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BYD's New Year's blockbuster brand film "Hand" is the quality of Chinese people, but also the quality of the brand
Recently, BYD Auto released a blockbuster brand film "Hand" for the New Year, whose unique theme and perspective have attracted the attention of many audiences. This short film, titled "Hand", not only pays tribute to every pair of hands that create Chinese civilization, but also is a profound interpretation of BYD's brand concept and spirit.
With the theme of "Holding Dreams, All the Way Forward", the short film interprets the spiritual core of dreams, courage, perseverance and pioneering by showing the story of the Chinese nation creating a splendid Chinese civilization with its hands. The choice of this theme is not only a tribute to the profound heritage of Chinese civilization, but also a tribute to the industrious and innovative spirit of modern Chinese.
As a leading enterprise in China's automotive industry, BYD has always adhered to the development concept of "technology is king, innovation is the foundation". Over the past 20 years, BYD has made remarkable achievements in the field of automobile manufacturing and has become a leader in the global new energy vehicle market. Behind all this, BYD's persistent pursuit of technology and firm belief in innovation are inseparable.
In the short film, BYD skillfully combines the brand concept with the theme, and conveys BYD's determination and commitment to changing people's lives with technology by showing the pictures of people creating a better life with their hands in different scenarios.
In addition, the short film also shows BYD's leading position in the field of new energy vehicles from multiple dimensions. From ancient wilderness to modern intelligent manufacturing, it highlights the industrious quality of Chinese people and expresses the quality of the brand. The technical layout and leading market position of the graduation start from "these hands", because "these hands" make BYD occupy an important position in the global new energy vehicle market.
The release of this short film not only shows the connotation of BYD's brand concept and spirit, but also further enhances its image and recognition in the hearts of consumers. With the continuous development of the new energy vehicle market, I believe that BYD will continue to lead the development trend of the industry with its excellent technology Chinese and innovation capabilities, and create a better life for people.