During the Spring Festival holiday in 2024, Changying Group will actively create new formats and scenes of film tourism, and launch a series of cultural and tourism activities with a strong New Year's flavor to create a strong festive atmosphere, which is popular among tourists from all over the world. Relying on the hot trend of the cultural tourism market in Jilin Province in the ice and snow season, the "good start" from New Year's Day to the "hot and hot" Spring Festival continues.
The Spring Festival film market gathers many popular films such as "Hot and Hot", "Flying Life 2", "Article 20", "Bear Infested: Reversing Time and Space", and Changying Cinema extends its business hours to 2:30 a.m., increases the number of film schedules, and launches "Characteristic Movie Viewing **" The scene adds a festive atmosphere to provide a comfortable viewing environment for the audience. This year's Spring Festival file has refreshed many records such as the box office and the number of moviegoers in Chinese film history, among which the film "Hot and Hot" jointly produced by Changying won 271.8 billion yuan became the box office champion of this year's Spring Festival.
Changying Century City has received a total of 5 tourists70,000 person-times, setting a new record for the number of visitors during the Spring Festival holiday since the opening of the park. The park adopts the policy of free admission during the day, and tries to launch the winter night theme activity of "Light and Shadow Fireworks Show, Happy New Year" for the first time, with fireworks shows, light shows, singing and dancing performances, flying dragon performances, etc., and the on-site tourists respond enthusiastically.
Changying "Global 100" Fantasy Park in Haikou has received a total of 8 tourists750,000 people, setting a new record for the number of visitors during the Spring Festival holiday since its opening, and ranking first in the New Year fun list of Meituan. The park has carefully created a "day + night" tourism consumption scene, where tourists can play projects, watch performances, and watch cruises during the day, and watch lantern festivals, taste food, and enjoy water stage singing and dancing performances and intangible cultural heritage iron flower performances at night, and have fun all day long.
For the first time, the Changying Museum tried the "Spring Festival does not close" year-round business model, and the business hours were extended to 19:00 in the evening, and a total of 3 tourists were received60,000 people. The museum launched the "Long Shadow NPC" immersive tour experience, allowing visitors to experience the charm of the movie in an all-round way; The immersion drama "Disappearing Master Tape" increased the number of performances, and the venue was full; The "Light and Shadow Photo Studio" attracts nearly 100 tourists every day to take pictures. The old factory area of Changying has been upgraded at night, and the classic "Changying elements" combined with the light and shadow effects with a sense of science and technology have become the first choice for many tourists to check in.
The Changying Orchestra has successively held the New Year Symphony in Changchun, Baishan and other places, and jointly formed the "Literary Flash Mob Team" with the Changying Channel, and walked into Changchun's Internet celebrity check-in places, cultural tourism attractions, and characteristic business districts during the festival to hold a number of activities, integrating ** performances, DJ-MC hi explosion scene, magic acrobatics, dragon and lion dance, Northeast Yangge and on-site interaction, showing the hospitality and humanistic heritage of Changchun and Changying, and was warmly welcomed by tourists.
*: Cailian News.