Product Positioning Search Cycle Stable Investment is a stable investment product that is launched at a fixed period. The creation and editing process is more streamlined and efficient, and through the intelligent delivery and optimization capabilities provided by the system during the delivery cycle, the system strategy optimizes the delivery effect, achieves the increase in running volume and the stability of costs, and helps advertisers achieve their search delivery goals.
Delivery strategy. Search Advertising Delivery Link: Traffic Trigger Traffic Reach Relevance Verification ECPM Bidding Cycle Stable Investment Strategy Upgrade Point:
Traffic triggering stage: Independently express the core words of the business + system strategy to open intelligent flow expansion, and the traffic exploration is more sufficient; Support the use of account premium words to increase the volume, increase the proportion of good word consumption, and leverage the back-end optimization of the account; Traffic Reach Stage: Targeting is streamlined, and it is recommended to appropriately open up targeting to reach more potential traffic;
Relevance check: The system intelligently optimizes the displayed content according to the user's search terms, and the relevance score is higher; ECPM Bidding Stage: The unique underlying bidding strategy and long-term data accumulation make the model estimate more accurate.
Advantages and Adaptation Scenario 1 Product Advantages.
Minimalist creation saves manpower: Streamlining creation and improving efficiency, saving about 43% of creation time;
7-day investment to stabilize costs: alleviate cost fluctuations through a long-term stable investment strategy, and improve cost control capabilities;
System optimization and increase of running volume: The system optimizes the entire set of delivery strategies, optimizes the running volume mode, extends the running volume life cycle and greatly improves the capacity.
2. Adapt to customer groups and scenarios.
Daily advertising scenarios: Considering the learning and use costs of various types of advertising products, if you want to choose a placement product to increase the running volume or stabilize the cost of sponsored ads, the periodic stable investment is the preferred product. Help customers reduce negative operations due to no optimization experience, and at the same time, the system selects the optimal delivery strategy and optimizes it in real time to achieve good delivery results; Lack of experience in holiday delivery or manpower optimization: After the use cycle is stable, there is no need to keep an eye on the market at all times, and the system is optimized in real time, saving time, worry and effort.