Kunpeng Project
Japan's best-selling model surpassed the Toyota Corolla Nissan Liwei, which sold 190,000 units last year
According to data released by the Japan Automobile Dealers Association and the Japan National Federation of Mini Vehicle Associations, Japan's car sales reached 4779086 units last year (including mini cars with an engine displacement of 660 cc or less), making it the world's fourth largest auto market after China, the United States and India. A year-on-year increase of 138%, the first year-on-year increase in sales since 2018.
By brand, Toyota continued to hold its leading position, with sales reaching 1,578,105 units, up 265%, with a market share of one-third, an increase of 33 percentage points. It is followed by Suzuki, Daihatsu, Honda and Nissan, with the top five accounting for a combined 81 percent of the market share5%。
Having said that, Toyota Motor Corporation (including its two subsidiaries, Daihatsu Motors and Hino Motors), sold 11,233,039 units in 2023, an increase of 72%, ranking first in the world for the fourth consecutive year. Among them, Toyota and its Lexus brand sold a record 10.31 million units, becoming the first car brand in history to exceed 10 million new car sales per year.
Mercedes-Benz remains the best-performing foreign brand in the Japanese car market, but sales are down 22%, down to 51,238 units, dropped out of the top 10 and dropped two places to 11th. BMW, Volkswagen, Audi, Volvo and Tesla are all on the list.
On July 21, 2022, BYD became the second Chinese car brand to enter Japan after FAW Hongqi. So far, 17 stores have been opened in Tokyo, Yokohama, Nagoya, Fukuoka, and other places, and the Atto 3 (corresponding to the domestic Motoga model), Dolphin (Dolphin), and Seal (Seal) have been launched.
BYD plans to open more than 100 specialty stores in Japan by the end of 2025 and sell 30,000 electric vehicles per year, according to **. Considering the deep trust and preference of Japanese consumers for their own brands, the local automaker has a market share of more than 90%. Add to that the fact that electric vehicles (both battery electric and plug-in hybrids) are less than 3% popular, and this is a very demanding plan. Can BYD be in"No imports"+"No renewable"We will wait and see if Japan makes a breakthrough.
Do you know what are the best-selling models in Japan (excluding the K-Class)? Toyota occupies eight of the top 10 spots and takes the top three. The Yaris Cross was the best-selling model in Japan for the fourth year in a row, with 194,364 units sold, up 15 percent from the previous year3%。
It's a classic car, and yaris is a portmanteau of Greek mythology and German. "charis "She is the goddess of light, one of the three goddesses of Maeve in Greek mythology"ya "In German it is"Identification"meaning. That's right, the Yaris is a special model introduced by Toyota in 1998 to open up the European market (of course, it is also sold in Japan and Australia). The first generation of Yaris won"The best car in Europe"with"Best Car in Japan"Two awards, the first time Toyota has won both awards.
Over the past 25 years, the Yaris has been renewed for four generations, with cumulative sales of more than 10 million units, making it the sixth Toyota model to sell more than 10 million units worldwide. Yaris has always been popular in Europe, accounting for more than half of its sales in Europe. Yaris accounts for more than one-third of Toyota's total sales in Europe.
The Corolla Cross continued to rank second with 154,870 units sold, up 17 percent year-over-year7%, exceeding the industry average; Sienta's sales increased 92% year-over-year to 132,332 units, moving up five spots to third place. Born in 1997, this MPV model has been favored by consumers for its spaciousness, driving comfort and safety, and has sold more than 2 million units worldwide after four generations.
The Nissan Note (Liwei) is the best-selling non-Toyota model, but sales are down 6 percent year-over-year9% to 102,508 units, dropping one place. This small car is known as a Japanese compact car along with the Toyota Yaris and Honda Fit"Three Heroes"Since its launch in 2005, it has undergone three generations of updates and has sold more than 1.8 million vehicles.
The Honda Freed is another non-Toyota model that made it into the top 10, positioned as a compact MPV, and its direct competitor is the Toyota Sena, but it sells almost half as much as the latter, dropping four spots to become the top 10"Goalkeeper"。The third-generation model is expected to launch this summer, can it catch up?
Write at the end. It is not difficult to see that Japanese consumers prefer small cars with high flexibility and fuel efficiency, followed by hatchbacks. In contrast, with the exception of the Yaris series and the Corolla series, which include SUVs, none of the other models made the list. If BYD wants to make a difference in the Japanese market, it must attract seagulls to the Japanese market as soon as possible, in addition to the dolphin that is already on the market. When it was unveiled at last year's Shanghai Motor Show, some Japanese** said it was much more cost-effective than the popular K-Car in Japan.