The automobile industry occupies a pivotal position in the national economy and is an important engine to promote the growth of domestic demand and expand the consumption field. With the arrival of the year-end consumption season, ** at all levels have introduced a series of car purchase subsidy policies to fully stimulate the consumption potential of the automobile market. Under the dual pressure of automobile homogenization and fierce competition, many car companies and dealers have turned their attention to digital and intelligent tools, hoping to improve the accuracy and efficiency of automobile marketing through technological means, and achieve in-depth interaction and accurate reach with consumers. At the same time, it can also carry out intelligent inspection of store-side services to ensure that 4S stores provide high-quality services, improve consumers' in-store experience, and lay a solid foundation for the growth of automobile sales.
In view of the line-first verification and decision-making to help car companies quickly transform in the mode of direct connection to users, Lianyou Technology, as a provider of advanced solutions for automotive digital intelligence, has launched smart store products. It is user-centric, focusing on the whole life cycle of users from customer acquisition to delivery to customer operation, using the Internet of Things, artificial intelligence, big data and other technologies to flexibly combine online and offline marketing tools, integrate and connect people, vehicles and field information, empower operational decision-making, consumer reach and user operation, and realize store digitalization and service intelligence as a whole.
Lianyou smart store is composed of four sub-products: smart exhibition hall, smart outreach, smart workshop and smart check.
Smart exhibition hall: Focusing on the improvement of store capabilities and customer experience, it can realize functions such as electronic business cards, face reception, multi-professional interaction, digital tools, voice checking, etc., changing the status quo of data vacuum in the reception process and realizing real digital exhibition hall reception.
2.Smart Outreach: For different exhibition scenarios, we use efficient tools, exhibits and data statistics to quantify brand activities and realize direct connection between brands and consumers.
3.Smart workshop: In the field of after-sales service, through the real-time and visualization of workshop operations, accurate reception of customers, and fine management processes, users can make one-click appointments for after-sales service through mobile phones + network connected car machines + store-end kanban, and support payment push, digital pick-up, intelligent release and other functions, which greatly improves the after-sales level of franchised stores and the customer experience of customers.
4.Smart check: Support remote inspection of franchised stores with multiple business departments and multiple scenarios (open inspection, hidden inspection, remote store inspection, and store self-inspection). Help car companies unify the verification tools and data of multi-business parts, third-party companies and dealers, realize the digital management of the verification process, and reduce labor costs and travel costs.
Lianyou smart store helps a well-known new energy vehicle company to efficiently check thousands of stores
A well-known new energy vehicle company urgently needs an automotive digital and intelligent marketing system software that can be deployed on the cloud platform of the car company due to the diversified needs of different business divisions for the verification and publicity of its 1000+ stores, docking its operation tools, supporting subsequent system expansion, and requiring the implementer to have 500+ successful cases of store verification in the automotive industry.
Lianyou Technology has been deeply involved in automobile marketing for more than 20 years, and has successfully deployed smart store products for the car company, which not only supports the initiation, execution, publicity and appeal of multi-department and multi-role verification tasks, but also provides advanced functions such as remote store screen live broadcast, playback, abnormal content marking, gimbal control, cruise trajectory, statistical reports, and mobile phone checks. In addition, the system also includes operation and maintenance support functions such as offline reminders, ** records and abnormal alarms to ensure the continuity and stability of store operations.
In terms of hardware selection, according to the actual situation of different stores of the car company, it provides an adapted hardware equipment solution, which is not only easy to install and debug, but also can be seamlessly connected with the software system to achieve efficient data transmission and processing. In terms of implementation services, Lianyou Technology has a strong nationwide deployment capability, providing one-stop services such as door-to-door research, point design, hardware installation and equipment commissioning for the company's software and hardware implementation services in 4S stores, supermarkets and pop-up stores across the country.
Benefit Analysis] Evidence-based management: Realize the unified digital verification tool of multiple business departments, 4S stores, and supermarkets, and leave traces of the business process online; Shortened review cycle: Improve the efficiency of the review and shorten the review cycle from monthly to weekly; Cost reduction: Greatly reduce the cost of verification and travel, and the company is estimated to save tens of millions of yuan a year. Lianyou Technology's "smart store" service team covers 100% of the country's provinces and 93 cities, providing 7*24 hours of unified acceptance services, the fastest on-site response of 4 hours, and the fastest one week to complete high-quality implementation and delivery. At present, Lianyou Technology has customized smart store products and services for 13 automobile brands such as Dongfeng Nissan, Volvo, and VOYAH, with a total of more than 5,000 offline outlets, and has achieved remarkable results. With the advent of the era of digital intelligence of automobiles, Lianyou Smart Stores help car companies better cope with market challenges, achieve dual upgrades in sales and service, and bring consumers a better and more convenient car buying experience.