The Spring Festival of 2024 is a special year, because many provinces in China have banned fireworks for several years, but in 2024, they will suddenly be released.
This sudden release of the news made some Internet celebrities with traffic seize the opportunity and spend huge sums of money to buy some fireworks that are not usually common. The traffic of fireworks is really large, and many of them are more than one million likes.
Driven by Internet celebrities, many people want to buy fireworks and set them off, and it would be great if they could also get millions of likes.
As more and more fireworks ** spread on the Internet, coupled with the release of fireworks and firecrackers sales qualifications in various places. Some people with a keen sense of smell think that the fireworks business during the Spring Festival in 2024 must be good, and maybe they can earn hundreds of thousands of yuan just for the Spring Festival.
The ideal is very plump, and the reality is skinny. This year's fireworks business is not as good as they thought, but it may have become a problem for them. Because after the relevant departments liberalized the sales qualifications, the road is full of designated sales points for fireworks and firecrackers.
According to the "Elephant News" report, during the Spring Festival, there were seven or eight fireworks sales points on some streets in Zhengzhou, so many firecrackers, the result is that no one can make money. Some merchants said that they bought the first batch of 50,000 goods, thinking that they would open it up this year, and they bought more than 50,000 goods, and the overall purchase was more than 100,000, but they have not yet returned to their original costs. More merchants pessimistically said that 99% of merchants lose money, because there are 6 or 7 sales points at an intersection, who do you sell your guns to? Some merchants also said that the current sales have not yet met expectations, and this year's expectation is to return to the cost, and it is a bit difficult to make money.
Why is there such a big difference between the ideal and the reality? Most people think that firecrackers are a good business this year. How did the result become a businessman's capital preservation battle?
There are two main reasons for this:
Clause. 1. Too many points of sale. No matter how profitable the business is, as long as there are more people selling, ** will naturally come down. If there is only one supermarket at the entrance of our community, and there is no second one within 5 kilometers, and we can't buy the daily necessities we need online, then the supermarket will definitely not be cheap, and it doesn't seem to have much to do with rent. However, when there are supermarkets everywhere at the entrance of the community, it is impossible for any supermarket to sell **, otherwise no consumer will consume.
In the same way, when there are seven or eight fireworks sales points at an intersection, they will not only steal customers from each other, but also make fireworks unsold. Let's take the Internet celebrity fireworks Gatling as an example, last year, some people bought ** for 50 yuan, and some were as high as 80 yuan. But this year, Gatling's retail ** has dropped sharply, and many places can buy one for only 35 yuan, and 100 yuan for 3. Even on a 50-year** basis, Gatling's retail price has fallen by as much as 30% this year.
In fact, after the fireworks and firecrackers are released, it is these manufacturers who make a lot of money, and they can sell a lot of fireworks and firecrackers through thousands of sales points across the country, and become the one who makes a lot of money.
Clause. Second, there are not many people who buy fireworks. Although there are many sales points for fireworks, if there are many people who buy fireworks and firecrackers, then most merchants still have the opportunity to make money. But just after the release, the people who bought fireworks seemed to disappear, and the customers of the store were only intermittent, and there was no rush to buy. Why is this so? One is that fireworks have been banned for a long time, and many children do not have the habit of setting off fireworks. Even if a lot of fireworks aren't dangerous, they're not interested. For those fireworks that will be **, they hide far away, for fear of being hurt. In fact, children are the main consumer of fireworks, and if their interest is not ignited, then sales are naturally not optimistic. The second is because people who like to set off fireworks have grown up, even if they want to put them very much, they will refrain from it, after all, the current fireworks and firecrackers are much higher than before, and it will cost hundreds of yuan to buy a little. If you want to set off the same fireworks as Internet celebrities, it may cost tens of thousands of yuan, which is not a consumption range that ordinary people can afford.
As people who like fireworks gradually enter middle age, the younger generation of children has not yet developed an interest in setting off fireworks, so the number of people who buy fireworks will be very limited.
In fact, through this year's fireworks business, we can also understand some truths: when everyone sees that there is an opportunity in a certain industry, then the industry may not have a chance, at least ordinary people are at the bottom of the industrial chain, and it is difficult to make money from it. When the stock price rises very high, many people give an explanation for this, which may be good performance, or it may be production efficiency improvement, business model innovation, etc. In short, when most people know the logic of this ***, it is basically the moment when the dealer distributes, if we rush in at this time, then there is a high probability that it will be cannon fodder.
This is the best of times, but also the worst of times, with disruptive innovation and new business models integrated, the whole world is your stage!
In the world of new business, there are no eliminated industries, only enterprises that have been subverted, and now all business competition will focus on "subversion and reconstruction".
A company or a boss is doomed to fail early if it lacks the ability to subvert and restructure.
Remember: without innovation, there can be no imagination; Without imagination, how can we be competitive; If you want to break through, you must subvert the original business model and reconstruct a new business model!