When people choose products, they tend to subconsciously choose products with higher reputation, which is the so-called brand effect.
The notion that price equals quality is ingrained in people's minds, and well-known brands often give the impression of sophisticated craftsmanship and high-quality raw materials.
However, in recent years, more and more people have found that some so-called well-known brands are just ordinary goods labeled.
There are six well-known OEM companies, they have made 1 billion yuan by "lying down" on fakes, and netizens have commented on it:More profitable than Moutai.
To say that the most well-known product of the Philips brand is his razor, and the advertisement for the Philips shaver has once swept the major TV manufacturers.
And this century-old famous enterprise that originated in the Netherlands and has been awarded by the Dutch royal family has always been loved by Chinese.
In addition to razors, Philips also has household appliances such as lights and computers, especially a layer of "imported brand" filters, which can be said to have made a lot of profits in China in recent years.
However, when someone looked into Philips' commodity production, they were surprised to find that Philips did not establish a production plant in China at all, but cooperated with domestic electrical manufacturers, that is, the "OEM right" was granted to domestic factories to obtain product dividends.
However, in this way, the "imported products" are actually domestic products, but they have made huge profits because of the premium of the brand.
For example, in 2023, the well-known anchor "Brother Gazi" on a platform will bring a mobile phone owned by Philips, and the 8999 mobile phone will only be sold for 1999 yuan, and the anchor will take nearly one-third of the commission.
This matter is very hot, and later someone picked up that this is also one of the products sold by Philips "OEM", which is actually made by domestic processing plants, so it is so cheap.
"I'm afraid of getting angry and drinking Wang Laoji".This advertising slogan can be said to be popular, and the marketing model of Guangdong Baiyunshan has made the brand "Wang Laoji" quickly become the first-class in the industry.
However, the explosion of Wanglaoji has caused the "Wanglaoji fever" on the market, and in just a few years, there are more than 20 herbal teas under the banner of "Wanglaoji".
The quality of the products is uneven, when faced with public doubts, these businesses said that they have been authorized by the brand "Wang Laoji", and people only then see the tip of the iceberg of Guangdong Baiyun Mountain's OEM operation.
In order to better manage the sales of its own brand, Guangdong Baiyunshan also founded the "Guangdong Chuangying" group, in addition to managing the authorization of the head brand of "Wang Laoji", Guangdong Chuangying will also do the OEM business in the fields of drugs and health care products, according to the annual report data, in 2021 alone, Guangdong Chuangying relies on the "OEM" businessI earned 12.7 billion yuan.
When it comes to China's famous wine, the first thing that comes to everyone's mind is Moutai or Wuliangye, and there is another wine, which is also a frequent customer in the mouths of domestic wine lovers, that is, "Du Kang Liquor".
"How can we solve our worries? Only Du Kang. ”
Du Kang liquor originated in Luoyang, Henan Province, and is distinguished by the fragrance type and the sauce flavor type, and there are two well-known domestic Du Kang wine brands, namely "Baishui Du Kang" and "Luoyang Du Kang".
The most popular Du Kang liquor on the market are also these two brands, which are naturally expensive, but people have gradually discovered that although the Du Kang liquor on the market has brand trademarks, the taste is very different, and some are even inferior to inferior bulk liquor.
As a result, the OEM of Du Kang wine has also been sent to the forefront, you must know that Du Kang wine, as a "millennium Internet celebrity", has been in the limelight for a period of time close to Moutai and other famous wines.
At this moment, it was picked up that most of the Du Kang liquor on the market was produced by OEM processing factories, but it was only labeled, and some people found that after comparison, these two Du Kang wine brands were about to catch up with the expensive Moutai in terms of OEM income alone.
At the beginning of 2024, Shaanxi Baishui Dukang issued an announcement that it intends to no longer accept brand authorization requests from 2024, that is, it intends to put an end to OEM behaviorAlthough I don't know if it stopped the loss in time for the sake of the brand's reputation, it is at least a benign beginning.
Medicine is related to people's health, is a part of social life security, people will pay more attention to the source and brand of drugs when buying medicine or health care products, such as Nanjing Tong Ren Tang such a time-honored brand, often become the first choice in people's hearts.
However, Nanjing Tong Ren Tang has also started an OEM business over the years, and it has also done well.
Especially in recent years, health care products under the banner of Nanjing Tong Ren Tang have emerged in an endless stream, and these health care products often use the fame of Tong Ren Tang, and the publicity is very exaggerated.
But for the layman, especially some elderly people, they are always confused by these false propaganda.
When people realized that these were OEM products, the credibility of Tong Ren Tang also slowly declined in this OEM turmoil.
It is very regrettable that a century-old pharmaceutical company has sold its reputation and brand for the sake of this kind of benefit.
Antarctica and Yu Zhaolin, in fact, are two brands on the same track, when the brand was first established, they can be said to be evenly matched, at that time, when people want to buy warm clothes, they are often the first thing that comes to mind.
The down jacket of the Antarctic people and the thermal underwear of Yu Zhaolin were very famous in the early years.
However, with the development of online e-commerce, when people start to buy these brands online, they receive clothes of uneven quality.
Some buyers are very confused, but the seller claims that he is "** and can even produce a certificate of authorization for the trademark." Gradually, people realized that these stores dared to claim that they were ** because they bought the brand authorization, but in fact, these goods are the products of the OEM factory, and the quality of the clothes of the early Antarctic people or Yu Zhaolin ** can be said to be different.
Now, the two brands, Antarctic and Yu Zhaolin, have embarked on the road of making profits by "selling tags", and they will never go back.
In today's market, there are actually many OEM products like these brands, which can make them profitable, but in the long run, it will also cause irreversible consequences of losing brand reputation. It is hoped that these companies can stop losses in time and not let the struggles of their predecessors eventually become a laughing stock in the commercial market.
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