With the arrival of the new year, many institutions have also begun to release last year's year-end summaries, such as the recent release of a number of institutions in China's mobile phone market survey report in 2023. According to a survey by IDC, China's smartphone market shipped about 27.1 billion units, down 50%, but OPPO is at 16With a market share of 7%, it ranks among the top three in China's mobile phone market in 2023, which is quite surprising.
Source: IDC).
At the same time, another well-known research agency, Canalys, also announced a ranking of domestic mobile phone market shipments in 2023, and OPPO's performance is still outstanding, with annual shipments reaching 43.9 million units, accounting for 16% of the market share, directly ranking among the top three in the domestic market. It is not difficult to see from these lists that OPPO was able to achieve stable growth in shipments under the poor environment last year, and continued to stand in the top three in China, and its strength can be described as quite outstanding.
Source: Canalys).
And to achieve such results, the OPPO folding screen undoubtedly played a vital role. It is understood that after the launch of the OPPO Find N3 series folding flagship last year, OPPO's market sales ushered in a new growth, of which Find N3 helped OPPO hit a new high in market share of more than 800 US dollars; With its lightweight and fashionable appearance and innovative external screen interaction, Find N3 Flip has pushed OPPO to the top of the domestic vertical folding screen market share.
OPPO small folding accounts for the first place in China).
Driven by the folding screen, OPPO's other products have also increased sales to a certain extent, such as RENO series, OPPO K A series and other products, which are also important factors that promote OPPO to rank among the top three in China. It is worth mentioning that with the advent of the new year, not long ago, OPPO also launched the first AI mobile phone Find X7 series, which is equipped with a large model trained by OPPO andesgpt, known as "the industry's first end-side 7 billion parameter model mobile phone", I believe that driven by the machine, OPPO's market share in the new year is expected to achieve a new breakthrough.
The OPPO Find X7 series has a built-in AI model).
To sum up,OPPO can rank among the top three in China's mobile phone market in 2023,In addition to the strong help of the folding screen,It also benefits from the promotion of many popular products,Now OPPO is aiming at the AI large model track,Launched the OPPO Find X7 series flagship,Driven by the joint force of product + technology,We have reason to believe that in the new yearOPPO will be able to bring more excellent products and services to the majority of users,Let's wait and see!