The future is the era of personal IP, and only super individuals with influence can fight against all kinds of unstable situations.
The following shares some ideas and cognitions of personal IP building, I hope it will be helpful to you.
1. No matter what you learn, you must relate it to the knowledge you already have, incorporate it into the same knowledge system, and don't let the knowledge be isolated.
Find your own positioning first, if the positioning is not clear, then the output content will appear cluttered, if you have a clear positioning, then it will reduce the difficulty and threshold of the output content, because each content is clear.
3. Strive to provide valuable content first in order to get traffic, valuable content comes with its own traffic, and with content + traffic, we can ensure the realization of back-end products.
4. Whether it is to increase fans or make money, as long as the first closed loop is run, then you can use this as a basis to develop back-end courses, sell courses, sell members, sell communities, and so on.
Be sure to determine your positioning and tags so that users can remember your tags with a variety of options.
Only by having a very clear positioning can we ensure that we capture the minds of users.
Occupying the user's mind is a survival skill that a qualified self-learner must learn.
The kind of thing that will not change for 10 years is the thing that really has compound interest value.
For example, writing, such as building IP, etc., these are all extremely valuable things.
7. The most important premise for creating personal IP is to continue to output high-quality content, so which type of content is high-quality and has better compound interest value?
The first is hands-on content.
In the final analysis, it is to analyze the process of your own growth to users.
To build a personal IP, it must be in stages, from 0 to 1, and from 1 to 10
It is very important to show users their thoughts and experiences at each stage of their thinking and experience truthfully, so that they can feel the whole process of their growth.
Again, it is equally important to be able to carefully summarize your thoughts on many issues and show them to readers.
The process of growing up is valuable, everyone has their own unique life experience, you can show your entire growth process "VR" to the reader, the more detailed the whole process, the more enjoyable everyone will see, and the more your character will stand.
As a novice, the most important thing is to share the pains of growing up, so that everyone can gain a certain emotional value, which is a plus for self-building.
For example, in my own ** and the process of insisting on writing, I just write about my experience, feelings and feedback on the whole process to readers, rather than teaching readers how to do it and how to achieve it step by step.
My output gesture is not to emphasize methods and techniques, but to tell the reader that I have the determination and perseverance to do it, and I pay more attention to my own experience and the feedback I receive.
These experiences, feelings, and feedback are very important for a person who wants to change themselves.
If this content can be conveyed clearly through output, then the purpose of this article has been achieved, and the character design will stand.
Second, cognitive content.
I remember Zhilan said that it is not recommended for novices to do these things in the early stage of building IP.
Why? We can think about it, why do we feel particularly reasonable when we listen to or watch the speeches or texts of business tycoons such as Ma Yun, Ma Huateng, and Chu Shijian?
Because they've been successful, they've got results, they've made money.
Under this premise, we prefer to believe that their sharing is valuable.
But for Xiaobai, he has no experience of making money, and he has no experience of successfully doing a thing, just by reading a few books and reading a few articles, he begins to output his own experience to share, which is not conducive to building his own personal IP.
Because of these contents, as long as people are literate, they can have their own thinking and output, but more of them are cognitions under their current conditions, which may not provide enough valuable thinking.
For readers, if you look at the cognitive sharing of a person who is not famous, you will feel that you are moaning without disease and unable to accumulate your own personal IP.
Therefore, unless you have run through the closed loop and got the results yourself, it is not recommended to do this kind of content directly.
The third category is professional knowledge.
This part of the content is more suitable for people who have a skill or have a lot of work experience.
On the one hand, the new generation doesn't have much experience and can't really bring their own experience into doing these things;
On the other hand, as an elderly person in the workplace, I must have accumulated a lot of valuable resources, ideas, and opinions in my career over the years, and it may be more valuable if I put these contents together and output.
Learn to enter and break circles.
Almost the vast majority of people have similar abilities and IQs, and the main difference is the source of information.
The information gap will always exist, and some things will always only circulate in a small circle, at this time what we need to do is to break our cognitive barriers as much as possible and enter this small circle as much as possible, because this is the fastest way to improve ourselves.
A cat once said that to pay is to pick up cheap.
If you figure it out on your own, it may take a long time, but if someone gives you a pointer, it may be an idea or a sentence that can help you get through the stuck point.
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