Marketing is an interdisciplinary discipline that studies how to meet consumer needs and achieve organizational goals. It mainly focuses on how to effectively bring products or services to the market through market research, product positioning, strategy and other means, and establish a long-term mutually beneficial relationship with consumers.
The postgraduate examination directions of marketing majors include business administration, business management, law (non-law) and administrative management. The recommendation of institutions includes 40 universities such as Wuhan University and Zhongnan University of Economics and Law.
1.Business Administration
As the direction of postgraduate examination, business administration mainly studies the basic management theories, functions and management methods of enterprises. This includes the strategic management, operation management, human resource management, financial management and other aspects of the enterprise. Through the study of this track, students will master the core knowledge and skills of business operations, and prepare them for future management work.
Business administration graduates have a wide range of options in the job market and can work in a variety of fields such as business management, marketing, human resource management, financial management, etc. In a business, they can become department managers, project managers, management consultants, etc., providing support and guidance for the operation and development of the business.
2.Business management
As the direction of postgraduate examination, business management focuses on cultivating students' leadership and management skills. This includes the study of strategic management, organizational behavior, leadership theory, communication skills, etc. Students will learn how to develop corporate strategy, motivate employees, manage teams, and handle a variety of relationships within and outside an organization.
Graduates majoring in business management can work in middle and senior management of enterprises, such as department managers, project managers, human resources managers, etc. They can use the management knowledge and skills they have learned to provide strategic planning and organizational support for the operation and development of the business.
3.Law (non-legal).
Law (Non-Legal) is a postgraduate orientation for students with a non-undergraduate background. This program focuses on the basic theories, legal systems and practices of law, as well as laws and regulations related to marketing. Students will learn how to apply legal knowledge to solve legal problems in marketing and provide protection for the legitimate operation of businesses.
Graduates of law (non-law) can work in a variety of fields such as enterprises, ** institutions, law firms, etc. They can serve as corporate legal counsel, legal counsel, lawyer and other positions to provide legal advice and legal services for enterprises and protect the legitimate rights and interests of enterprises.
4.Administration
If youI don't want to take the math test, administration is a good option. Administration focuses on the theories, policies and practices of management in institutions and the public sector. Students will learn the basic theories of public administration, the formulation and implementation of public policies, human resource management in the public sector, financial management, etc. This program focuses on cultivating students' organizational and coordination skills and policy analysis skills.
Graduates of the Executive Management program can work in a variety of fields such as ** institutions, public utilities, non-profit organizations, etc. They can work as civil servants, administrators, policy analysts, and more, providing management support and policy advice to ** institutions and the public sector. At the same time, they can also use the knowledge and skills they have learned to work in the administrative department of the enterprise to provide administrative support for the operation and development of the enterprise.
Alumni Association 2023 Chinese UniversityMajor in MarketingRanking (Research-based
Alumni Association 2023 Chinese UniversityMajor in MarketingRanking (Application-oriented
Marketing is not just about selling products or services, but it is also a social activity that satisfies human needs and desires through the process of exchange. In this process, marketers need to create value together with customers, partners, and society as a whole to achieve a win-win or win-win situation.