With the mass delivery of Lotus Eletre models, the world-renowned sports car brand has once again attracted the attention of consumers with a pure electric supercar SUV model, so will the Lotus brand lose its previous characteristics due to the full shift to a pure electric platform, Ms. Mao Jingbo, President of Lotus China, obviously has her own opinion.
Auto Wall Street: What does the Lotus Eletre mean to the Lotus brand?
Mao Jingbo: I think the Eletre car answers a question: in the era of electrification, is Lotus still the same Lotus? Our founder, Colin Chapman, once said, "Everything we do is to return to pure driving pleasure." In the era of fuel vehicles, Lotus's "champion three-piece set", aerodynamics, lightweight, and chassis tuning have been fully recognized by the industry. In the era of electric vehicles, Lotus has also brought the "champion trio" into full play. After Mr. Feng proposed the Vision80 strategy, Lotus spent five years to build the eletre, which is the best example.
In terms of aerodynamics, the eletre adopts a pore design, 7 sets of RACE-AERO air ducts, and the drag coefficient of the whole vehicle is only 026。In the chassis tuning, we through the empowerment of science and technology, the best advantages to the extreme, eletre's 6D intelligent chassis can be like an intelligent brain, can achieve the chassis longitudinal, side, vertical, roll, pitch, yaw 6 dimensions of system fusion control, precise linkage control of multiple components of the intervention state, push up the controllable system limit, these technologies help eletre to break the Zhejiang race SUV and mass production electric vehicle lap record, but also verified that "fast corners, is really fast". So, when it comes to extreme driving, you can always trust Lotus.
In addition to the characteristics of "extreme control", we also have many "firsts" in the industry.
1. The only and best", which sets the value standard of million-level pure electric luxury models. Eletre is the first batch of mass-produced models equipped with out-of-the-line mirrors in China; We have joined hands with KEF, a British treasure-level audio brand, and Dolby Laboratories to create a "6D super-sensing sound field" with "fluidity, energy, presence, high precision, full envelopment, and zero difference"; Eletre is also equipped with 34 perception hardware, including the industry's largest number of 4 lidars, to create a five-fold field of vision defense line with full coverage, zero dead angles, and no blind spots; Using dual NVIDIA Drive Orin chips, the computing power can reach 508 TOPS; We launched the world's first "Flash Charging Robot", which takes only 20 minutes to charge a vehicle from 10% to 80%.
So I think the Eletre is a car that tells everyone that in the era of electrification, Lotus is still the best sports car brand, nothing has changed.
Auto Wall Street: Lotus wants to become the "No. 1 brand of million-level pure electric luxury", which means that Lotus will only develop electric vehicles in the future? Will there be further research and development for fuel vehicles?
Mao Jingbo: Our current product planning is very clear, that is, the "3+3" product planning. The first "3" is the 3 sports cars, and the sports car is the DNA of the Lotus brand itself. The first sports car is the Evija, limited to 130 units, and it is Lotus's 130th product and our first electric car. The second sports car is the only fuel car under the vision80 strategy, and it is also the protagonist of this auto show, EMIRA. It follows the design philosophy of Evija and is able to harness the wind and make it more downward. Emira is actually a little evija. Compared to the previous Lotus supercar, the EMIRA is more comfortable. The third is an upcoming electric sports car.
In addition, we have three lifestyle cars, the first is the Eletre, and the second is our upcoming coupe GT, which will make its global debut in early September. We're going to take a different path, and now the global team is in full swing to prepare. Thirdly, we are going to make a "new species", it is a model that is not defined.