In the past three years or so, Huawei has been beaten all over the body due to chip problems, the mobile phone business has taken a sharp turn, and Apple has begun to kill all sides, even if it does not have the innovation and technology that can be used, it can easily cut wave after wave of leeks. In the face of the "encirclement and suppression" of domestic brands such as Xiaomi and OV, Apple easily resolved it through a tried and tested price reduction strategy, and quickly sat on the first throne in the market, with revenue accounting for 50% of the total.
However, Apple is not satisfied with this, and has been squeezing more profits through the ** chain over the years, such as the production process, Apple has moved the production line to the Indian and Vietnamese markets, and has reduced costs through cheap labor, while in terms of ecology, Apple has always firmly used products containing Apple's intellectual property rights, especially the lighting interface that makes users scoff.
Since 2012, Apple's successive iPhones have been equipped with a Lighting interface, which was really advanced at that time, small in size, supporting reversible plugging, and supporting USB20 protocols. But these advantages were only maintained until 2017, and the emergence of Type-C has almost become a cross-era product, supporting fast charging, fast transmission protocol, supporting various USB versions, and supporting Thunderbolt protocol. Type-C can be fully connected, and all brands of models have also been adapted. However, Apple has gone its own way and insisted on using Apple's MFI-certified Lighting interface, which has caused a lot of unnecessary waste of resources.
In 2022, the EU reached an agreement with negotiators from 27 member states to unify the charging ports of all portable electronic devices in the EU by 2024. In the face of the EU's "ban", Apple's iPhone 15 series was released, and the interface was replaced with Type-C. Do you think Cook just compromised? Of course not!
The Type-C interface is feasible to charge the iPhone 15, and there will be no compatibility issues in most scenarios, but Apple's Type-C interface supports higher data transfer rates and features, and for the best experience, users will have to buy Apple's charging head and charging cable. Maybe some users don't care, as long as the lighting is changed to type-C, everything will be fine, even if the experience is castrated, it is still bearable, but Cook has played tricks again!
With the release of Apple's Vision Pro, Apple also brought its own "new standard"; One end uses a widened version of the lighting interface, with more pins than conventional lighting, and the other end uses a rotating magnetic interface, which is completely Apple's VisionPro's dedicated interface, which is completely incompatible with Android data cables.
In this regard, the EU can't control it, after all, Apple also equips the Vision Pro's power bank with a conventional Type-C charging cable.
Why is Apple doing this?
First of all, it was previously revealed that the price of Apple's Vision Pro charging cable is 85 US dollars, about 630 yuan. It's scary for ordinary people to think about, but people who can get a Vision Pro don't care about these hundreds of dollars a piece of wire. So that's a lot of revenue for Apple.
Secondly, on the Vision Pro, the rotating magnet can really improve the user experience, such as providing users with better sealing, stability, and reducing accidental drops and collisions that can cause the interface to loosen or be damaged. In a sense, there is some truth to Apple's view that "a unified interface will stifle innovation".
In addition, Vision Pro belongs to VR equipment, not a mobile phone, more like a computer, the external battery voltage is 13V, which is not compatible with traditional chargers or power banks, once plugged in by mistake, it is likely to cause serious damage to the device, Apple's move is also to avoid mixing between different devices.
What do you think about this?