"China Cosmetics" magazine Ji XiaolingAfter two days of testing the waters, beauty products seem to have "disappeared" from Dong Yuhui's live broadcast room.
On January 30, Dong Yuhui's Douyin live broadcast account "Walking with Hui" officially began to bring cosmetics. A total of 31 product links were listed in the live broadcast room on the same day, covering 15 domestic and foreign beauty brands such as L'Oreal, Kiehl's, Olay, Kefumei, Pechoin, Youshiyan, and CeraVe. It is worth noting that when China Cosmetics magazine entered the live broadcast room of the account on the afternoon of the 31st, there were no beauty and skin care products in all the categories of the window, and no makeup products appeared. In this regard, the relevant personnel of "Walking with Hui" replied: There are no cosmetics products at present, and they will be updated from time to time in the future, and you can pay attention to the products in other live broadcast rooms. As for whether it was sold out or other reasons, the other party did not respond positively. In addition, in the window of the account "Oriental Selection Beautiful Life", which sells cosmetics with goods, there are 434 pieces of its beauty and skin care products, which partially overlap with the beauty brands brought by Dong Yuhui. Since the launch of the broadcast on the evening of January 9, Dong Yuhui's new account "Walking with Hui" has sold nearly 10 million yuan of cosmetics. According to the statistics of the data analysis platform Cicada Mother, in the past 30 days, the cumulative sales of this talent have reached 100 million+ (live broadcasts account for 99.).53%), with cumulative sales of 1 million+ (live broadcast accounted for 99.).85%)。Among them, there are 27 products on the shelves of beauty and skin care products, with a cumulative sales volume of 250,000-50,000 yuan, with cumulative sales of 7.5 million yuan-10 million yuan. The top 5 products in sales are: Proya Bosein Emulsion Set, Fumei Collagen**, L'Oreal Small Gold Tube Sunscreen Barrier, Fumei Collagen Stick, L'Oreal Bosein Ampoule**, with sales of more than 1,000 pieces and sales exceeding 500,000 yuan. 
Image source Among the top 10 products in terms of sales, L'Oreal and Kiehl's, as brands of L'Oreal Group, occupy 5 seats, with total sales of more than 2.3 million yuan. In addition, the sales of international brands such as Olay under Procter & Gamble, Elizabeth Arden under Unilever, Dabao under Johnson & Johnson, Estee Lauder under the Estee Lauder Group, and Avène under the Pierre Fabre Group have also exceeded 100,000 yuan. Among the 27 beauty products listed on the shelves of "Walking with Hui", international cosmetics brands accounted for 20. In terms of domestic brands, Kefumei, a subsidiary of Giant Biotech, has two major products on the list, with sales of nearly 1.75 million yuan. In addition, among the other brands that did not enter the top 10, the sales of domestic brands such as Yuze, Pechoin, and CeraVe also exceeded 100,000 yuan. 
In addition, on the 30th and 31st, when Dong Yuhui officially brought cosmetics, 26 beauty and skin care products were put on the shelves, with a cumulative sales volume of 250,000-50,000 yuan, with cumulative sales of 5 million to 7.5 million yuan. In the first-level classification, beauty and skin care accounted for 588%。Among them, the top 5 products in sales are all products of L'Oreal and Kefumei. 
Photo source: Cicada Motherfell into a storm again, and it was "not easy" for Dong Yuhui to bring goodsOn January 31, the day after the cosmetics were officially brought in, an entry about Dong Yuhui's new account live broadcast room was accused of large-scale plagiarism. The hot search shows that a blogger with more than 2.3 million followers on Douyin, "Yang Fan Talks about Art", posted two ** claims that the live broadcast room of "Walking with Hui" plagiarized his own copywriting on a large scale. Then, Dong Dong, the anchor of "Walking with Hui", said during the live broadcast that he might use some teachers' works when explaining art, but he had no intention of offending, and he could communicate in time if he had any questions, and he was suspected of responding to plagiarism. Even so, many netizens said that they were "shocked" and "disappointed" by Dong Yuhui.