On January 28, Cui Dongshu, Secretary-General of the Passenger Association, said through his personal WeChat*** that China's automobile industry chain is resilient and its relative competitiveness in the world is growing rapidly, which is the core driving force of China's automobile globalization. When we break through the production and sales scale of 30 million and occupy 33% of the world's market sales, we must have the ambition to make China's automobile production and sales exceed 40 million, and further move towards 50 million, and strive to make China's automobile market share in the world automobile market exceed 40% and move towards 50%.
Starting from the volume alone, China's automobiles have indeed reached the window period of explosion, and there is every reason to be confident in the prospects. First of all, the production and sales of automobiles exceeded 30 million, which not only hit a new high, but also greatly enhanced China's confidence in the development of the automobile industry. Second, the sales of new energy vehicles exceeded 8.8 million, with a penetration rate of 35%, which is a new breakthrough in the new track, and can also be regarded as a good opportunity for the development of new energy vehicles in China's auto industry. Third, the sales volume of independent brands has exceeded 50%, and China's auto industry is no longer dominated by joint venture cars. Fourth, China has become the largest exporter of automobiles, and major breakthroughs have been made in the export of automobiles. Clause.
Fifth, the sales share of a single brand of independent car companies has been effectively increased, and the market share has increased significantly, and BYD has been able to compete with Volkswagen.
So, does this mean that the competitiveness of China's automobiles has reached the world's advanced level, and it can compete with the world's advanced automobile countries and seize the world's automobile highland? Obviously, it is better to be calm and rational and not hot-headed. If in the development of the automobile industry, it is still like some have become the world's first.
First, in the high-end field, which is still subject to the industry of other countries, only the advantage of size and no power advantage is meaningless, and it will even lead the development of the automobile industry astray.
It is not easy for China's auto industry to reach the level it is today. Especially in the past few years, the market demand is very large, the output and sales are also very large, but the proportion of independent brand cars is very low, and the competitiveness is very weak, so that the market is good, and the benefits are good, and most of them are occupied by joint venture brand cars. If the future development of the automobile industry is still only satisfied with the requirements of quantity, without considering technological breakthroughs, quality improvement, brand cultivation, and core competitiveness enhancement, even if it achieves the leading position in quantity, it is only quantity, and the benefits, influence, and right to speak around the automobile industry are still left behind, then the competitiveness of China's automobile industry is still not strong.
The fact is also, such as new energy vehicles, in the context of sales exceeding 8.8 million, the dominant market is still Tesla and other internationally renowned brands, especially in terms of changes, it is completely Tesla in the market, or down or up, so that domestic new energy vehicle companies do not know how to follow up. If China's own brand of new energy vehicles is strong enough, Tesla will not dare to be so blind and dare not easily adjust**. It is precisely that, in the face of Tesla's willfulness, domestic independent brands only have the gas to follow, and there is no dominant force. In such a situation, if we continue to emphasize the breakthrough in quantity, without considering the improvement of quality and competitiveness, we will be passively beaten.
We say that a breakthrough in quantity is also an important manifestation of competitiveness. However, there is only a breakthrough in quantity, no improvement in quality, especially the enhancement of core competitiveness and brand influence, and it is quite difficult to become a real automobile power. Especially for products like automobiles, it is impossible to improve brand influence and core competitiveness without continuous technological innovation, continuous product innovation, and continuous improvement of quality. It is precisely the lack of awareness on the part of Chinese companies in this regard. And the relevant functional departments and industry associations always like to hold the number high in order to prove their achievements and contributions, which is very scary.
Huawei's suppression from the United States** and its Western countries is the best example of this. If it weren't for Huawei's own strong strength and Huawei's continuous breakthroughs in technology, products, and brands, it would not have been able to withstand the suppression of Western countries. And China's auto industry, can be said to have just improved, just able to have a little influence in the national auto market, if hot-headed, want to pay too much attention to the number of cars breakthrough, do not pay attention to product quality and brand promotion, do not consider the core competitiveness, in order to really have the right to speak in the international market, it is unlikely, European and American countries and Japanese auto companies will join hands to prevent. When the time comes, it will be the Chinese companies that will be hurt.
It is precisely because of this that it is hoped that the relevant parties and industry insiders will no longer mislead Chinese car companies in such an excessively blind and exaggerated way, but should point out more shortcomings in the development of China's auto industry and put forward reasonable opinions and suggestions. At that time, household appliances were misled by industry insiders, resulting in serious overcapacity in the industry and no improvement in competitiveness. It was not until the reshuffle of the home appliance industry that a large number of enterprises went bankrupt to fully understand it, and worked hard in terms of quality, technology, and brand, and finally achieved comprehensive transcendence. The automobile industry should not repeat the mistakes of the home appliance industry, but should minimize losses and avoid taking the wrong road, so as to truly realize the comprehensive catch-up and overtaking of China's automobile industry.