Overrated? Huawei Mate60, really lost!

Mondo Sports Updated on 2024-02-01

HuaweiMate60 seriesMobile phonesAt the beginning of the launch, it attracted much attention, and in the case of short supply, it was in major placesE-commerce platformsand offlineHuaweiLicensed stores sold out, which shows how popular it is. However, popularity is only one factor, more importantlyChipsIssue. The Kirin 9000s used by the Mate60ChipsAlthough it is purely domestic, due to the problems of technology and lithography machines, the production capacity is very limited, and it is difficult to mass produce it. However, the market doesn't care about these issues, they only value data and results. According to the latest consumer market feedback,HuaweiThe performance of the mate60 is indeed not as expected, and the tens of millions of shipments that the market has before may be difficult to achieve. Take the mate60 series on the JD platformMobile phonesThe total number of reviews is only about 130,000. The rules of the JD platform are that every order will have a number of reviews, and even if consumers do not comment, they will give a good review by default. From this point of view, the Mate60 seriesMobile phonesThe volume of shipments on the JD platform is not ideal. Other platforms such as ** and Pinduoduo are in a worse situation. In general, the Mate60 seriesMobile phonesThe total sales in e-commerce are not much, and they are not expected to exceed 300,000. The offline market is also facing the problem of being out of stock, and although there are many consumers who want to buy, there are only a few who can actually buy it. Some industry insiders conservatively estimate that since the start of sales in September, the Mate60 seriesMobile phonesThe total sales volume should not exceed 500,000. In fact, in the highly competitive period of September and November, this figure is quite low. Especially compared with the two new phones that have been popular recently, the Xiaomi 14 and iPhone 15, the gap is even more obvious. According to Xiaomi's official data, the Xiaomi 14 series exceeded 1 million in just one week, while the iPhone 15 exceeded one million on the first day of sales in the Chinese market alone. Coupled with the ** of Double Eleven, the sales volume can easily exceed the 10 million level. Judging from the specific sales data,HuaweiThe mate60 did lose. Of course, limited capacity is one reason, but the market ultimately relies on sales volumes, and shortages and low sales mean that market share is eroded by competitors, and it also meansHuaweiThe voice in the market has become smaller.

In addition,Huaweimate60 inChipsThe backwardness in performance is also one of the reasons for the low sales. Especially at the price of seven or eight thousand yuan, although many people say that they don't mind on the surface, when they really take out the money to buy, they are likely to think twice, which may be one of the reasons why the Mate60 series does not sell well. HuaweiThere is still a long way to go before we can return to the peak form we had five or six years ago, and we have to work outChipsproduction capacity andChipsperformance and other issues. Because consumers may occasionally buy for feelings, but it is absolutely unrealistic to want consumers to pay for feelings for a long time.

Summary:HuaweiMate60 seriesMobile phonesThe performance in the market is not as good as expected, mainly because:ChipsCapacity is constrained andChipsBackward performance. This has led to a situation of stockouts and poor sales, makingHuaweiIt has lost a certain right to speak in the market competition. If you want to get back to the top,HuaweiIt needs to be addressedChipsproblems and achieve better sales performance in the competition.

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