Today, the 2024 ZEEKR X ushered in the official launch, and the prices of the four-seat rear-wheel drive version and the five-seat four-wheel drive version start at 200,000 yuan. Compared with the old model, the main changes of ZEEKR X are concentrated in terms of configuration and configuration.
Specifically, **ZEEKR X canceled the five-seat rear-wheel drive version, lowered the purchase threshold of the remaining two models by 9800 yuan, added sentry mode and off-road mode on the configuration, and provided the option of intelligent welcome lights.
The launch time of ZEEKR X is in April 2023, and it has only been about half a year so far. In such a short period of time, ZEEKR X has launched a facelifted model, which shows how volatile the new energy market is now.
Looking at the market results, ZEEKR officially said that ZEEKR X is the sales champion of Chinese brands with compact models of more than 200,000 yuan. This result looks outstanding, but in this new energy era where the term is much more and everyone is the top seller, the overall sales volume of ZEEKR X is actually not particularly high, and the annual sales volume in 2023 will be about 230,000 units, and the highest monthly sales are only 5,000 units.
Xiaotong believes that the main reason why the sales of ZEEKR X are not outstanding is that its product positioning is embarrassing. On the one hand, the positioning of the ZEEKR X and the same platform model smart Phantom 1 model is similar, and the price overlap of the two is extremely high, and the future model of the same platform will also have Volvo EX30, which is difficult to avoid internal fights with each other.
On the other hand, ZEEKR X is positioned as a small pure electric SUV, and in the domestic market, consumers are more inclined to choose compact pure electric SUVs with more space, such as Yuan Plus, AION Y, etc., the best of these products are lower than ZEEKR X, which also greatly compresses the living space of ZEEKR X.
What's more, ZEEKR 007 has been listed, ** and ZEEKR X are both 200,000 levels. Although ZEEKR 007 is a sedan, its positioning is higher than that of ZEEKR X, the interior space is better, and the performance is also stronger. ZEEKR 007 is equipped with a rear motor with a maximum power of 310kW as standard, and the whole system is equipped with 800V overcharging, 8295 chips and other configurations.
As an entry-level model, the Zeekr X, because it was released a little earlier, did not use many of the latest technologies, so it stands to reason that it should be priced lower. However, the entry price of the 2024 ZEEKR X has been increased, perhaps this is also to protect the rights and interests of old car owners and calm the mood of old car owners.
The market is relatively targeted, and the positioning of the product is a commuter car for young people, which is similar to the fuel small steel cannon that young people like in the past. Because of its small size and strong power, the price of the old entry-level version of less than 200,000 yuan still attracts some young consumers.
But to be honest, referring to the current price of ZEEKR's new cars, it seems a bit incomprehensible that ZEEKR X will raise the threshold for buying a car to 200,000 yuan.
Xiaotong believes that perhaps ZEEKR 007 and the new cars launched in the future are the main models of ZEEKR in the future. According to the plan, the annual delivery target of ZEEKR in 2024 is 230,000 units, which means that the average monthly sales of the ZEEKR brand this year needs to be close to 20,000 units, while the sales volume of ZEEKR in December last year was 13,476 units, which has refreshed the sales record of the ZEEKR brand, but it is not enough to complete the annual delivery target in 2024, and the new car ZEEKR 007 needs to be killed.
Xiaotong learned that the ZEEKR CX1E and ZEEKR CM2E models are expected to be launched within the year, and the two new cars will also bear the brand's sales responsibility.
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