In 2018, a crowdfunding campaign on Shuidi Chip attracted national attention. Guo Jiafu, a well-known wealthy man in Chongqing, is suffering from liver cancer and needs to pay expensive medical bills.
Guo Jiafu relied on"Wash your feet"Entrepreneur, bold personality, righteous and squandering money, once spent 60 million to buy a house for employees. The first half of his life went from nothing to rich, full of inspiration and emotion, and is a story worth reading.
Once, Guo Jiafu lived in a simple peasant family, and his family was not wealthy. In order to improve their lives, his father took them to the coastal areas to work hard. This fateful life journey will change Kwok's destiny and set him on a path full of challenges and opportunities.
As the spring breeze of reform and opening up spread to the land of China, residents in coastal areas took the lead in enjoying the dividends of economic development. While the compatriots in the interior are still struggling for food and clothing, the compatriots in the coastal areas have already achieved basic livelihood guarantees.
After worry-free material life, they began to pursue a healthier and more comfortable quality of life, enjoying and paying attention to health preservation. As a result, a group of discerning people have captured this market demand and have opened massage and foot bath shops in coastal areas to serve local residents.
These shops have been well received by residents of coastal areas, and in a short period of time, the streets and alleys are filled with all kinds of foot massage parlors.
These shops provide a wealth of employment opportunities for migrant workers like Kwok and his son. These foot massage parlors often offer free room and board and are well paid.
In order to make a living, Guo Jiafu and his son also began to work in these foot massage shops. Here, they begin to learn the techniques of foot massage, learning as they work, and gradually become proficient in their techniques.
In the process, they also make some money. What's more, they found a business opportunity in it, it turns out that foot massage is so profitable! Although the foot massage parlors in the coastal areas have begun to saturate and the competition is fierce, the mainland foot massage market is still blank at this time.
This is a time of great opportunity! After careful consideration, Guo Jiafu and his brothers decided not to work for others anymore, but to forge their own path. They learned that in many places, there was no such foot massage service and saw a business opportunity.
Although it is very hard to work in other foot massage parlors, they can only get a meager salary and cannot obtain stable material security. Now that they have mastered the technique of foot massage, they have decided to start their own business.
Kwok and his brothers saw the huge potential behind foot massage, and they believed that this was an era of "foot massage turning into gold".
The Guo Jiafu brothers decided to bring their savings back to Chongqing from their years of work and open their own foot massage shop. They took immediate action and returned to their hometown Chongqing with tens of thousands of yuan in savings, and chose a small store of less than 60 square meters in Maoxiangou in Jiulongpo District, and turned it into a foot massage shop after some decoration and arrangement.
In June 1998, the "Fu Qiao" foot massage parlor was officially opened, but due to the small size of the store, it could only accommodate four beds. However, with their exquisite craftsmanship and high-quality service attitude, the Kwok Jiafu brothers quickly won the praise of many customers.
In a short period of time,"Fuqiao"It attracted a large number of repeat customers, and the income of the Guo Jiafu brothers continued to grow. At that time, they could earn hundreds of dollars a day, which was enough to prove that their business was thriving. "
Fuqiao"The foot massage parlor is doing a booming business, and the Kwok family Fu brothers are all honest and responsible people, and they only win the love of customers through superb service. They never chase huge profits, and they never play false.
Although with the improvement of the economic level and the improvement of people's living standards in the mainland, foot massage parlors in Chongqing have sprung up like mushrooms after a rain, the Kwok Jiafu brothers still insist on innovation, customer-centric, and wholeheartedly provide customers with satisfactory services, creating massage methods that are deeply loved by customers.
They hired healthcare experts as technical advisors and incorporated TCM massage techniques to create a unique Guo family massage method. As a result, the Kwok family fu brothers have made a name for themselves in many foot massage parlors, and their business is thriving.
A year later, they opened their own branch, and since then they have grown into a number of franchises. Today, the Guo Jiafu brothers already have a huge industry. However, the differences between them gradually increased, which eventually led Guo Jiafu to leave the "rich qiao" and start his own entrepreneurial path, which led to a series of stories.
So, what exactly happened at that time? Guo Jiafu wants to seize the opportunity of the "Fuqiao" foot bath shop to gradually get on the right track, expand rapidly, and seize the market. To this end, he hopes that "Fuqiao" can open more franchise stores.
However, his sister-in-law, Hu Zhirong, is a pragmatic person who believes that the priority now is to run her shop well and move forward steadily.
The differences between Guo Jiafu and Hu Zhirong became bigger and bigger, and finally Guo Jiafu decided to fly solo and work hard according to his own philosophy. So, in 2004, Guo Jiafu founded his own foot massage company - "Jiafu Fuqiao".
In the following years, Guo Jiafu's "Jiafu Fuqiao" expanded rapidly like a storm, and soon opened a large number of franchise stores across the country. Not only that, but he also entered the high-end market, opening various luxury stores to provide exclusive services to distinguished customers.
To this end, Kwok Jiafu has opened his own branches in major developed cities, and even opened stores in Singapore. Guo Jiafu thus won the reputation of "the king of foot washing".
His status in the entire foot massage industry is unparalleled, and he is known as "Xingzun". This was Guo Jiafu's most glorious period, and he reaped power, wealth, and glory.
Despite the surge in the number of franchised stores, Guo Jiafu still sticks to his original intention and maintains a rigorous and focused approach to the industry. Whenever a new store is opened, he will personally send a core staff to guide and ensure that every detail is fully taken care of, and strive to provide customers with the best quality service.
Before leaving the company, Guo Jiafu also established a talent training base, which provided a large number of rural labor forces with opportunities to learn and work, helping them achieve financial freedom.
After graduation, the trainees of the base can choose to start their own business or sign an employment agreement with "Fuqiao", which not only provides the company with continuous talents, but also solves the problem of employment for many people.
Guo Jiafu's success has led more people to success, provided opportunities and development for countless poor rural people, and made them see hope. He is known as the "King of Foot Washing" and is known as a "Grassroots Hero" in China's foot bath industry.
However, what is more striking than his career is his bold and righteous character. Guo Jiafu is actively engaged in public welfare undertakings, and as long as he has the ability, he will definitely carry out poverty alleviation activities in mountainous areas and sponsor poor children to complete their studies.
Guo Jiafu showed his sense of responsibility and responsibility with practical actions. He not only went to nursing homes to comfort the lonely and widowed elderly, but also donated money for leukemia patients. In 2008, he was awarded the "May Fourth Medal of Chinese Youth" by the Communist Youth League and the All-China Youth Federation for these outstanding acts.
In addition, Guo Jiafu's care for employees is also meticulous. He once generously spent more than 60 million yuan to buy houses for the company's core employees. Moreover, he was very generous in purchasing a Porsche Cayenne for the company's core leaders, one per person, which was worth a lot of money.
This undoubtedly reflects Guo Jiafu's generosity and generosity.
Kwok is highly respected and adored by his employees, and many of his employees affectionately call him "Fourth Brother" and follow him loyally. However, such success did not make him complacent, and he was full of confidence in his company.
His boldness and trust in others led him to sign his name without thinking when he signed a contract. However, such a character has laid the foundation for him.
In 2007, Guo Jiafu, at the instigation and instigation of one of his managers, moved the idea of going public. In order to speed up the time to market, he geared up and prepared to expand again.
However, this trust and enthusiasm of his was exploited, which eventually led him to the abyss.
In the luxury hotel project in which the advertising king Jiang Nanchun invested more than 20 million yuan, Guo Jiafu did not hesitate to give everything he had. Despite the challenges of the global economic crisis, he is still confident about the future and plans to open a number of "diamond shops" to provide high-end services, and he is looking forward to turning around.
However, it backfired, and his "diamond shop" suffered a major blow in its early opening, and after a few months it was almost in the red. Guo Jiafu had to invest a lot of money to save these shops.
Kwok's hotel is in dire need of cash flow due to continued high expenses, but the economic crisis has made it difficult to obtain loans. What made him even more uneasy was that the once 20 million investment was quietly turned into a loan.
The once glorious "rich and powerful" finally went to the abyss of bankruptcy. After going bankrupt, Guo Jiafu was in trouble, and it was not until 2018 that he chose to post a request for help on Shuidi Chip, and people re-acquainted themselves with the former "foot washing king".
Guo Jiafu rarely appeared after going bankrupt, and people only had endless feelings about what happened to him. However, he is still in the advanced stage of liver cancer, and the cost is as high as one million, which he cannot afford.
His wife can only start a crowdfunding, hoping to get everyone's help. Guo Jiafu was once used by well-intentioned people, coupled with his uninhibited personality, which led to serious losses for the company.
He wanted to take out a loan from a bank, but the economic crisis combined with the outstanding arrears prevented him from getting a loan.
If Guo Jiafu is willing to give up the luxury hotel project and concentrate on running his remaining stores, perhaps he still has a chance to survive. However, Kwok is convinced that he must stay the course, and he has promised the public to build a luxury hotel, and he must deliver on that promise.
What's more, he believes that as long as the hotel is built, he will be able to make money again and pay off all his debts. In order to raise funds, Guo Jiafu can be said to have tried his best.
In 2009, in order to encourage the development of small and medium-sized enterprises, the state allowed and encouraged the legalization of private lending.
In a desperate situation, Guo Jiafu chose to step into the abyss of private lending. However, the interest rate of microfinance companies is as high as 30%, which is higher than the net profit of 15% in the foot bath industry.
In desperation, he could only borrow frantically to pay off his debts, and eventually fell into an endless loop. His large hotel was also mortgaged, and the debt was as high as 4700 million, in order to repay the debt, he had to mortgage all his stores, and finally disappeared from public view.
Guo Jiafu insisted on that stubbornness in his heart, although his brothers appeared to be more stable in business, and his career was in trouble. Out of pride, he was reluctant to confide in his brothers about his predicament, and even when his brother took the initiative to ask, he only vaguely insisted that he was all right.
However, as long as the family supports each other, any difficulties can be overcome together. Guo Jiafu eventually went bankrupt because of his personality, but it was also because of his personality that his life ushered in a change.
When Guo Jiafu faced difficulties, his former partners and the people he helped selflessly reached out to help, and practiced his sincerity and kindness with actions. The joint efforts of everyone allowed Guo Jiafu to accept **, and his physical condition gradually improved.
Now, Guo Jiafu and his brothers are once again working hand in hand in order to regain their strength"Fuqiao"and move towards a common goal.
Guo Jiafu has experienced a painful lesson, and I believe that he will take this as a warning and be more cautious and rational on the road ahead. We hope that he will not forget his original intention, continue to maintain that sincerity, and move forward bravely.
From starting from scratch to starting his own field, he has always relied on his passion and bravery. He is full of sincere feelings for others, treats employees well, and is enthusiastic about public welfare.
He suffered a lot because of his bold personality, lack of reason and prudence, and the former "business empire" no longer existed. However, his sincerity and kindness allowed him to receive more kind assistance in the face of illness.
Now, Guo Jiafu has made a comeback, and I hope he can create brilliance again!