At the beginning of 2024, it is time to make a summary of 2023 again, and the answers of various mobile phone manufacturers in 2023 have been announced one after another.
According to Wall Street Insight, Xiaomi phones surpassed Apple in December last year by 16With a market share of 5%, it ranks first in the Chinese market.
Apple starts with 15The 9% share ranked second, down 17. year-on-year7%, in addition, Honor, OPPO, and vivo ranked separately.
Three, four, five.
I have to say that Xiaomi has become a dark horse, and its performance is very eye-catching.
Xiaomi's ability to establish itself as the No. 1 domestic brand in December last year is inseparable from the hot sales of Xiaomi 14 series mobile phones.
Image source: Weibo @雷军).
According to previous public data, the Xiaomi 14 series has been officially launched for just over 10 days, and the total sales volume of all channels has reached 144740,000 units.
It's been almost three months since it was launched, and millions of sales must have been made.
Looking at the global market, the pattern of the mobile phone industry is also undergoing subtle changes.
According to the latest report from Canalys, a third-party research organization, the global smartphone market grew by 8% in Q4 last year to 3200 million units.
After 7 consecutive quarters of decline, the mobile phone market has finally come to an end** trend.
Photo via Canalys).
Among them, Apple continues to lead the world with a 24% market share, Samsung is in second place with a 17% market share, and Xiaomi is in third place with a 13% market share.
In this regard, Lu Weibing, president of Xiaomi Group, was gratified and said on Weibo that the world is gradually forming a pattern of Apple, Samsung, and Xiaomi's head brands.
In addition, IDC also released data on the global mobile phone market last year.
According to the latest data from IDC, in 2023, Xiaomi will start with 1With shipments of 45.9 billion units, it also ranks first in the world.
Third, second only to Apple and Samsung.
It can be seen that it has become an indisputable fact that Xiaomi is firmly in third place in the world.
Image source: IDC).
I have to say that this is probably the closest to achieving high-end positioning since Xiaomi publicly announced its Mi Chong Gao strategy.
Looking back at last year, Xiaomi mainly held four large-scale new machine press conferences.
On April 18, Xiaomi held a spring new product launch conference, bringing the high-end flagship Xiaomi 13 Ultra.
On August 14, Xiaomi held another Lei Jun annual speech and Xiaomi product launch conference, bringing the Xiaomi mix fold 3.
On October 26, at Xiaomi's surging OS and new product launch conference, the Xiaomi 14 series was unveiled.
Then on November 29, the Redmi K70 series was officially released.
The K70 is a mid-range goalkeeper, the MIX Flod is a folding flagship, the 13 Ultra focuses on imaging capabilities, and the Xiaomi Mi 14 focuses on small screens.
Source: Xiaomi's official website, the same below).
Throughout last year, Xiaomi relied on clear positioning + strong performance + real **, and stepped to a new level of high-end image.
Xiaomi, finally out of the quagmire.
In recent years, Xiaomi has been doing well in the global market, especially in India and Europe.
The success of the overseas strategy has made overseas the main market for Xiaomi.
Recently, according to **, it was reported that the Xiaomi 14 has received NBTC certification, and the global release is just around the corner.
It is foreseeable that relying on strong product power, the Xiaomi 14 series may be going crazy overseas again!
Of course, having said all this, the mobile phone market in 2023 as a whole is still in a downward trend.
In addition to Apple, mobile phone shipments such as Samsung, Xiaomi, and OPPO all have negative growth rates.
And sharp-eyed friends should have discovered that as the king of Africa in the mobile phone industry, Transsion has become a dark horse.
It can be seen that Transsion ranks fifth in global smartphone shipments in 2023, with a market share of 81%, with a 30% year-over-year increase in shipments8%。
Based on this, it has been rumored recently that this year's year-end bonus has been increased by 30%.
All in all, I hope that domestic mobile phones can be like Xiaomi and Transsion, and move towards international brands together!
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