First, we need to consider the identity of the other party. Is he your friend, lover, colleague or best friend? This is very important to understand because different people will have different needs and expectations. For example, if your colleague is a person who loves his job, a practical office item may be more popular than an expensive luxury.
Second, you need to consider the person's place in your mind. How important does he mean to you? How much are you willing to pay for them? This is an important factor to consider when choosing a gift. If you feel that this person is very important to you, then you may be willing to spend more time and money to choose a special gift. Third, you need to choose a gift based on the identity and importance of the other person. This may require you to put some effort into understanding the other person's preferences and needs. For example, if your friend likes, then a ticket to a meeting that he likes might be a good choice. 
Fourth, we also need to consider our own financial means. When choosing gifts, we should do what we can, don't slap your swollen face for the sake of face, and don't be too stingy to make people think that you are not sincere enough. If you still don't know what to give, ask for advice from someone like a friend or colleague. They may be able to give you some great advice to help you choose a gift that matches the person's preferences and needs.
I used to worry about what to give, but one day, I learned from that friend that it doesn't matter what I give her, as long as I have the heart. A truly beautiful relationship cares more about whether you are sincere or not, and you don't have to put all your thoughts on gifts.