On February 23, Gaohe Automobile launched the live broadcast of "Gao's Family Has Something to Say" through the official live broadcast room, and Yang Yueqing, project director of HiPhi, appeared on the camera for the live broadcast.
During the live broadcast, Yang Yueqing choked frequently, and even interrupted the live broadcast rhythm by wiping her tears. Yang Yueqing apologized to the majority of car owners and colleagues, and begged everyone to "give Gaohe some more time".
Yang Yueqing said that in order to ensure the follow-up service of Gaohe Automobile with key funds, Gaohe has reduced the salary of internal employees to a minimum, and stopped social security and provident fund and other benefits. Many colleagues can only get a basic salary of more than 2,000 yuan, but they still stick to their posts.
According to Yang Yueqing, Gaohe has been under financial pressure for a period of time, during which it has been trying to maintain its operations, and Ding Lei, the founder of Gaohe, is currently actively helping himself through various channels.
The comment area of the live broadcast was full of encouragement, "Come on, hold on", "Support Gaohe, overcome the difficulties together" and other barrages kept scrolling.
Some car owners have launched the "Shanghai Gaohe Solidarity Campaign" and designed car stickers and other materials to show their support for the brand.
*:Volkswagen**.