On January 29, the Volvo EM90 was unveiled in Hong Kong, and Guo Jingjing, a former Chinese diving team athlete, Olympic champion and world champion, became a prospective owner. From February 2nd to February 29th, the Volvo EM90 was also displayed at Narita Airport in Tokyo, Kansai Airport in Osaka, Incheon Airport in Seoul and Changi Airport in Singapore, expanding this luxury MPV trend to the Greater China China in East Asia and Southeast Asia.
The Volvo EM90 was on display at Incheon Airport in Seoul.
In the current chaotic world, the intelligent safety of Volvo EM90 not only brings customers more peace of mind and confidence, but also the "sense of security" of Volvo Cars has become the greatest certainty among many uncertainties, leading the automotive industry to continue to move forward in the tide of the times.
From Hong Kong to Japan, South Korea, Singapore,em90Shine in the Greater Chinese Cultural Circle
Known as the Pearl of the Orient, Hong Kong is economically prosperous and culturally diverse, and as a financial and commercial center in Asia and even the world, the popular trend in Hong Kong has a strong demonstration effect and radiation on the entire Greater Chinese cultural circle including Chinese mainland. In fact, the popularity of luxury MPVs in the Chinese mainland market has been deeply influenced by Hong Kong.
Guo Jingjing, a former Chinese diving team athlete, Olympic champion and world champion, became a prospective owner.
During the debut of the Volvo EM90 in Hong Kong, it was well received by local customers. The reports of the Hong Kong media are also full of praise.
BBC's TopgearHKcom reported that "Volvo EM90 luxury MPV is the strongest king has arrived". The article said, "When it comes to Volvo, two words come to mind at the first time: safety, but since the appearance of the EM90 MPV, two more words have to be added to the safety - luxury!" ”。
Hong Kong's first car network car1HK reported that the Volvo EM90 broke the traditional situation of top-of-the-line luxury MPVs and became the strongest competitor in the electric MPV market.
Volvo Cars has achieved a 100% all-electric transition in Hong Kong and has become the first luxury car brand in the region to enter all-electric vehicle sales. The debut of the Volvo EM90 in Hong Kong also demonstrates Volvo Cars' determination and confidence in accelerating the transition to full electrification.
The Volvo EM90 was on display at Singapore Changi Airport.
Like Hong Kong, Tokyo, Seoul, and Singapore are also world-renowned metropolises, especially Tokyo, Japan, which is the home base of the two luxury MPVs, Toyota Alpha and Lexus LM. The Volvo EM90 is also popular with local customers.
Like Chinese mainland, in fact, customers in Japan, South Korea, Singapore and other places, based on similar culture and values, the East Asian cultural circle and the Chinese society's perception of a good car is inseparable from the values of safety, health and comfort, and the pursuit of a "sense of security" life, family attention and more low-key and introverted personality are also similar. In addition, Volvo's original luxury brand attributes and safety qualities are also reassuring. Although Japan already has the Lexus LM and Toyota Alpha, and South Korea also has Kia Motors' Carnival MPV, the emergence of the all-electric EM90 is not another unique and luxurious option.
The Volvo EM90 was quietly exhibited at Narita Airport in Tokyo, Japan.
em90: Volvo Cars is the master of intelligent safety
The EM90 is Volvo Cars' first luxury MPV in the era of smart electric vehicles. In this new era, electrification and intelligence have become a new theme, and users' attention and attention are attracted by some bells and whistles launched by new car manufacturers, and the importance of traditional user values such as safety, quality, and craftsmanship seems to have declined. But for those customers who really know how to do it, safety is the biggest user value of a luxury MPV, without a safety foundation, all luxury is a tree without roots, no source of water.
The Volvo EM90 adopts Volvo Cars' Safe Space Technology to provide all-round safety protection for people inside and outside the car. The body is a sturdy, high-strength cage body structure, and each passenger is equipped with airbags. Its body torsional rigidity is 1 of that of the ultra-luxury model5 times and more than 3 times that of a conventional luxury MPV. The yield strength of the laser thermoformed double A pillar is 2 times that of the average yield strength of a nuclear submarine. In addition, the ten-square grid aluminum sill anti-collision beam greatly improves the safety protection of second-row passengers, and the side pillars only require one collision point when hitting the national standard, but the EM90 has 13 collision points.
In order to improve the safety performance of the third row, the EM90 adopts a one-piece die-cast rear aluminum body, and the rear floor can carry a total impact force of up to 14 tons on one side, providing comprehensive protection for the third row passengers.
In the era of intelligence, Volvo EM90 also adopts a number of intelligent safety technologies to improve its active and passive safety to a new level.
The Volvo EM90 is equipped with L2+ intelligent driving assistance systems, with 25 perception hardware, including seven 8-million-pixel high-definition cameras and one millimeter-wave radar. With two 7nm Mobileye EyeQ5H intelligent driving chips and leading algorithms, it can realize driving assistance functions including adaptive cruise control, pilot assisted driving, lane keeping assist, collision warning (mitigation), traffic sign recognition, parking assistance, etc., in addition to safety, more peace of mind, making driving more calm.
In the era of intelligent electric vehicles, Volvo Cars keeps pace with the times, and has successfully upgraded its brand and products with "intelligent safety + luxury", and has also given Volvo EM90 the most powerful product selling point to challenge Toyota Alpha and Lexus LM.
The Volvo EM90 was unveiled at Incheon Airport in Seoul, South Korea.
In fact, safety has become the biggest shortcoming of Japanese luxury MPV, after several serious safety accidents in Toyota Alpha and Lexus LM, customer trust in them has been damaged, but because there is no alternative product on the market, customers have no choice even if they don't trust. The launch of the Volvo EM90 will change that.
Japanese media bestcarwebScreenshot of JP report.
As early as September 2023, before the official release of the Volvo EM90, the Japanese media bestcarwebJP exclaimed that it would be an ambush on the Toyota Alpha.
From the reports of the Japanese media, it is not difficult to find that they are both highly concerned and very vigilant about the shock wave that Volvo EM90 is about to cause, and they are very worried about whether their star car companies and models can withstand the impact.
Volvo Cars is known forA sense of securityHelping customers and industries cross cycles
With the launch of the Volvo EM90, it is also worth paying attention to the latest interpretation of the core value of safety that Volvo Cars Greater China is proud of. It raises the "travel safety" that automobile products bring to customers to the height of "inner security", trying to give customers more emotional value beyond the product itself, which is a very valuable attempt in the current era of chaos and interweaving.
At the event of the Volvo EM90 unveiling in Hong Kong, Yu Kexin, President of Volvo Cars Greater China Sales Company, said: "In 2024, we will focus on the sense of security, bring intelligent safety to every user in the era of electrification, and at the same time, shoulder the responsibility of the times to convey a sense of security to the whole society." ”
Guo Jingjing, the prospective owner of EM90, also said: "The 'sense of security' should be reassuring when traveling, and it is also a peace of mind in the space. After 10 years of companionship and trust, I firmly chose EM90, and I believe that it will do its best to protect me and my family no matter what the situation. ”
In addition to providing a good car full of "safety" such as the EM90, Volvo Cars has taken all-round measures to create a "sense of security" for customers.
On January 24, Volvo Cars announced that it would join hands with all car owners who are full of love to establish the "AED Road Messenger Alliance" to help more people master first aid knowledge and CPR (cardiopulmonary resuscitation) skills, and equip vehicles with AED equipment, hoping that every Volvo car can become a "mobile life-saving car" and contribute to the "first four minutes" of cardiac arrest victims.
As the only car company in the industry to officially establish the AED Road Alliance, Volvo Cars also issued an appeal to the whole society, calling on more caring people to join this action, and pass this "sense of security" to every corner of the society and to everyone's side.
The first batch of recruitment will cover six cities: Shanghai, Chengdu, Shenzhen, Guangzhou, Changchun and Xi'an. Through this initiative, Volvo Cars hopes that all owners will be equipped to help others, to lend a helping hand in times of crisis, and to make every life feel the power of love.
At present, Volvo Cars has joined hands with more than 35,640 caring car owners to carry out the "Love Project" to provide assistance to children with congenital heart disease and cleft lip and palate, so that vulnerable groups such as the blind and empty nesters can feel the care of the society, promote educational equity, and inherit intangible cultural heritage ......Let the "sense of security" spread to every corner of society and benefit everyone.
As a century-old luxury brand that has gone through the ups and downs of ups and downs, Volvo Cars' safety technology and "sense of safety" not only give customers peace of mind, but also give them the confidence to cross the cycle of life and times, and lead the automotive industry forward.
At the same time, for Volvo Cars itself, the comprehensive transition to electrification is also more stable and far-reaching, guided by the "sense of security". 2024 is a pivotal year for Volvo Cars' electrification transformation. In 2024, Volvo Cars will accelerate its comprehensive electrification transformation and launch a variety of high-end pure electric products covering different market segments to continue to protect consumers' sense of security in the new era.
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