Hard bag becomes soft bag, Toyota bZ3 facelift is launched, can sales still be able to rise?

Mondo Social Updated on 2024-02-01

Recently, FAW Toyota officially released the 2024 BZ3 model, which has launched a total of 3 configuration versions, and the price range remains unchanged at 16980,000-19980,000 yuan, no change compared with the old model. As the facelift model of the year, the new car has been optimized and upgraded mainly for interior materials and colors.

Focusing on the exterior design of the car first, the 2024 BZ3 continues the design style of Toyota's BZ family. The front of the car adopts a closed front face design, with sharp edges and sharp lines, presenting a strong sense of the future. The LED light strip runs through the entire front of the car, perfectly blending with the high and low beam light clusters, making the overall appearance more stylish and dynamic.

The side of the body adopts a hidden door handle design, and the unique waistline design at the bottom and the overall smooth roofline are matched, which makes the car full of agility. The rear end has a unique design, with a Y-shaped bifurcation of continuous taillight clusters and a short trunk that gives the model some elements of a hatchback. In terms of body size, the car is 4725 1835 1475mm in length, width and height, and the wheelbase reaches 2880mm.

Inside, the BZ3 continues the family-style design, with a square steering wheel, a full LCD instrument cluster and a 12A 3-inch floating center console is readily available. At the same time, as mentioned at the beginning, the ** model has been upgraded for the door panels, armrests and seat materials, and some positions are wrapped in leather, which enhances the overall sense of luxury and texture. At the same time, the seat belts are also available in blue, adding a more stylish element to the interior.

In terms of power, the BZ3 is driven by a front-mounted single motor and is available in 135kW and 180kW power options. It is also equipped with a Fodi motor and a lithium iron phosphate battery from BYD. In terms of battery life, the 135kW version is equipped with 4992kWh battery with a range of 517km; The 180kw version is equipped with 65The 28kWh battery has a range of up to 616km. The charging efficiency is also impressive, with a 30%-80% charge in just 27 minutes.

On the whole, Toyota BZ3, as a pure electric B-class sedan of a traditional joint venture brand, although the overall product comprehensive strength is not bad, but the cost performance is obviously not as good as that of Chinese independent trams. According to sales figures, since the car was launched in April last year, except for a short-lived sales surge in August, the rest of the months have been tepid. But it can be maintained at more than 1,000 units, but I don't know if it meets Toyota's expectations.

However, combined with the current market situation, the car's ability to maintain such sales seems to be due to the fact that many terminal 4S stores have significantly lowered the price of Toyota BZ3 in exchange for sacrificing a certain amount of profit to seize market share. Compared with the previous era of fuel vehicles, Toyota's model sales dominated the list, and even a few models had to be purchased at a higher price. Now that German luxury trams have been reduced to miscellaneous brands, Toyota's trams still need to face a lot of trials and tribulations if they want to establish a reputation.

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