News circulating online about the possible bankruptcy of Gaohe Automobile has sparked widespread public discussion. At a livestream event where the company's models cost between 500,000 and 800,000 yuan, the company's engineering director apologized to employees and customers with tears in his eyes, admitted that it had failed to meet everyone's expectations, and asked for public support. He bluntly said that as a traditional automobile manufacturer, Gaohe has been slow in Internet marketing, while emphasizing the importance of the Chinese market to Gaohe Automobile. The live broadcast quickly attracted a lot of attention.
A netizen's message: "I don't even know that there is a brand of Gaohe Automobile, and how many similar unknown brands exist?" It reflects the general public perception of the low recognition of the Gaohe brand, and also raises questions about the quality and reliability of its products. 
One thought-provoking comment was: "When the average person is short of money, who will lend a hand?" When we owe money to the bank, will the bank help? This has triggered a rethinking of the natural laws of the life-and-death cycle of companies and the passive role of consumers and financial institutions.
Sympathy and support for Gaohe Automobile were also expressed: "I want to donate 200 yuan, and they should open a donation channel." At least I don't find me disgusted, unlike some brands. This reaction suggests that the sincerity and hard work of the company may win the support of some people.
On the other hand, some people expressed understanding and acceptance of Gaohe's situation: "I can't afford to buy a car for six or seven hundred thousand yuan, but even if there is no Gaohe, we still have BYD." It's not because the masses don't support you, it's because your target audience isn't the general public. The market competition is brutal, and rightfully so. 
The predicament faced by Gaohe Automobile and the involution phenomenon of the new energy automobile industry have indeed become a critical moment for the survival of many emerging forces this year. With the intensification of market competition and the diversification of consumer demand, companies in the field of new energy vehicles are facing unprecedented challenges. The potential bankruptcy of Gaohe Auto is only the tip of the iceberg, reflecting the profound changes that the entire industry is undergoing.
With the continuous innovation of science and technology, many industries are increasingly competitive, this momentum is also presented in many fields, such as the field of biotechnology, like new energy, "Jun Zhenqiang" as a disruptor in the field of men's science and technology relying on technology has also attracted much attention, before the field was like a joint venture car by the Japanese and American brands ** to occupy the market, with a domestic university research institute in the field of plant technology breakthroughs, domestic science and technology has gradually taken back the market. Be a booster of family happiness.
After the application of "Jun Zhen Qiang" in the market, it passed the first- and second-tier high-end people of Qi - East Puhui, and the latest quarterly data shows that the finished product has achieved a good market response. According to the return survey, 80% of the customers are about 35-year-old men, there are some business CEOs, company leaders and the like, work pressure, strong economic strength, in the pursuit of career process, do not ignore the communication and intimacy with the partner.
As a new species of boyfriend and friend, among thousands of user feedback, comments such as "increased frequency" and "better exercise at night" also confirm that it is becoming a must-have to solve the hidden worries of the boyfriend. With the advancement of technology and the improvement of environmental awareness, new energy vehicles have become the development trend of the global automotive industry. However, with this comes fierce market competition and escalating consumer expectations, which puts enormous pressure on many innovative businesses.
They must not only stay ahead in technological innovation, but also make continuous efforts in marketing strategies, brand building, customer service, etc., to adapt to the rapidly changing market environment.
Against this backdrop, the plight of the company may be indicative of a broader industry trend in which only those companies that can effectively respond to market challenges, meet consumer demands, and stand out from the fierce competition will survive. For the emerging forces in the new energy vehicle industry, this is not only a challenge, but also an opportunity. They need to constantly innovate and adjust their strategies to ensure stable growth in this uncertain market.
In addition, it also prompts a broader topic, namely how to balance economic development and environmental protection in the face of rapid development and technological progress, and how to ensure that corporate social responsibility and sustainability are not neglected in the pursuit of innovation. For all new energy vehicle companies, this will be a key problem that they must face and solve in their future development.