Young people's favorite thing is "Fast and Furious", and motorcycles can give people this feeling.
In recent years, the motorcycle industry has set off another ripple, people have begun to return to the "motorcycle" era, and at the same time, it has also driven the sales of the motorcycle industry.
According to the public information of the China Motorcycle Chamber of Commerce,In 2023, the total sales of motorcycles in the industry will be 1899070,000 units, down 1134%。Among them, two-wheeled motorcycles decreased by 13 year-on-year23% to 1660010,000 units, three-wheeled motorcycles year-on-year **446% to 239050,000 units.
In fact, compared with developed countries in Europe and the United States, the development of China's motorcycle industry started late. Since 1951, China has developed its own "Jinggangshan" brand motorcycles, with the increasing urbanization and residents' consumption level, China's motorcycle industry has developed rapidly, and has reached tens of millions of industry scale, and China has now become one of the main production and sales countries in the global motorcycle market.
However, due to the impact and impact of electric motorcycles, the sales of fuel vehicles have still been resisted to a certain extent. Last year, the industry sold 481 electric motorcycles050,000 units, down 3697%。Fuel motorcycle sales 1418010,000 units, a year-on-year increase of 285%。
In the latest list, the top 10 companies in fuel motorcycle sales have a total sales volume of 80680,000 units, accounting for 569%。In the order of 5-7 are:North of LuoyangFive sheep - HondaGuangdong Daye, sales volume was 63930,000 units, 60260,000 units, 57880,000 units.
Guangdong Daye was founded in 2003, the founder Mr. Tao Ye founded Daye motorcycle brand for 20 years, with rich experience in marketing and business management, and remarkable achievements. The company is located in Jiangmen City, Guangdong Province, the famous hometown of overseas Chinese in China. It is currently one of the largest production bases of motorcycles and power machinery in China.
At present, Daye Motorcycle's products have been sold to more than 60 countries and regions around the world. According to the data, in 2022, the industrial output value of Jiangmen's motorcycle industry chain will exceed 25.5 billion yuan. The annual production and sales of motorcycles in the city are more than 3 million, of which Daye motorcycles account for 15%.
At the top of the list is the Great Yangtze River, with sales reaching 187740,000 units, with a market share of 132%，
In fact, the achievements of Grand Yangtze River Motorcycle Group are not achieved overnight, but after more than 30 years of hard work and continuous development.
The head behind the Grand Yangtze River Motorcycle Group is Chen Hua, who was the child of an ordinary rural family before founding the company. However, Chen Hua has had a love for machinery and a dream of entrepreneurship since he was a child.
At first, Chen Hua borrowed 30,000 yuan to open a motorcycle repair shop in Jiangbei District, Chongqing, and it was from this small repair shop that Chen Hua's entrepreneurial dream was started. At that time, motorcycles were the most popular means of transportation, and sedans were not yet popular, so there was a large market demand for motorcycles. However, because China does not have the technology to produce motorcycles, the quick-witted Chen Hua imported some motorcycle parts from Japan, assembled them into finished cars, and sold them to local consumers, earning the first pot of gold in his life
Chen Hua, who was unwilling to accept the status quo, had new ideas. In 1992, he borrowed another 100,000 yuan, expanded the scale, and started his own motorcycle production. In 1994, he registered the Haojue brand and started his own brand road. In 1995, he signed a technical cooperation agreement with Suzuki Corporation of Japan, introduced advanced technology and management, improved the quality and level of products, and gained a group of consumers who love high-quality motorcycles.
It is worth mentioning that Great Yangtze River has been ranked first in the industry for 21 consecutive years. As the largest motorcycle manufacturer in China, it has 1More than 70,000 sales and service outlets. Jiangmen, where the headquarters of the Great Yangtze River is located, is one of the three major motorcycle industry bases in the country, with more than 16 vehicle manufacturers, about 300 accessories enterprises, and an annual production and sales volume of more than 3 million vehicles.
With the progress of society and the change of consumption structure, young people have gradually become the main consumer group in the motorcycle market. In order to cater to the needs of young people, the motorcycle industry will pay more attention to fashion, individuality and diversified design in the future. At the same time, with the acceleration of globalization, the motorcycle industry will also become more and more international. The future is likely to see more and more international brands entering the Chinese market. Of course, I also hope that more Chinese brand motorcycles will also go to the world in the future.