For well-known reasons, many people can feel itConsumption is gradually degrading, many brands are promoting under the banner of cost performance, and it seems that the performance is not bad, and the profit is a lot. However, in the environment of consumption downgrade, not all products have only one way to go with low prices, such as a hair dryer in the field of small household appliancesSucceed in growth in the face of adversity
The growth of adversity is certainly enviable, but the difficulty is also conceivable, and a certain Fen uses itThree strengths, let their own popularity expand in the user circle, in fact, for many brands, these three strengths can also be "copying homework".
OneHard power: The product is going back to functionHighlight the functional advantagesIt is the last word, such as the ergonomic grip design and waterproof design of a certain fen, which solves the problem of user needs. For other brands, when facing competing products, there are still more or less advantages to shine out.
IIAppearance force: Beauty is what everyone likesHumans are inherently good-looking animals, may not choose a brand because it looks good, but when the strength of the brands is almost the same, it is particularly important to look good. Whether it is the product itself, the packaging or the publicity, the beauty will always give people an impulse and motivation to appreciate, and there is the possibility of choice.
IIIPropaganda forceThe aroma of wine is also afraid of deep alleys, A brand that is not known by users, no matter how strong its own strength is, it is difficult to get out of the circle, a certain Fen continues to make efforts to promote the end, and uses various platforms to gain the love and recognition of many users.
For brands, hard power and appearance may be available, but publicity is often out of the way and can not achieve resultsReed Notes, There are a large number of high-quality creators, covering major platforms in a more down-to-earth way, and they canFlexible management in the background to solve the pressure of brand promotion, so that excellent products can reach the hearts of users.
To build a reliable brand, in addition to their own products, to achieve the moat, the brand strategy is also very important, although the market is currently in a state of low growth, but there is a crisis at the same time there are opportunities, grasp the opportunity of brand counterattack, to create new growth space.