Today, reports that Apple has decided to abandon its decade-long automotive R&D plan and switch to generative AI have attracted huge attention in the industry. Has Apple really given up on the car market? In fact, Apple has always been a "prudent innovator", and in all categories, it only bows down to enter the market after defining the value of the category and finding a business model. The development of AI technology, which has swept the world in recent years, will surely push the industry into a new period of change.
1) AI cars will be the endgame:Apple's strategic shift has added another major player to the generative AI track, and the rush of tech giants to enter the game shows that AI has become a definitive trend. In the field of electric vehicles, the development and application of AI will completely reshape the industry, drive intelligent driving to break through the limitations of application scenarios and regions, and truly evolve into intelligent driving machines that can automatically learn, actively adapt, and interact in an all-round way, thus leading the industry into a new era of AI vehicles. AI will become the core of the future of smart cars, and all in AI Apple will grasp the technological transformation of electric vehicles and truly win the crown of the electric vehicle industry.
Familiar patterns, familiar recipes:The difficulty of building a car has been the consensus of the industry, and Musk's emoji comments are the sad stories of his predecessors. And Apple's willingness to choose a strong man to break his wrist this time is because compared with manufacturing hardware, relying on the subversive changes brought about by software technology is more strategic value for Apple. From the OS system of Apple computers, iTunes of iPod, iOS of iPhone, to VisionOS of Vision Pro, it is the software system that has laid the foundation of Apple's kingdom. With Apple's layout of AI, it may devote more energy to what Apple is good at in the future, and cut into the software to bring about transformative categories, just as Huawei has always emphasized that it does not build its own cars, and through Hongmeng Zhixing to provide intelligent solutions to change the industry, what kind of face Apple will return to the "automobile" field in the future, it is really exciting.
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