In recent years, with the continuous enhancement of child protection awareness, the car child safety seat market has grown steadily, more and more companies have poured into this track, and the competition in the domestic market has become more and more fierce. Therefore, many companies have begun to seek to expand overseas markets while continuing to cultivate the domestic market. Not long ago, the 15th China (United Arab Emirates)** Expo in Dubai, United Arab Emirates, attracted many Chinese brands to participate.
Wheeldon appeared at the international exhibition to show the power of Chinese brands
At this year's Dubai exhibition, the booth design of child safety seat brand Wheeldon was ingenious, using the brand's super symbol "WD", which is highly recognizable and shows international style, attracting a large number of visitors and dealers. In the most conspicuous position in front of the booth, there are four black and gold smart safety seats, which are the first smart products launched on the occasion of Wheeldon's 20th anniversary. In addition, the background of the booth adopts Wheeldon's newly upgraded VI vision system this year, and the intelligent safety seat is displayed with an electronic screen, so that the audience can have an in-depth understanding of the features and advantages of the product.
At the exhibition site, Lin Xiaokui, director of international marketing, introduced Wheeldon's performance in the domestic market and the functional characteristics of the first-class product Zhihui to the audience in detail. She emphasized that in the past 20 years, Wheeldon has been committed to R&D and innovative products, and this year's positioning is "Smarter, Safer", highlighting the development trend of intelligent brand products, and providing global consumers with a safer, more comfortable and convenient experience. On the same day, the booth attracted the attention of well-known mother and baby stores in the Middle East, such as Momstore, CentrePoint's BabyShop, and the online platform Mumzworld, which further enhanced Wheeldon's popularity and influence in the Middle East market.
As a child safety seat company integrating R&D, production and sales, Wheeldon is committed to providing smarter, safer and easier to use child safety seats, and providing safer baby travel solutions for families around the world. In this international exhibition, Wheeldon, as a leader in the field of safety seats, brought first-class products to the show, aiming to expand the Middle East market and accelerate cross-border brands to go overseas.
Customized star items have won the appreciation of overseas merchants
At this exhibition, Wheeldon's overseas customized star product, the black and gold smart car seat, was particularly eye-catching. This black and gold car seat is different from the white style of Wheeldon's first Zhihui, and instead adopts a black and gold color combination, showing a noble and luxurious temperament, and the details are full of quality. Wheeldon understands the importance of the appearance of the product, and boldly innovates at the design level, incorporating modern design concepts to carefully create a car seat with a distinctive appearance. These seats are not only in line with global aesthetic trends, but also make China-made safety seats shine in the international market.
Notably, the chair also attracted the attention of the chairman of the Dubai show. The chairman personally experienced the intelligent functions of the seat, easily adjusting the seat angle, heating and ventilation through the mobile app, and he was full of praise for the Zhihui safety seat, and also highly praised Wheeldon's technical strength and innovation ability.
With its excellent quality and innovative ability, Wheeldon is widely recognized in the international market. In this exhibition, Zhihui safety seat won the Dubai Quality Award, which was jointly awarded by the organizer Miolante and the local co-organizer of the Dubai Exhibition, aiming to show the highest level of China's maternity, infant and child manufacturing industry. After the recommendation of local business associations and large buyers in Dubai, as well as the rigorous evaluation of industry experts, Wheeldon finally stood out and won this honor.
The brand is confident to go overseas and lead the trend of internationalization
As a VIP exhibitor of this exhibition, Wheeldon has attracted the attention of major authorities, not only accepted exclusive interviews with domestic authorities such as People's and CCTV, but also received reports from local TV stations in Dubai, which aroused heated discussions in the society. In addition, a number of foreign media also spoke highly of Wheeldon, praising it as a leading position in the industry in terms of product appearance and intelligence, setting a model for the internationalization process of domestic safety seats.
As a leader in safety seats, Wheeldon has been committed to promoting China-made safety seats to the international market. As a foreign trade enterprise, Wheeldon has already had a deep layout in the European market, and in order to seek new development momentum for the company, Wheeldon plans to actively explore emerging markets and diversify the layout of the Middle East. In the future, Wheeldon will increase investment in overseas markets, continue to launch more high-quality, high-safety products, and lead the internationalization trend of domestic safety seats to meet the needs of global consumers for safe travel for children.