Publicity is one of the elements that determine a movie's box office.
With the development of the times, the role of propaganda has become greater and more obvious.
Take "Hot and Hot", which is currently being released in theaters, for example, it can get a box office of more than 3 billion.
Propaganda accounts for at least 50%!
Friends who have watched Jia Ling's new film know it.
In terms of the plot of the movie and the acting skills of the actors, "Heat Wave" is not a superior work.
The content does not stand up to scrutiny, and the funny scenes are even a little vulgar.
The reason why this movie got high pre-sales and high scheduling.
relied on "Jia Ling lost 100 pounds".
As the saying goes, scarcity is expensive, when you see a star in the entertainment industry lose 100 pounds in a year, you can't help but give a thumbs up for her perseverance, and you can't help but praise her self-discipline!
Therefore, self-discipline has become the biggest "selling point" of Jia Ling's new film
But "Jia Ling lost 100 pounds" plus "remake foreign movies", should she get billions of box office?
I'm afraid this is a big question mark!
The most important thing in film and television dramas is the script.
The script is the foundation of a play and is the core element.
A good movie must be built on the premise of "excellent script".
From this point of view, "Hot and Hot" is very different!
As far as the whole movie is concerned, she has no memorable moments.
You can't even remember the names of the characters portrayed by the actors in the play.
As the release date of the movie increases, fans return from sensuality to rationality.
When they saw the "shoddy" of "Hot and Hot", the single-day box office of this film fell off a cliff**! At present, it has been surpassed by the "Article 20" of "excellent quality", and the gap is gradually increasing!
About Jia Ling's team's crazy marketing of "losing 100 pounds".
Recently, some bloggers have given a new interpretation!
The blogger stated:
Jia Ling lost 100 pounds, that was her job, and the role in the movie required her to do this.
An actor's vocation is acting, for so many years, there have been many people who have gained weight or ** for the role, not only Jia Ling, if you use ** as a gimmick to lure the audience into the cinema, it is a moral kidnapping!
At the same time, the blogger also issued such an opinion:
Don't talk about 3 billion, in real life, if you give 500,000 to an ordinary person**100 pounds, there are a lot of people to do.
Indeed, Jia Ling's weight loss of 100 pounds is not worth bragging.
Because she did it to make money.
You can say she's dedicated, but you shouldn't stress her self-discipline.
In the words of the blogger:
Jia Ling was more than 200 pounds fat before, and her body was full of fat, how could she be self-disciplined?
Taking a step back, if Jia Ling**100 pounds is to change a way of life and a life.
Netizens can't praise it too much.
But if this matter has anything to do with money, the taste will change completely!
"Hot and Hot" won more than 3 billion box office.
relies on the schedule, on publicity, and on Jia Ling's box office appeal.
They have forgotten the most important thing, "film quality".
When they were frantically promoting that Jia Ling lost 100 pounds in order to shoot a movie, this matter had already gone astray!
As a result, there is a "strange scene" that the higher the box office of the movie, the more ruthless Jia Ling is complained about
After watching "Article 20", many people couldn't help but leave a sentence in the comment area, "It's much better than that ** film".
Therefore, Jia Ling is a marketing master and knows what to do to make a "bad movie" get a high box office.
But her behavior invisibly hurt the development of domestic films.
I only hope that in the future, she can put more effort into the script and acting skills.
Less gimmicky, more sincere!
**10,000 Fans Incentive Plan