Data description: Based on the analysis of Mojing oversea products - Amazon station in the United States.With an aging population and increasing health awareness, the global dietary supplement market is expanding due to the growing interest in preventive health care. Factors such as changing lifestyles, urbanization, and disposable income are also influencing the market. Dietary supplements are made up of ingredients such as minerals, vitamins, amino acids, enzymes, and herbs. These nutritional supplements are marketed in capsules, tablets, capsules, softgels, liquids, and powders. Unlike medicines, nutritional supplements should not be advertised for the purpose of diagnosing, preventing disease, and are mostly used for purposes such as health care.
The global dietary supplements market size is estimated to be 1761$900 million and is expected to reach $3463 by 2032$600 million at a CAGR of 78%。Among these, North America holds the dominant share in the dietary supplements market. The United States dietary supplements market size is 667$500 million, which is expected to grow to $1320 by 2032$400 million, with a CAGR of about 890%。
dietary supplements ukuran pasar, 2022 sampai 2032 (usd billion)
***precedence research
In the North American market, consumers have a relatively complete mindset, and people have a certain understanding of the ingredients and efficacy of various dietary supplements, and also have long-term consumption habits. Consumers in the region typically take a preventative approach to health care, using dietary supplements as a positive measure to support overall health, boost immunity, and address nutrient deficiencies. In addition, driven by the fitness population, the fitness and sports nutrition segment is relatively prominent in North America. In this article, we will analyze the basic overview of the Meiya dietary supplement market based on the magic mirror oversea.
According to foreign media reports, Amazon will occupy a leading position in the vitamin, mineral and supplement (VMS) market globally in 2023, surpassing retailers such as Walmart and Target. Magic Mirror Oversea shows that the total sales of Amazon's US station in 2023 will reach 9.6 billion US dollars, with a sales volume of 3800 million pieces, with a growth rate of about 155%The market scale is gradually expanding.
Dietary supplement sales trends on Amazon in the United States, January-December 2023.
Magic Mirror Oversea
Dietary supplements contain a variety of sub-headings such as vitamins, minerals, enzymes, amino acids, and herbal supplements. At present, vitamins, minerals and herbal health products are the leading categories in the Meiya market, accounting for more than 60% of the shareSupplements for the digestive system have also been favored by more and more consumers in recent years, with sales reaching 7400 million yuan
Dietary supplement segment sales on Amazon's platform in the United States from January to December 2023.
Magic Mirror Oversea
The brand pattern of the Meiya health care products market is relatively scattered, and the top 10 brands are all dietary supplement brands with a certain history, such as Garden of Life, Pure Encapsulations, Maryruth Organics, etc., with a CR10 market share of about 10%.
Overall, the aging population, the high incidence of chronic diseases, and people's pursuit of health and fitness, social marketing, etc., are the driving forces for the market growth.
According to Magic Mirror oversea dataThe Meiya health care products market is divided into tablets, capsules, soft capsules, powders, gummies, liquids, etc., among which capsules, tablets, powders, etc. are more traditional dietary supplement dosage forms. With a market share of 47% in 2023, the capsule segment has maintained its absolute dominance for many years.
Sales of dietary supplements by dosage form on Amazon platform in the United States from January to December 2023.
Magic Mirror Oversea
The proportion of sales of dietary supplements by dosage form on the Amazon platform in the United States.
Magic Mirror Oversea
The convenience and design of capsules help guarantee the potency and quality of supplements, making them the preferred choice of merchants and consumers alike. However, in order to differentiate itself in the traditional industry, in recent years, supplements in the form of gummies and liquids have begun to enter the public eye. Taking gummies as an example, the sales volume of the Amazon platform in the United States will be as high as 6600 million US dollars, a year-on-year growth rate of more than 50%.
The brand's official website.
Originally made for adults who were reluctant to take medications, gummies supplements have since become popular among other groups due to their visual appeal and ease of digestion, gaining traction among more and more consumers. According to a survey by Harris Poll28.0% of U.S. adults have tried gummy vitamins in the past year, 53 of them0% of those who tried it said they would take it daily. Market demand has led more manufacturers to invest in the research and development of gummy supplements, and innovative forms of health care products such as gummies and liquids are expected to occupy a larger market share in the future.
Based on overseas e-commerce data such as Amazon (European and American markets), Shopee and Lazada (Southeast Asian markets), Oversea is an important partner to help Chinese enterprises or brands achieve growth by helping brands gain insight into the global market and discover new opportunities first.Application scenarios of Magic Mirror Oversea:
1. Look for high-potential national markets.
2. Check the competitive landscape of the target market.
3. Learn the overseas layout strategy of benchmark brands.
4. Discover overseas high-growth categories.
5. Targeted monitoring and R&D of overseas products.
The above scenarios can be solved through the magic mirror oversea, and we also hope to work with the brand to create more application scenarios in the process of use. Help brands tap high-potential markets through overseas data, achieve product innovation, and complete overseas growth!