In 2014, the imitation stone paint market is a large number of paint rivers and lakes, no matter how small the sect is, as long as you find a treasure land, work together and ask hand in hand, you can break into a famous place.
Today, ten years later, China's imitation stone paint market faded away the casual and free and easy atmosphere of the rivers and lakes, entered the Spring and Autumn Period and the Warring States Period, the disputes continued, the heroes competed, only the general who waved thousands of troops and horses could "play the drums of war, take the dragon city, and fight for the hegemon".
Looking back at the several confrontations in 2023, if you want to talk about who is the winning general, then there must be a place in the hero book of imitation stone paint.
Recently, on the list of "Top 30 Chinese Retail Stone-like Coatings in 2024" newly released by "Painting New Vision", Tongyi ranked in the first echelon with a market share of 3% and 5%, and won the first place in the world.
Focusing on the upward strategy and quality delivery strategy, Tongyi will continue to strengthen product promotion and leading coating process promotion and training in 2023, carry out thousands of special promotion meetings throughout the year, and complete tens of thousands of coating process training.
The name is not in vain, and the scholar is not in vain. Why was Tongyi able to lead the army and achieve great achievements?
Tongyi imitation stone paint townwe
The secret lies in Tongyi's six upward strategies: brand upward, R&D upward, product upward, design upward, service upward, and process upward, in 2023, Tongyi will lead the industry upwards in an all-round way and build a better home together.
no.1
The marketing iron army takes the lead in controlling the situation
At the beginning of February 2023, Eternal Group successfully held the "Leap 2023 Together, Go Up" mobilization meeting, closely focusing on the theme of marketing practice, in-depth analysis of how to quickly achieve marketing goals and master core marketing skills, and create a learning marketing iron army of "fighting tough battles and winning battles".
Subsequently, this marketing army of more than 200 people went to various places to fight in all directions, and started the 2023 Tongyi investment promotion battle.
In March, the 2023 Annual Meeting of Dealers of Changxing Group was successfully held in Xiamen, and the annual meeting of the largest channel dealers in the industry was held, with more than 2,000 dealers participating, and the Group officially released its upward strategy.
In the first half of the year, Tongyi has joined more than 500 dealers, more than 100 experience centers across the country have opened one after another, and a number of investment promotion signing booms continue to heat up, which is unstoppable.
In the second half of the year, the "President Class of Changxing Group's Channel Leader Training Program" and "New Dealer Training" were held one after another, and 30 special training sessions for dealers were held across the country to forge the hard-core combat effectiveness of the market.
In 2023, Tongyi will build a total of 1,300 stores, complete 100 series of dealer study tours, guide channels to carry out "growth + empowerment" cross-regional study tours, and hold nearly 200 series of dealer symposiums to empower channel operations and increase efficiency, and jointly practice the service upward strategy.
For a long time, with the goal of becoming an "industrial channel leader", Tongyi has continued to build and improve the development platform system, help the channel to quickly improve quality and efficiency, and cooperate with the channel to achieve business advancement, which has also become a booster for Tongyi to climb to the top of the industry.
no.2
Build a dream village and draw a blueprint together
With the systematic advantages of industry-leading design and villa appearance customization, in 2023, Tongyi Stone Paint Army will join hands with the Architectural Coating Branch of China Building Decoration and Decoration Materials Association to initiate the first rural architectural design competition in China - "Stone Paint Army Cup National Rural Architectural Design Competition".
From the registration of the competition to the preliminary review of the expert review meeting, a total of 40+ schools and enterprises participated in the competition, and received more than 500 entries, condensing the power of innovative design and lighting up the beauty of the countryside.
In October, the competition entered the final online voting session, with more than 2 million votes on the whole network, becoming a phenomenal event that attracted national attention.
Of course, this is not only a design competition, but also a platform for school-enterprise communication and cultural dissemination.
During the period, Shiqi Army launched school-enterprise design exchanges, and teachers and students from major colleges and universities visited Shiqi Army Exterior Wall Landscape Design Research Institute and Business School and other training bases to further deepen the deep integration of design and products, and enhance design innovation capabilities.
All the outstanding entries integrate rural architectural culture, skillfully use green building decoration materials, and contribute sustainable development to the beautiful countryside.
In addition, in order to practice the strategy of "design upward", the design platform of Shiqi Army has been upgraded and optimized to achieve both quality and efficiency, and as of November, the design order has exceeded 20,000 orders, and the drawing has been launched within 8 hours, and the order has been promoted with accuracy and efficiency.
Shiqi Army released "One Case, One Volume", breaking the boundaries of building appearance decoration, integrating villas and surrounding facilities for integrated planning and design, and providing owners with one-stop overall appearance customization and renovation services to help dealers seize high-end projects.
This year, the stone paint army not only contributed a large number of design talents to the construction of beautiful villages, but also did not forget to play the teaching function of the stone paint army, for the industry to deliver high-quality coating talents, the country's eight stone paint army schools have carried out more than 150 process training, training stone paint army (painters) more than 13,000 people.
As one of the brands of Changxing Group, whether it is the provision of high-end exterior wall customization solutions or the cultivation of excellent painting talents, Stone Paint Army provides a strong reserve force for Tongyi to seize market share in the front line.
no.3
Dig into the micro innovation to open the way
The power of science and technology is the source of life of an enterprise, and the power of innovation is the driving force for the development of an enterprise, and the two complement each other and are indispensable.
In 2023, Eternal Group will reach a strategic cooperation with the Haixi Research Institute of the Chinese Academy of Sciences to jointly promote product research and development and technological innovation, laying the cornerstone for Tongyi to improve its technical reserves and scientific research strength.
Together with China Building Standard Design and Research Institute, Tongyi compiled the industry's first special atlas of "Building Product Selection Technology" and officially released it in Boao, Hainan, which greatly promoted the promotion and application of imitation stone coating products and the industrialization process of product engineering construction.
In terms of product innovation, Tongyi has an insight into market demand and has launched a series of flint stone products with ultra-high, cost-effective, durable weathering, light weight and safety, etc., which have triggered a rush to buy and make every home a beautiful home.
In order to practice "double carbon" and move forward with "green", Tongyi also innovates and develops new thermal insulation coatings, leading the transformation of exterior wall insulation and decoration materials, and building a green line of defense for the development of the industry and urban construction.
As the pioneer and pioneer of China's stone-like coatings, every step taken by Tongyi in technology research and development and product innovation has the important significance of leading the industry trend.
Maintaining the upward development tone, Tongyi will focus on channel demand, product innovation, quality delivery, efficient customization, and rapid development, and comprehensively promote the product upward strategy to practice the brand mission.
no.4
Product promotion matrix Hundreds of rivers return to the sea
In 2023, Tongyi will build a three-dimensional "product promotion matrix" with "online + offline", and its brand awareness and influence will reach a new high.
Aiming at the regional market offline, nearly 2,000 stores and 2,000 regional advertisements were advertised in the market throughout the year, and 5,000 boutique model houses were built.
In September, Tongyi 1500 square meters of stone paint army decoration company store type world premiere, the opening day signed a customized contract amount of more than 3 million, marking the expansion and deepening of the stone paint army brand in the Jiangxi market, but also represents the rise and development of high-end villa appearance in the industry.
Collecting channel traffic online, Tongyi launched the Douyin live broadcast activity of Wanlixing, empowering regional dealers, and cooperating with dealers to carry out new products of high-quality model houses and regional promotion of leading technology.
As of the beginning of December, Tongyi Douyin has traveled all over Jiangxi, Zhejiang, Anhui, Hubei and other places, and has completed a total of 125 live broadcasts, with a total of nearly 2 million people.
Next, Tongyi Wanli will go to the south of Caiyun - Yunnan and other provinces and regions across the country to show you more quality model houses, which is worth looking forward to.
Relying on a solid brand foundation and innovative strength, at the end of 2023, Tongyi won the "2023 Potential Brand of the Year of a Great Power Brand" award, which is both a commendation and a responsibility.
Since 2021, when "Painting New Horizons" first released the list of "China's Top 30 Retail Stone-Friendly Coatings", Tongyi has always been at the forefront, and has developed steadily in the past few years, constantly consolidating its dominant position.
Now, the overall situation of imitation stone coating has been determined, leaping over the dragon gate of the art, the status of the paint big brother has been further consolidated, in 2024, will be the mighty east wind, into the 100 billion blue ocean.