hot search list, Douyin hot search, Weibo ** hot search list, Weibo real-time hot list, etc., which have aroused concentrated reports and attention from many **.
There is a typical case of PO. After 95, Xiao Ran was a freelancer in Beijing, and he placed an order for a private bodyguard service in ** and hired a 1The 9-meter bodyguard drove a business car from Beijing to his hometown in Xingtai, and the bodyguard service cost 1,500 yuan a day, plus the cost of car rental, a total of more than 3,000 yuan. The service of the bodyguard is not too small: driving, carrying bags, holding umbrellas, on-site security, etc., "the services in the movie are all available".
A few years ago, Xiao Ran went home for the New Year by renting a car of different brands to go home, one is for the row, and the other is to be able to take a certain advantage in the blind date, but in recent years, the attraction that driving back to his hometown for the New Year has decreased year by year.
Not long after Xiao Ran hired a bodyguard to go home, the matchmakers nearby heard the news and came to introduce him to him. What he didn't expect was that the homestead dispute between his family and his neighbors that had not been resolved for many years was met by the neighbors, who had always been tough, took the initiative to show goodwill: "It's easy to discuss between neighbors."
Previously, I also wrote an article: **Personal Bodyguards" Love and Hate in the Buyer Show.
Some parents hire private bodyguards for a month to help their children quit Internet addiction; Someone hires bodyguards to maintain the order of the wedding and prevent the ex from smashing the scene; There are female travelers who hire female bodyguards to travel. There are also some women who have experienced domestic violence, and on occasions such as the court**, they ask bodyguards to protect themselves and their children, and they feel safe. Some people also asked the bodyguards to judge together.
In short, the bodyguard service has a wide range of application scenarios, and it is really an artifact for home travel and daily life.
This wave of consumption boom lasted from before the Spring Festival to during the Spring Festival, focusing on a New Year's "no closing".
Many ** merchants said: This year's sales have increased significantly. "We didn't expect it to be so popular this year, and so many people would come to inquire about this service. Mr. Ma, the head of a senior security company in Beijing, lamented that since late January, people have been consulting on e-commerce platforms every day about hiring bodyguards to return to their hometowns for the New Year.
Mr. Ma has been engaged in this industry for more than 10 years, the company's main business is basic business protection, emotional dispute protection, detective investigation and other content, in the case of customer needs, will also provide hired bodyguards to return to their hometown for the Chinese New Year service.
In the past, some people would consult Mr. Ma about this service during the Chinese New Year, but the actual transaction volume was only about 10 orders. "This year is a bit exaggerated, just online can close orders every day, and the order volume in these days is several times that of the same period in previous years. Mr. Ma said. Compared with previous years, it has increased several times.
According to a number of ** "private bodyguard" shopkeepers, their entity company is a professional security company filed with relevant departments, and its business is distributed all over the country and even overseas, and the main customer base is the B-end government and enterprise units. In the past two years, I have tried to open a store in **, which belongs to the enterprise service category, and many of the customer groups are corporate customers, and there are also many ordinary consumers.
The security guards who provide bodyguard services are professionally trained, and men are all over 18 meters, women over 17 meters, and expatriate security personnel. In first- and second-tier cities, you can arrive at the scene within 30 minutes after placing an order.
According to the data of **Roadside Society, according to the data of **Roadside Society, compared with last year's Spring Festival, the turnover of private bodyguard services during this year's Spring Festival increased by 65% year-on-year.
Bodyguard services, which used to be more for B-end customers such as government and enterprises, are now flying into the homes of ordinary people. It also directly proves that the ** Tmall commercial service market has become a mainstream emerging procurement platform, and has become the first choice for a large number of small and medium-sized business owners and self-employed people, and rich, magical and fun goods and services have also been extended to ordinary consumers.
In addition, the service virtual goods on this year's ** also showed an explosive trend, such as the "supervised learning" and "Einstein's brain" that were popular in 23, and then to Valentine's Day a few days ago, the circle-breaking "scolding the love brain".
On the **, no matter how individual and fun the needs can be satisfied, the massive ** merchants will always turn the niche needs into big business.