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There are so many tourists who come to play in the snow, and we are all busy with Mars! On the fourth day of the Lunar New Year, Master Yu, who was selling donkeys and rolling in Shenyang, smiled from ear to ear. He prepares goods at 1 a.m. and leaves the stall at 4 a.m. every day, and can sell thousands of donkeys in the morning. ”
Lao Li, who sells fire next door, took over the conversation: "I can sell three or four thousand fire burns in the morning!" After more than two hours, more than 80 catties of meat filling were gone. Although the temperature was below minus 10, Lao Li by the stove was so busy that his head was sweating, and the chef's hat was steaming.
During the Spring Festival holiday, the three provinces and one region in Northeast China, Beijing, Xinjiang and other places located in the "* snow belt" at 40 ° to 50 ° north latitude are full of "heat", and the popularity of ice and snow tourism soars, the enthusiasm for ice and snow sports is high, and the upgrading of ice and snow equipment ......The economic chain of ice and snow continues to expand, and the vivid practice of "ice and snow are also invaluable assets" reflects the vitality of China's economy.
The popularity of ice and snow tourism has soared
On February 18, the first working day after the Spring Festival holiday, the cooling and snowy weather hit the Northeast again. On this day, the three provinces and one district in Northeast China handed over the "hot" Spring Festival cultural tourism report card. Both the number of tourists received and the comprehensive tourism income of all provinces and regions have increased significantly compared with 2019.
Tabulation: People's Daily Liaoning Channel.
Behind the rising data, there is a hot scene of chasing ice and snow everywhere, and "cold resources" to leverage the "hot economy".
At sunset, Harbin Ice and Snow World is gradually shrouded in night, and the hustle and bustle and joy that belong here have just begun. The ice sculptures are picturesque, the snowflake Ferris wheel rotates elegantly, and the 521-meter extra-long slide is ......Ms. Deng, who came from Guangzhou, had just screamed and sped down the slide, and plunged headlong into the scene of 10,000 people jumping. In order to shoot more**, she brought three power banks. In 61 days of operation, the Ice and Snow World has received a total of 2.71 million tourists, and the enthusiasm for ice and snow tourism has been "ignited" from here.
After nightfall, the glittering Harbin Ice and Snow World attracts many tourists to check in and take pictures. Photo by People's Daily reporter Xu Chenglong.
On the third day of the first lunar month, the G3603 train departing from Chaoyang Station in Beijing slowly entered Changbaishan Station in Jilin. As soon as the train stopped, passengers rushed out of the platform. Stationmaster Li Hongwei introduced: "Tickets sent to Changbai Mountain from all over the country have been very popular recently. At present, the Changbai Mountain high-speed railway delivers about 5,000 tourists per day. "The large number of tourists brings a satisfactory economic income to the local people. "The turnover has increased by nearly half compared to last year, and we can sell 50 pots of 'iron pot stew' in one day. Xu Juan, a villager in Guosong Village at the foot of Changbai Mountain, said happily. In Guosong Village, there are not a few villagers like Xu Juan who open restaurants and run homestays. Seeing the good momentum of ice and snow tourism, the villagers have changed from "cat winter" to "busy winter".
The unique ice and snow resources not only attract many tourists, but also drive the city's popularity. This Spring Festival, the merchants in the morning market along the river in Shenyang almost did not rest. Walking all the way along the morning market from the small river, the rich Northeast dialect and various local dialects are intertwined in the ears, playing a unique "symphony" in the morning. "We wish the winter was longer and colder, the colder the day, the sweeter the pears! Yang Sifeng and his wife, who sold frozen pears in the morning market, earned more than 10,000 yuan during the Spring Festival holiday.
Tourists from all over the world have come to the morning market along the river in Shenyang to check in. Photo by People's Daily reporter Zhou Songxue.
How big can a piece of ice article be? According to a report released by the China Tourism Academy, in the 2023-2024 ice and snow season, the number of ice and snow leisure tourists in the country is expected to exceed 400 million for the first time, and the revenue of ice and snow leisure tourism is expected to reach 550 billion yuan.
Enthusiasm for ice and snow sports is high
On the evening of February 17, the "14th Winter" opened in Hulunbuir City, Inner Mongolia, and the national style animation on the screen when the athletes entered the stadium continued to show the local elements of each delegation - from the Great Wall of Northern Xinjiang to the coconut grove of the South China Sea, from the top of Changbai Mountain to the Hong Kong-Zhuhai-Macao Bridge ......The appearance of many delegations from southern provinces has allowed everyone to see the transformation of ice and snow sports from niche to popular, from regional to national.
On February 17, the Anhui Provincial Sports Delegation entered the opening ceremony of the "14th Winter". Photo by Xinhua News Agency reporter Deng Hua.
Here, the "Fourteenth Winter" event is in full swing; Over there, 4,000 kilometers away, the ski resort of General Altay Mountain in Xinjiang is also hot. On the slopes, skiers in various ski suits galloped down.
Chen Xuedong, a tourist from Beijing, galloped on the slopes with homemade ski equipment. Photo by Fu Haodong.
Chen Xuedong, who is from Beijing, has spent the snow season in Altay for eight consecutive years and has witnessed the great changes in this ski resort. "It started out as a ski hall and a few slopes, but now there are two ski halls and there are more and more slopes. ”
In Liaoning, mass ice and snow sports in various places have also played new tricks. Benxi held the first "Snow Fight" competition, which attracted 585 athletes from 15 teams. In Panjin, more than 3,000 ice and snow lovers are ready to cross the ice of China's northernmost coastline, and the scenery of ice landforms, sunrises over the ice sea, and ice pontoons is amazing.
Panjin Red Beach in winter, frozen thousands of acres of tidal flats, ice row of mountains and mountains, ice cubes in a variety of forms. Photo courtesy of the Propaganda Department of the Panjin Municipal Party Committee.
Mass ice and snow sports are in full swing, and high-level international competitions have also been staged one after another. In the post-Winter Olympics era, how to undertake and use the Olympic resources and transform the advantages of ice and snow into long-term development advantages of the region, Yanqing District of Beijing has given its own answer - from holding high-end ice and snow events to "break the problem".
From November 17 to 19, 2023, the 2023-2024 International Bobsleigh Federation Bobsleigh and Skeleton World Cup Yanqing Station was held at the National Bobsleigh Center in Yanqing, Beijing. Photo by People's Daily reporter Yin Xingyun.
As early as during the Winter Olympics, Yanqing signed a five-year memorandum of cooperation with the International Bobsleigh Federation, and obtained the right to host the International Bobsleigh Federation for the next five years. In the 2023-2024 season, Yanqing has successively hosted a number of international and domestic high-level ice and snow events, such as the International Bobsleigh Federation Bobsleigh and Skeleton World Cup Yanqing Station, the 14th China Winter Games Bobsleigh, Skeleton and Luge, Alpine Skiing Competition, the National Alpine Skiing Championships, and the International Ski Federation Alpine Skiing Far East Cup Competition.
The Winter Olympic Village has been operated as a hotel, the catering and conference area has been expanded, and the Snow Mountain Tangquan Pool is open to tourists for ......High-level events not only drive environmental optimization and urban renewal, but also provide replicable samples for other cities in China.
Ice and snow equipment has been upgraded
On February 19, a newly opened clothing store attracted the attention of Harbin citizen Wang Qing, who bought a "Northeastern" jacket after trying on a few outfits in the store. This clothing store, which operates a local clothing brand in Harbin's cold regions, is full of various brands and co-branded clothing designed during Harbin International Fashion Week. The relevant person in charge of the Heilongjiang Garment, Footwear and Hat Industry Association said that the next step will be to bring together more international designers to participate in the design and form a winter clothing industry cluster effect.
In Anshan, Liaoning Province, local garment manufacturers have also tasted the sweetness of ice and snow. "We seized the opportunity to develop new products, and the orders for ice and snow outdoor clothing continued to flow, and the export volume was close to 100 million, a new high. Kong Lingjie, chairman of Liaoning Huijie Clothing, said that their latest series of ski clothes can meet the needs of high-level competition and are favored by ski enthusiasts in Russia, Japan and other countries.
In the Ice and Snow Sports Garment Industrial Park in Liaoyuan City, Jilin Province, the machine roars, the yarn shuttles, and the workers are making every effort to make orders for ice and snow socks. "This is a sock that relies on 'black technology' to achieve an average heating increase of 8. Every time high-tech sports equipment is mentioned, Zhang Shengjie, deputy general manager of the park, is full of emotion, "When they participated in the Winter Olympics for the first time in 1980, Chinese athletes only wore old autumn pants in the Northeast that were not windproof or waterproof, and foreign athletes thought that these autumn pants had any special function. If you look at the '14th Winter' field, athletes from all over the world are fully armed from head to toe made in China. ”
Workers operate machines to produce skate blade accessories. Photo courtesy of Qiqihar Black Dragon International Ice and Snow Equipment***.
Cows "are up for more than just clothing. Just after the Spring Festival holiday, in the workshop of Qiqihar Heilong International Ice and Snow Equipment, workers are stepping up the production of ice blades that will be sent to Kazakhstan. Wang Gang, a workshop worker, told reporters: "Our production line is controlled by computers throughout the whole process, and it is produced by robots, which has higher efficiency and more stable quality." ”
It is expected that in 3 to 5 years, China's ice and snow equipment will gradually transform from low-end manufacturing to high-end intelligent manufacturing, maintaining an annual growth trend of 6% to 9%. "Jilin University" Ice and Snow Tourism Venue Equipment and Intelligent Service Technology" Xin Benlu, director of the Key Laboratory of the Ministry of Culture and Tourism, said.
From ice and snow tourism to ice and snow events to the ice and snow equipment industry, relevant regions and enterprises have deeply developed ice and snow resources, and "cold" ice and snow continue to release "hot" vitality.
According to the Research Report on the Development of China's Ice and Snow Industry (2023), China's ice and snow industry has entered a more stable and sustainable stage of development, and the total scale of China's ice and snow industry is expected to reach 1 trillion yuan by 2025.
*:People**.