Looking back on 2023, one of the concepts that has the deepest impact on individuals is the single-disc doctrine, which is proposed by the real estate self-@真叫卢俊.
The main writer is the architect of the article by Ma Jia, who is the architect of the article, and the A round of finance.
When I first heard the word, in Lu Jun's office, my hairs stood up at that moment, because I understood its meaning in seconds.
I hid a little jealousy for a few minutes, why couldn't I bring up such a thought.
With the deepening of the chat, I gradually understand its industrial core.
The real estate industry, the most basic unit of real estate.
A real estate is a small ecology, including location, transportation, supporting facilities, natural landscape, cultural landscape, design style, artistic taste, property and other elements, which is regarded as a complex structure commodity.
In the last 40-year cycle of running blindfolded, in the eyes of the local tyrants who often have tens of thousands of small goals, a real estate of several hundred households is like a piece of bread, a chess piece, and a tire, so inconspicuous, and the mainstream measurement unit of the industry must be 100 million.
When the big boss talks about any real estate in public, he is embarrassed to open [chuī] gold [niú] mouth [bī] with his peers.
As a veteran practitioner who has seen the fire well, Lu Jun shouted the slogan of "single-disc doctrine" a few years ago, and gradually built it into a complete set of concept system.
Just searched and looked, there was already a spark of the prairie fire, from the party's central media production and research to the local leading PR draft, different subjects began to shout.
Being able to lead an industrial concept trend can be regarded as a reward for a first-class person and the most simple thought.
Personally, there is a fourfold understanding of single-disc doctrine.
The first weight: restrain the great desire, the ultimate subtraction, and return to the main business.
Taking Evergrande as an example, there are currently 993 projects under construction across the country, and about 1.62 million houses have not been delivered, affecting the quality of life of more than 5 million people.
The era of grand narratives is over, the era of astronomical numbers is over, and the price of non-share desires is bloody, which must mean that the details are rough and full of loopholes.
Tianda's business will eventually return to the smallest unit, and the quantity without quality assurance is piled up, which is to bury mines that will explode sooner or later.
The second weight: polishing details, spiritual scarcity, long-term operation.
In fact, even if you do a good job, it is extremely harsh, you need to be handsome and military workers with one heart, the vision can not be separated from the front line, every detail needs to be carved, summarized and precipitated, especially the value reconstruction of the spiritual world, which is an absolute scarce product.
For real estate, the most difficult thing about single-disc doctrine is actually to go through the test of time, design, development and sales are just foreplay, and the house, as the most important residential value of commodity attributes, needs to be operated continuously.
The developer's in-depth participation in the follow-up service is the soul of the soft value of a real estate.
The third level: enjoy the small and beautiful solitude, and copy the small and beautiful premium.
Whether consumers are willing to consume at a premium is the only criterion for testing the strength of products. Small and beautiful is a certain premium, investing excess time, energy, faith, and service is a set of unspoken rules, the cost of the education market is very high, and the innovator must be lonely.
Adapt measures to local conditions, adapt to time conditions, retreat can enjoy loneliness, and advance can copy the premium, which is the degree of freedom of a single disk.
Fourth, let the ideas and talents of single-disc doctrine flow.
Single-disc doctrine is a kind of solitary self-reliance, but not so emotionally pessimistic, training generals in bit-by-bit actions and large-scale battles, people are free flow, and ideas are free flow.
Jumping from a high-end improvement project to a mid-range just-in-demand project, from a coastal city to another Midwestern city, the fire of the new world will spread and ignite.
When single-disc doctrine is connected, it is a new city.
In addition to those luxurious mansions, the most typical single-disc doctrine known to the public is Ma Yin's Aranya.
The headwind plate does not complain, makes a piece of hot potato into a beautiful and delicious delicacy, builds the bottom in five years, starts in five years, and makes the old system unaffordable;
Productize the details to condense the spiritual world of a group into various styles of houses, communities and homes in the real world;
High-density real performances, instilling a basket of artistic forms into everyone in the community in a high-density manner, although there is a suspicion of excessive force, but it is really impossible to refuse the sincerity, and several times the premium is also frantically pouring in.
Basically in line with the above perspective, individuals are not practitioners in the real estate circle, and their understanding may be relatively superficial.
Teacher Lu Jun and his team not only put forward this concept, but also are practitioners of the unity of knowledge and action, and strongly advocate for his ** number @ single-disc doctrine.
Every ** they produce is professional, scarce, and with spiritual resonance, and has a very clear value line, which has become a standard marketing component of high-end real estate.
As a content entrepreneur, his industry outlook, sense of responsibility, content productization, and product standardization are all worth learning from, and of course, he has also achieved amazing positive feedback from the market against the trend.
What I want to say is that every industry, every corner, and every capillary in the current society actually needs single-disc doctrine and value reconstruction at the smallest unit level.
Don't ask why, ask is what the next era needs.