On January 31, the live broadcast room of "Walking with Hui" finally waited for the superstar Andy Lau, which drove the online popularity to soar.
According to Gray Dolphin data, half an hour after Andy Lau entered the live broadcast room, the number of ** people in the "Walking with Hui" live broadcast room peaked at 1.6 million, ranking first on the popularity list of the Douyin live broadcast room.
Andy Lau's trip is mainly for the platform of the new movie "Mr. Red Carpet". It is reported that "Mr. Red Carpet" is based on the film and television industry, and the universal proposition of "human communication" is set for the first day of the Lunar New Year, which is quite interesting in the Spring Festival films.
With Dong Yonghui's help and the blessing of platform traffic, the film may be expected to be a big hit.
Judging from the movie vouchers on the shopping cart in the "Walking with Hui" live broadcast room, in less than 15 minutes, the 300,000 film vouchers of "Mr. Red Carpet" were swept away, and the first ones were sold out in a few seconds. As of the end of the live broadcast, all 600,000 vouchers for "Mr. Red Carpet" have been sold.
In fact, on January 31, the pre-sale of new films for the 2024 Spring Festival file officially opened, which means that the Spring Festival film announcement war has also entered the "sprint" stage. "Mr. Red Carpet" has obviously tasted the sweetness.
As of 14 o'clock on February 1, 9 films have been finalized for this year's Spring Festival, of which 8 will be released on the first day of the Lunar New Year. According to the data of the Maoyan list, the number of people who want to watch "Mr. Red Carpet" has reached 1550,000 people, the total pre-sale box office exceeded 6 million, and the list was fourth, but there was still a large distance from the top three.
Judging from the pre-sale situation, "Hot and Hot", "Flying Life 2" and "Article 20" temporarily rank among the top three in the Spring Festival pre-sale box office list, with the pre-sale box office exceeding 20 million yuan.
As of press time, the total pre-sale box office of Spring Festival films exceeded 90 million yuan (including screenings), and the industry generally expects that the box office revenue of this year's Spring Festival stalls is expected to exceed 6 billion yuan, while the total box office revenue of the Spring Festival stalls in 2023 will be 60400 million yuan.
Everbright** uses the volume-price dismantling method and the film box office aggregation method to estimate the box office, and believes that the box office of the Spring Festival stalls in 2024 is expected to exceed 6 billion yuan. Guotai Junan also believes that since the actual screening time of the 2024 Spring Festival films is 8 days, 2 days more than in the past, under the optimistic and neutral **, the total box office is expected to hit a record high, and the relatively pessimistic ** will also be close to the previous high.
Overall,With the improvement of both supply and demand in the film and television industry, the box office of the Spring Festival stalls in 2024 has been given high hopes, and the results of the box office will also bring considerable income to the production company.
According to public information, the first producer of "Hot and Hot" is Xinli Media, a subsidiary of the listed company China Literature Group, and also participated in the distribution; The veteran film and television company Light Media (300251SZ) is the first producer and first issuer of Article 20; Alibaba Pictures participated in the production of "Hot and Hot", "Flying Life 2" and "Let's Shake the Sun Together", and is also the co-producer and distributor of "Bear Infested: Reversing Time and Space"; One of the producers of "Mr. Red Carpet" is Huanxi Media, a Hong Kong-listed company.
Among them, Ali Pictures (01060As a leader in the domestic entertainment industry, it also owns two ticketing platforms, Taopiaopiao and Damai, which directly benefit from the recovery of the offline industry. According to the interim report for the six months ended September 30, 2023, Alibaba Pictures has achieved a turnaround and achieved a profit attributable to shareholders of 46.4 billion yuan.
Huanxi Media (01003.)HK) is a fast-growing company focused on investing, producing and distributing films in the Chinese market. In the first half of 2023, Huanxi Media's net income and film investment income reached 13HK$9.3 billion, a significant increase of about 95 times year-on-year.
In terms of investment opportunities, Guotai Junan said that among the currently finalized films, in addition to the animated film "Bear Infested: Reversing Time and Space", which has differentiated competitive advantages, "Flying Life 2", "Hot and Hot", and "Article 20", which have a box office of 2 billion yuan before the screening, are all on the same starting line, and the main distributors are Maoyan Entertainment, Taopiaopiao, and Guangguang Media.
The agency recommends two main linesFirst, the target of the film released during the Spring Festival occupies a higher investment share. The second is ticketing platforms and cinema chains, such companies have benefited from the increase in the total box office of the Spring Festival stalls, and have also participated in the production and distribution of top films.
Author: Hong Xiaodou.