One with a centuries-old history.
Why does the village market endure?
An earthy rural sales market.
In the era of supermarkets and convenient online shopping.
What do you rely on to win popularity?
On the occasion of the Chinese New Year.
A reporter from China Consumer Daily came.
Nanzuo Ancient Town, Hebei Province.
Experience "Taihang Episode 1".
"Taihang Episode 1" The original ecology gathers popularity
Li Hao, secretary of the party branch of Nanzuo Town, Dongnanjie Village, told reporters that Nanzuo Daji is an important sales market for mountain goods and agricultural and sideline specialties in the western mountainous areas of Shijiazhuang, and is known as the "first set of Taihang". According to the literature, Nanzuo Daji originated in the Jiajing period of the Ming Dynasty, the lunar calendar opens every six days, here was the traffic artery of "east out of the North China Plain, west into the Taihang Mountains", the masses within a radius of dozens of miles, and even the vendors and customers from other places and provinces know this place.
At 9 o'clock in the morning of February 5, when the reporter of "China Consumer Daily" squeezed into the crowded market under the archway of Nanzuo Ancient Town, the air was filled with the aroma of haggis soup, fried cakes, sugar-fried chestnuts and other delicacies.
The first episode of Taihang "has a strong flavor of the year."
A wide variety of original ecological local specialties.
It not only recruited villagers from four miles and eight towns.
It also attracts many guests from the city.
Xia Eryin, 68, whose family lives in Qifan Village, west of Nanzuo Town, has been cutting wattle strips and weaving back baskets to sell in the market since he was 17 years old. Xia Eryin said that now the back basket woven by wattles is no longer just a tool for people in the village to do farm work, but also a rare object in the eyes of some people. It should not only be strong and durable, but also small and beautiful. With this thought and ingenuity, he can sell an average of 20 baskets per episode, and the sales are even better than in the past.
Liu Min, a citizen of Qiaoxi District, Shijiazhuang City, happily discussed with her husband, Mr. Che, how to stew meat with dried cabbage and how to make dumplings with shredded white radish when she went home. 55-year-old Sister Liu told reporters that the dried vegetables sold by the villagers are not only genuine, but also allow them to regain the long-lost taste of childhood.
Dried cabbage, sun-dried shredded white radish, handmade noodles and other original ecological agricultural products are favored by customers.
Seeing the "principal" consumption is more assured
A dazzling array of goods.
Is the quality guaranteed?
There are long lines at food stalls.
Is it safe to have a wide variety of delicacies?
With these questions, the reporter "moved" in the crowd for more than half an hour, and communicated several times before finding Yang Ruijie, director of the Nanzuo Market Supervision Institute of the Yuanshi County Market Supervision Bureau, who was inspecting in front of the non-staple food seasoning stall. Yang Ruijie greeted the reporter while putting a 500-gram standard measuring weight in his hand on the electronic scale of the stall next to him.
The law enforcement officers of the Nanzuo Market Supervision Office use metering weights to measure the electronic scales of merchants.
Located in the west corner of the small square in the core area of Daji, on the electronic display screen on the simple roof of the market convenience point, the three big red characters of the fair scale are particularly conspicuous. Yang Ruijie told reporters that in the eyes of the masses who rushed to the market, the fair scale on the long table outside the simple room was like the "fixing star" that supervised the honest transaction, and the market supervisors in the simple room were the "principals" who spoke about justice and judged right and wrong after consumer disputes occurred. Therefore, every time there is a big set, I and the 7 colleagues in the institute will be on duty in the simple room according to the division of labor, or go to the key booths of the big set to inspect.
Yang Ruijie told reporters that about 70% of the stalls in the entire Nanzuo Daji are the commodities planted, bred or made by farmers themselves, in addition to the non-staple food, greenhouse vegetables, clothing and toys purchased from large wholesale markets in other places. How to let the masses rest assured to consume,On the basis of finding out the bottom number, the market supervision office will bring all stalls into normalized and standardized supervision, and at the same time strictly control the quality of goods in the market through regular spot checks and random inspections. At the same time, combined with inspections to carry out publicity and education, to guide merchants to standardize their operations and operate with integrity.
Enhance the popularity of Daji and help rural revitalization
It's different from the usual country fair.
It can be seen everywhere on the Nansa Daiji.
A self-possessed person holding a pole or mobile phone gimbal.
In the small square near the convenience point of the market, the reporter also "encountered" the ** colleagues of the CCTV financial channel that was broadcasting live. It turned out that in January 2022, a short ** shopping in Nanzuo Daji exploded on social platforms, and Li Hao, who was planning new ideas for rural revitalization, keenly grasped this hot spot and called on village cadres and villagers to shoot a short ** publicity collection to attract young people to check in and broadcast live. The interaction between traditional customs and online platforms has given Nanzuo Daji a new development idea and direction.
Market supervisors inspect the offline physical stores of agricultural products in Nanzuo Daji.
How to do services around supervision and polish the signboard of Nanzuo Daji more brightly. The Nanzuo Market Supervision Office and the Party Branch of Dongnanjie Village are thinking together and working hard together, planning how to apply for the registration of the "Nanzuo Daji" trademark, transforming local primary agricultural products into standardized and branded goods, and gradually realizing high quality and high prices, so that Nanzuo Daji can "go out" and transform the popularity and flow of the bazaar into the growth point of local characteristic industries.
Approaching noon, the aroma of the street food stalls became more and more mellow, and the reporter walked into the offline physical store of Nanzuo Daji agricultural products led by the party branch of Dongnan Street Village and supported and guided by the market supervision, and the handmade noodles, handmade noodles, handmade vermicelli, wine koji steamed buns, buckwheat noodles and dumplings and other dazzling local products printed with the unified logo of Nanzuo Daji were neatly placed on the shelves. Yang Ruijie told reporters that this will also be the e-commerce live broadcast room of Nanzuo Daji, at present, the village is negotiating cooperation with the anchor, and in the future, a new scene of more intense collision between tradition and trendy and more vivid interaction will be staged here.
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* China Consumer Daily, China Consumer Network[gf]200d[gf][gf]200d[gf][gf]200d[gf][gf]200d[gf]200d[gf]
Reporter Li Jian.
Edited by Sang Xueqi.
Producer: He Yongpeng, Ren Zhenyu.