Dragon" element ** mobile sticker. Photo courtesy of the interviewee.
**January 12 (Zhongxin Financial Reporter Wu Tao) At the beginning of the new year, the popularity of Zodiac dragon-related products remained high, and the "dragon" element products were sold out on major e-commerce platforms, and consumers were enthusiastic. Whether it is a hard-to-find "dragon coin" or a bottle of "dragon mao" that is difficult to make an appointment, it is a true portrayal of the good start of consumption in the Year of the Dragon.
Although the zodiac economy will be hot every year, the dragon, as the most "mysterious" zodiac, is particularly "ferocious" in the consumption driven by the beginning of the year. "It sold out, far more than we imagined. Some merchants bluntly said that basically all goods, there is a "dragon" will be popular.
*+Wine leads the consumption boom.
In the consumption boom of the Year of the Dragon, alcohol and ** consumption are very eye-catching. In a consumer content community station, Moutai Year of the Dragon commemorative 53 degrees sauce-flavored liquor and Wuliangye Pu Five Dragons gift box strong aroma liquor are at the top of the list, and there are 6 ** products in the Year of the Dragon in the top 10 single products in sales.
According to ***, on the 7th, i Moutai APP announced the subscription results of 53% vol 500ml "Long Mao", with more than 8.5 million people participating in the subscription and nearly 20,000 people successfully subscribing. The reporter observed that on some e-commerce platforms, even if a deposit is required first, tens of thousands of people pay to grab "Longmao".
In addition to the Year of the Dragon Zodiac wine, there are also ** that are hotly sold.
At present, the willingness of the post-00s to consume has soared, and it has surpassed the post-gold buying fanatics, which prompts us to design more in line with the tastes of young people. The person in charge of the ** jewelry store said that they designed the gradient color "** Jelly Dragon Transfer Beads" and the cute dragon baby image "** Dragon Fruit Transfer Beads" for young people, which sold out immediately on the line, and has now become a new product with sales of millions of dollars.
There are also merchants who said that small gram weight ** products have become a new trend of young consumer groups to buy, both collectible and mobile phone decorations, so they expanded this segment of the channel, and launched two series of products of gold red envelopes and ** mobile phone stickers, and the monthly sales of the Year of the Dragon have just been launched is nearly one million yuan.
Guochao goods are selling well, and these "dragon" element products are also on fire.
In addition to ** and alcohol products, clothing and cultural and creative products are also on fire.
I bought my son a red Year of the Dragon sweatshirt, which he chose himself, with a dragon head with a thorn on it, which is especially cute. In an interview with Zhongxin Finance, a mother in Hebei said that there was no special reason, mainly to please the lottery.
The reporter saw on an e-commerce platform that although there is still some time before the Lunar New Year, the atmosphere of the Year of the Dragon has been "full". "2024 Year of the Dragon" topped the hot search list, and the Year of the Dragon notepad "Shenlongben", "Dragon Spirit" Dragon Year Desk Calendar, and the Year of the Dragon sachet car pendant for peace have become hot search products.
Recently, data released by e-commerce platforms show that the Year of the Dragon couplet, the Year of the Dragon Tang costume, the Year of the Dragon hanging ornaments, the Year of the Dragon sweater, the Year of the Dragon warm suit, the Year of the Dragon desk calendar, the Year of the Dragon plush dolls, the Year of the Dragon red envelopes, the Year of the Dragon clothes and socks, and the Year of the Dragon mobile phone case have become the top ten best-selling products.
Interestingly, among them, bright yellow embroidered dragon shorts have become a new trend, and some merchants have accumulated sales of more than one million. The Year of the Dragon** is also on the hot search list, and many businesses show "1 million + hot sales on the whole network".
In addition, the Year of the Dragon blind box, the Year of the Dragon socks gift box, the Year of the Dragon teacup set and other national tide Dragon Year souvenirs are also on the hot search list of e-commerce platforms.
More than 60 new products for the Year of the Dragon have been launched in the Forbidden City ** store, among which the sales of the most popular Forbidden City New Year blessing tube have reached 100,000 orders. The relevant person in charge of the store told Zhongxin Finance that the New Year's Festival will usher in a wave of sales peaks, such as New Year's blind boxes, desk calendars, calendars, etc., which may soon be sold out.
The Year of the Dragon stamps have also attracted special attention, and on January 5, the first issue of the "Year of Jiachen" special stamps 1 set of 2, the stamp design names are "Tianlong Xingjian" and "Chenlong Xianrui". The reporter noticed that in some e-commerce platforms, the stamp is firmly in the list of 10 yuan to 100 yuan stamp package, and the best-selling "small pane" is priced at about 30 yuan to 50 yuan, with a lot of premiums, and some are still pre-sold.
Stone analysis, the person in charge of the operation of a cultural and creative ** store, the hot sale of goods or the "national tide and domestic products" continue to lead the growth of e-commerce, its store dragon hats, dragon lanterns, dragon sachets, dragon earrings, throwing off the dragon hand-embroidered national style toys, etc., before and after the New Year ushered in a sales explosion, there are more than 1,000 orders every day, in short supply.
What is worth buying Zhang Yuang, the general manager of the New Year's Festival project, said in an interview with the new financial reporter that the zodiac products themselves have a certain collection significance and commemorative value, and the dragon, as one of the most distinctive beasts in traditional Chinese culture, has a special preference for products containing dragon elements because of its beautiful meaning, "There are many people who do not belong to dragons and want dragon element products." ”
In addition, in recent years, more and more brands are taking the lead in releasing new zodiac products, brand cross-border cooperation and IP co-branding have become a major trend, and the product concept design is more in line with the preferences of young people, so to a large extent, it has stimulated the purchase needs of consumers, especially young people. Zhang Yuang said. (ENDS).