In 2023, the operating scale of large home appliance companies such as Midea, Gree, Haier, Hisense, Fotile, and TCL air conditioners will almost hit a record high.
On December 28, 2023, TCL air conditioners announced that their annual production and sales exceeded 16 million sets, setting a new record high.
On January 16, at the 2024 annual meeting of Midea Group, Fang Hongbo, chairman and president of Midea Group, mentioned, "Thanks to the efforts and dedication of 190,000 employees of Midea, we have written the best business performance in the history of Midea." ”
On January 24, Jia Shaoqian, Secretary of the Party Committee and Chairman of Hisense Group, revealed when participating in the "China Economic News Figures (2023-2024) - Entrepreneur Night" event: Hisense Group's revenue in 2023 will exceed 200 billion yuan for the first time. Hisense's performance forecast also shows that the net profit attributable to shareholders of listed companies in 2023 is expected to increase significantly year-on-year92%-99%.
On January 26, at the 38th Fotile Cup and 2023 Summary and Commendation Conference of Fotile Group, Mao Zhongqun, Chairman and President of Fotile Group, disclosed the 2023 annual operating results for the first time: the annual sales revenue was 1762.9 billion yuan, a year-on-year increase of 853%。
On January 27, at the 2023 Work Summary and Commendation Conference of Haier Group and the Fifth Meeting of the 8th Workers' Congress, Liang Haishan, Vice Chairman of the Board of Directors and President of Haier Group, announced that in 2023, Haier Group will achieve global revenue of 371.8 billion yuan and total global profit of 26.7 billion yuan, both of which increased by 6% year-on-year.
On January 28, at the Gree 2024 Global Dream Ceremony, Dong Mingzhu, chairman and president of Gree Electric Appliances, revealed that in 2023, Gree achieved the best performance since its establishment 33 years ago, and said that it will strive to double its performance through five years of hard work in the future.
According to the performance forecast announced by Gree Electric Appliances, in 2023, Gree Electric Appliances will achieve operating income of 205 billion yuan to 210 billion yuan, and the net profit attributable to shareholders of listed companies will be 27 billion yuan to 29.3 billion yuan in the same period, a year-on-year increase of 102% to 196%。
There are other home appliance companies with good performance, such as Sichuan Changhong's performance forecast: the net profit attributable to the owners of the parent company in 2023 is expected to be 63,000000000 to 75,0000000000000000000000000000000000000065% to 6030%;
Changhong Meiling released the 2023 annual performance forecast, which disclosed that it is expected to achieve a net profit of 700 million yuan to 7 million yuan in 2023700 million yuan, a year-on-year increase of 18625%-214.88%;
TCL Technology expects to achieve a net profit attributable to shareholders of listed companies of 2.1-2.5 billion yuan for the whole year, a year-on-year increase of 704%-857%;
Whirlpool expects to achieve a net profit attributable to owners of the parent company of 62 million yuan to 93 million yuan in 2023, an increase of 121 million yuan year-on-year88% to 23283%。
In 2023, when the home appliance industry is "slowing down", why are these home appliance giants still "speeding up"?A number of performance forecasts have revealed the growth points of home appliance enterprises in 2023 - wide open source, adjust structure, and grasp overseas.
Guang open source, specifically to diversify with household appliances as the center of the circle, and expand the new increment of new tracks. Gree Electric's 2023 performance forecast shows that the company has always focused on the main business of air conditioning, adhered to consumer demand-oriented, enriched product categories, and actively expanded sales channels; At the same time, the company continued to carry out industrialization transformation, continued to make efforts in diversified fields such as high-end equipment, industrial products, and green energy, created more leading technologies, and provided growth momentum for performance.
Midea is also increasing industrial investment in the TOB side and promoting the transformation of TOB. In the third quarter report of Midea Group in 2023, it was mentioned that the revenue of intelligent building technology in the first three quarters increased by 19% year-on-year, the revenue of new energy and industrial technology increased by 25% year-on-year in the same period, and the revenue of robotics and automation increased by 17% over the same period last year.
Structural adjustment is also one of the driving forces for the growth of home appliance giants. The reasons for the expected increase in Changhong Meiling's performance in 2023 include: the domestic ice washing business has improved the quality of operation by releasing a series of new products, optimizing the product structure, strengthening market promotion, promoting channel transformation and refined customer management.
Whirlpool's performance forecast also mentioned that in 2023, it will continue to optimize existing channels, enhance R&D and innovation, promote the development of new projects, optimize product structure, and achieve certain results overall, and the company's overall gross profit level will improve to a certain extent.
In 2023, the prosperity of China's home appliance overseas market will rise significantly, and the head brands and mainstream brands in the home appliance industry will accelerate in the overseas market.
At the 2024 Midea Group Management Annual Meeting, Fang Hongbo said that global breakthroughs are one of the core strategies at present, and the "foreign land" will be the "hometown" to build the second home field.
Jia Shaoqian, Secretary of the Party Committee and Chairman of Hisense Group, also announced in public that Hisense Group's overseas revenue in 2023 will be 85.8 billion yuan, accounting for 426%, the process of globalization continues to accelerate.
Changhong Meiling's performance forecast report also mentioned that Changhong Meiling refrigerator (cabinet) and washing machine industry, the international ice washing business in the context of declining sea freight and gradual recovery of the market, actively seize orders, vigorously promote product expansion, and greatly increase orders and shipments.
On the whole, the home appliance industry is still under pressure under the stock cycle, but the "red" of large home appliance companies in 2023 has made a good start in 2024. (Qin Tunan).