The beautiful scenery in the north is in Heilongjiang! The magnificent and dreamy ice and snow scenery, the ice and snow entertainment projects with a full sense of experience, and the tourism atmosphere "wrapped" by enthusiasm and sincerity ......During the Spring Festival holiday, Longjiang's ice and snow and characteristic tourism resources attract tourists from all over the world with their unique charm, and the ticket orders, hotel occupancy rates and car rental bookings of many scenic spots have increased significantly compared with the same period last year and 2019, and tourism-related consumption is "hot and hot".
Harbin ** Park.
This Spring Festival holiday, the popularity of "Erbin" continues, becoming one of the most popular ice and snow tourist destinations for tourists. During the holiday, the reporter successively came to Harbin ** Street, Sophia Architectural Art Square, China Baroque Historical and Cultural District, Harbin Ice and Snow World and other scenic spots to see, tourists who came in droves or holding roasted red sausages, Modern popsicles, sugar gourds to feast, or raise their mobile phones to leave unforgettable moments, or savor the beauty of architecture, and even many tourists get off the plane, high-speed rail, drag their suitcases and go straight to these scenic spots to check in ......"Pushing open the door to the ice and snow world from the ticket gate, it is like stepping into a pure and mysterious ice and snow kingdom, which is really spectacular and worth the trip! On the fourth day of the Lunar New Year, Li Xianglin, a tourist from Hunan, walked slowly along the ice sculptures and snow buildings in the park, and she exclaimed again and again while watching: "Every corner is full of fantasy and romance, so that you can't forget to return!" ”
Harbin Ice and Snow World.
The children chase and run carefree, releasing their innocent nature; Adults are busy taking pictures and keeping good memories; There are also tourists who stop from time to time to taste food and snacks, and feel the ...... of local specialties and snacksAt about 11 o'clock on the 16th, the reporter saw on Harbin ** Street that lively scenes were being staged here. With the sound of the shutter, a sweet smile was frozen in this moment......Walking along this exotic pedestrian street, Li Jiajia, a tourist from Chengdu, was attracted by the festive red lanterns, chic lighting and warm blessings on the gongs and drums, and eagerly called her friends to record this unforgettable moment for her. "It is said that there is a lot of stamina to leave 'Erbin', but I have already started to miss ...... before I leave hereLi Jiajia of "Second Brush" ** Street told reporters.
Harbin ** Street.
During the holiday, scenic spots in Heilongjiang Province have served a rich ice and snow "feast", and the unique ice and snow experience activities have attracted the attention of many tourists.
On the eighth day of the Lunar New Year, Chen Liwei, a tourist from Guangdong, accompanied by relatives and friends, went to Maoershan Alpine Ski Resort and was attracted by the magnificent scenery in front of him. The mountains are covered with snow, and the sun shines brightly, as if you are in a pure world of ice and snow. She couldn't wait to walk into the ski hall, change into her ski gear with the help of her instructor, get on her skis and start her ski journey. "The feeling of gliding down the slopes is indescribable! I was a little nervous at first, but soon I was immersed in this new and exciting sport. Chen Liwei excitedly told reporters that under the guidance of the coach, she tried to turn, control the speed, and gradually mastered simple skiing skills.
According to Chen Yuanyuan, general manager of Maoershan Alpine Snow Resort, this holiday ski resort ushered in a peak of passenger flow, as of the morning of the 17th, the ski resort has received more than 10,000 tourists, of which the tourists who came to ski from the 12th to the 15th were more concentrated.
Maoershan Alpine Ski Resort's ski hall.
Taotao! Taotao! "Come up here! "It's so cute! During the Spring Festival, the "Taoxue Penguin" ice and snow parade staged on time at Harbin Polar Park Square at noon every day is very popular among tourists. At the ice and snow parade, the "Taoxue Penguins" and his Antarctic penguin squad, surrounded by a group of "blue bodyguards", swaggered on the stage, and their cute appearance made onlookers laugh. The reporter learned that as a scenic spot with no rest days 365 days a year, the Polar Park added more than 160 performances during the Spring Festival, including the world's first beluga whale show, dolphin show, water dance show, walrus talk show, etc., to meet the expectations of tourists for world-class polar performances during the Spring Festival. According to the statistics of Harbin Polar Park Scenic Area, the average daily reception of tourists in the scenic spot during the Spring Festival reached more than 10,000, the passenger flow increased by 41% year-on-year, and the ticket revenue increased by 75% year-on-year; The world's only Polar Bear Hotel has 21 rooms fully booked, and reservations have been scheduled until after the 15th day of the first lunar month.
Taoxue Penguin Ice and Snow Parade (**Courtesy of Harbin Polar Park Scenic Area).
During the Spring Festival, Qiqihar Longsha Zoo and Botanical Garden Scenic Area launched many newly upgraded immersive experience activities such as snow crane watching, Rio adventure, guinea pig ** team, etc., attracting thousands of tourists to interact with animals "zero distance". In addition, the scenic spot has also launched a value-added special offer, the zodiac dragon or the name of the dragon in the name of the tourist to buy ** regular tickets at the ticket office of the scenic spot with their ID cards, can enjoy the preferential policy of two people traveling with one person free of charge.
Qiqihar Longsha Zoo and Botanical Garden snow crane watching.
In the Snow Township Scenic Area of China, in order to welcome the New Year of the Dragon, on the basis of the original float parade, Yangge, jumping, laser show, and fireworks show, new dragon dances, lion dance performances and two-person "flash mob" small New Year's greeting programs have been added, further enriching the "New Year" cultural elements of the scenic spot. At the same time, the staff of China Snow Town Scenic Area also distributed free gifts such as light sticks and fans to tourists, which enhanced the tourists' sense of experience and participation. During the Spring Festival in 2024, the number of visitors to the Snow Township Scenic Area in China will exceed 140,000.
Snow Town, China (**Courtesy of Scenic Area).
On the 17th, the reporter learned from a number of ** e-commerce platforms that a number of tourism consumption orders involving Heilongjiang Province during the Spring Festival bloomed in many places, with a significant year-on-year increase and exceeded the level of the same period in 2019.
According to Ctrip data, travel orders in Heilongjiang Province during the Spring Festival holiday increased by 111% year-on-year, and ticket orders increased by 148% year-on-year. Among them, Harbin tourism orders increased by 119% year-on-year, and ticket orders increased by 155% year-on-year. The popular scenic spots are Harbin Ice and Snow World, Siberian Tiger Forest Park, Volga Manor, Harbin Polar Park and Polarland, and Sun Island Snow Expo. The most popular source cities are Beijing, Shanghai, Hangzhou, Shenzhen, Tianjin, etc. The number of inbound travel orders increased by more than 7 times year-on-year, and the top 5 main source cities of inbound tourism are Japan, South Korea, Malaysia, the United States and Australia.
Sophia Architectural Art Square.
In terms of hotel and car rental bookings, Fliggy data shows that during this year's Spring Festival holiday, hotel bookings in Heilongjiang increased by about 2 times compared to 2019, and car rental bookings increased by about 3 times compared with 2019. Among them, Harbin ** Street, Harbin Taiping International Airport, Ice and Snow World, Yabuli Ski Resort, Harbin West Railway Station, etc. are popular areas for hotel booking.
Tongcheng Travel data shows that ice and snow tourism has become the most popular travel theme during the Spring Festival holiday in 2024, and traditional popular winter destinations such as Heilongjiang have welcomed a large number of tourists. In addition, the tourism consumption of many dark horse destinations in China has also been substantial, among which Heihe, Zibo, Weihai and other cities have become the main destinations with the highest increase in tourism popularity during the Spring Festival holiday.
Chinese Baroque Historical and Cultural District.
According to data released by Meituan, Harbin welcomed tourists from all over the world during the Spring Festival, becoming one of the top 10 destinations with the highest full room rate in the country on the Meituan platform, and the scale of cultural tourism consumption increased by more than 106% year-on-year. Among them, the consumption of non-local users increased by more than 82% compared with last year, the number of dine-in orders of non-local consumers in Harbin increased by 430% year-on-year, the popularity of accommodation bookings nearly doubled year-on-year, and many popular hotels ushered in full rooms. According to data from Meituan and Dianping, during the Spring Festival holiday, the search volume of Modern Hotel increased by more than 1 times compared with the same period last year, and the number of evaluation notes increased by more than 2 times.
Zhang Jinchi, Wang Yanlong, Sun Tingyi, reporter, Liu Xin.