The 2023 Chinese motorcycle market environment is very difficult.
In such a negative environment.
BMW continued to grow against the trend.
Full year 2023.
BMW delivered a total of 209,257 vehicles to customers worldwide.
A year-on-year increase of 31%, an all-time high.
A total of 15,832 units were delivered in China.
A year-on-year increase of 28%
Continue to lead the luxury motorcycle market in China.
As of December 2023.
BMW motorcycles firmly occupied.
China has a displacement of more than 500cc.
Market leadership in luxury motorcycles.
One of the core models of the Successor series.
The BMW R 18 family is popular with Chinese riders.
The Chinese market has become its largest market in the world in terms of sales.
BMW motorcycles have been in China for ten years.
It has successively put 6 major product series.
More than 30 models have been introduced.
Covering travel from the city, to track sports.
The street is typical, and it is a trip to a vintage cruise, freely.
All use cases for off-road adventures.
Fully meet the diversified needs of Chinese consumers.
In 2024, BMW Motorcycles will also release a number of new products.
Including the new R 1300 GS
Pure electric scooter CE 02
M 1000 XR Multisport Adventure Series
Biennial GS Trophy International Challenge Camp.
The 9th Legendary Tour will begin in 2024.
After half a year of fierce competition.
The China selection camp was successfully concluded in October last year.
Three men will travel to Namibia.
Represent the Chinese team and go on adventures with warriors from all over the world.
BMW Motorcycles is also continuing to promote the "3T Strategy".
i.e. from product sales (trading).
Driver training (training).
The journey of legends (tr**elling) has three dimensions.
Provide a full range of high-end service system for Chinese riders.