A few days ago, Nezha X, which has been on the market for 100 days, ushered in its first OTA. It is understood that in this OTA, Nezha X has added 7 new functions and optimized the experience of 100 functions.
This update not only improves intelligent driving, but also achieves comprehensive optimization in user experience and interaction design. And, with this OTA update, users have also been able to see the unknown technical details of Nezha X.
What's new?
The Nezha X is a compact SUV launched in October last year, with air suspension, 8155 car machine chip and a number of comfort features as standard.
This update of Nezha X fully considers the needs of target users. It is reported that among the users who bought Nezha X, 48% of the users chose a comfort package worth 4,000 yuan or a smart driving package worth 6,000 yuan. Among them, the intelligent driving package includes Horizon Journey 3 chips and 19 sensor systems, 2 millimeter-wave radars, 8 forward lateral ultrasonic radars, 1 high-perception intelligent camera, etc., bringing 23 L2+ intelligent driving assistance functions to Nezha X. Judging from the number of sensors alone, the price is 12Nezha X, which starts at 680,000 yuan, can play back and forth with the ideal L7 Air of more than 300,000 yuan.
But Nezha X is not satisfied with this, and OTA has added a number of practical functions in intelligent driving this time.
For example, the new DMS driver status monitoring system has three major functions: fatigue driving reminder, distracted driving reminder and Bluetooth call control: when the driver yawns, closes his eyes for a long time or drives continuously for more than 4 hours, the system will send a fatigue driving reminder in time; If the speed exceeds 30 km/h, when the driver is distracted for a long time or makes a hand-held call, a reminder will be made; When a Bluetooth call comes in, the camera monitors head movements, and the driver can answer or hang up Bluetooth by nodding or shaking his head**, effectively reducing the interference of incoming calls during the driving process.
In addition, the new Parking Assist Alert (PDC) function will display the parking environment in real time on the home page when parking, and when the vehicle may encounter a risk of collision, the system will send an alarm message in time to remind the driver of the potential risk of collision with obstacles, thereby significantly improving driving safety.
In addition to the upgrade of intelligent driving, Nezha X has also made great efforts in user experience and interaction design, adding gesture interaction consistent with the operating habits of the tablet (such as sliding up and down with two fingers on the left side to adjust the volume, three fingers to close the page, etc.), screensaver and screen off function, nap mode and car wash mode, two personalized scenario modes, online playing"Nezha loves to play" car game, and five functions of Leishi KTV's exclusive karaoke room.
Not only that, Nezha X has also been upgraded for the integrated automatic parking system. After FAPA is turned on, the system optimizes the simulation display of the parking environment in the process of searching for parking spaces, and improves the recognition accuracy of unknown parking spaces. In addition, for the QQ** cards commonly used by users, Nezha X has also been optimized, adding collection buttons to make the operation more convenient.
The target is 300,000 units in 2024
In the past year, the 100,000-200,000 yuan new energy vehicle market has heated up rapidly, and it is expected to become the second market segment to replace fuel vehicles after the mini vehicle market below 100,000 yuan. Li Jinyong, vice president of the Automobile Dealers Chamber of Commerce of the All-China Federation of Industry and Commerce and chairman of the New Energy Vehicle Committee, said that in the range of 100,000-200,000 yuan, the category of new energy vehicles has increased significantly in recent years, mainly concentrated in A-class cars and some B-class cars. These products, whether they are powered or intelligent, are much higher than fuel vehicles at the same price, and more consumers are willing to experience new energy vehicles.
Nezha X is one of the best among them. "Nezha X does not lose to competing products of the same level such as Yuan PLUS and Aion Y in terms of products and **. Hu Enping, executive vice president of Nezha Automobile Marketing Company, said that Nezha Automobile statistics show that the defeat rate of Nezha X is only 6%, which means that after comparing Nezha X and competing products, only 6% of consumers choose competing products, which shows the product strength of Nezha X. The OYA upgrade has also allowed Nezha X to reach a higher level in the field of intelligent driving, bringing users a more comfortable and convenient driving experience, which is expected to further enhance market competitiveness and help Nezha car sales growth.
Last year, Nezha Automobile delivered a total of 12 new cars throughout the year750,000 units, down 16% year-on-year, although the sales performance has declined, but overall, the fundamentals of Nezha Automobile have not deteriorated. Hu Enping said, "The reason why I say this is because as an automobile company, Nezha will have a great breakthrough in core technology in 2023, and also launch several new cars, and the product structure is becoming more and more optimized, with the sales of 100,000-level products accounting for more than 70%, and the proportion of products above 150,000 levels accounting for nearly one-third, and more than 500 channels in more than 290 cities across the country."
In Hu Enping's view, with its advantages in product research and development, technological innovation, market layout, etc., Nezha Automobile will usher in a new development pattern in 2024. It is reported that the annual sales target of Nezha Automobile in 2024 is 300,000 units, of which 200,000 will be sold domestically and 100,000 will be sold overseas. To this end, Nezha Automobile will also intensively launch a number of new models, including the first SUV Nezha L on the Shanhai platform, which will be officially unveiled at the Beijing Auto Show and is expected to be launched in the month, let us look forward to it together.