Today, I will share with you an in-depth study of the list of high-quality "going global" Chinese brands and typical cases of cutting-edge overseas brands.
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In the tide of globalization, some Chinese companies have achieved high-quality international expansion with disruptive innovation ideas. The successful experience of these companies overseas contains a wealth of experience and strategies, which is of inestimable value to our understanding and replication. In order to show these efficient "going global" Chinese brands in an all-round way, this study** comprehensively used a variety of information resources such as data, news and authoritative lists of domestic stock exchange listed companies from 2018 to 2020, and carefully screened and sorted out a list of Chinese overseas brands by industry.
The article not only goes beyond a simple list of brands, but also selects two representative cases, namely the traditional manufacturing brand SHEIN and the IT manufacturing brand Mobvoi, and deeply analyzes how these brands use cutting-edge technology to build competitive advantages, and how to develop new formats and models in overseas markets, so as to achieve excellent business results. Through these cases, we can gain insights into the internationalization of Chinese brands, and provide reference and inspiration for more enterprises and brands that are interested in "going global".
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Disclaimer: The article is based on publicly available information and does not constitute any investment advice.
People draw lines.