When traveling during the Spring Festival this year, will you choose the "popular fried chicken" Harbin to experience the ice and snow journey, or choose the warm southern city to escape the cold? The reporter learned that this year's Spring Festival tourism consumption market is unprecedentedly active. According to the data and reports released by some OTA platforms, the domestic travel market during the Spring Festival is very hot at the north and south ends. At the same time, the recovery of outbound travel is also accelerating.
Since the beginning of winter this year, Harbin has ushered in a "splashing wealth": the "little potato" in the south has successfully "captured" Harbin, helping it become the most popular tourist destination during the New Year's Day holiday in 2024.
This enthusiasm will continue into the Spring Festival holiday. According to reports, according to the current search and booking popularity ranking of the Tongcheng platform, the most popular travel theme during the Spring Festival holiday in 2024 is ice and snow travel. Ice skating, skiing and other ice and snow experience projects, as well as various ice and snow sightseeing projects have attracted more attention from tourists. Among them, Harbin, Mohe, Baishan, Yanji and other places have increased their holiday tourism popularity by more than 100% year-on-year. As of January 11, Harbin is the most concerned tourist destination for the Spring Festival holiday. In addition to the traditional ice and snow tours, red tourist venues such as the 731st Unit of the Japanese Invasion of China in Harbin have attracted the attention of tourists.
Some people choose to "see the snow in the north", and some people "go south to avoid the cold", the reporter learned from Hefei travel agencies, "south" and "north" These two keywords almost run through the Spring Festival holiday. For example, hot spring tourism is also one of the popular travel themes during the Spring Festival holiday.
According to the data of Tongcheng Travel, Guangdong, Fujian and Sichuan are the most popular hot spring tourist destinations. Island destinations along the southeast coast of China and Southeast Asia have also attracted the attention of users. Since January, the search popularity of Sanya tourism has been **302% month-on-month, and the search popularity of Zhoushan tourism has been **242% month-on-month.
There are 8 statutory holidays for the Spring Festival in 2024, considering that some employers may have a holiday before Chinese New Year's Eve, I believe many people will be happy to mention the 9-day super long Spring Festival holiday. As a result, "going abroad for the New Year" was put on the agenda by many people. Mr. Zhang, who works in the Hefei Government Affairs District, wanted to take his family to Xiamen for the Spring Festival after New Year's Day, and the strategy was almost completed, but the plan could not keep up with the changes, and the family decided to change the destination to Singapore after discussion. "I haven't been abroad for a long time, it's rare to have such a long vacation, and the cost of popular places in China is also very high, so I just add a little budget to go abroad, and Singapore is also more suitable for parent-child travel. Mr. Zhang said.
The reporter searched for outbound air tickets during the Spring Festival on Ctrip, and found that there were still ** tickets of several hundred yuan in Hong Kong, South Korea and other directions. It is understood that the popular destination countries for outbound travel during the Spring Festival are mainly concentrated in Southeast Asia, where the climate is warm and pleasant, and Thailand, Malaysia and other countries currently implement visa-free policies for Chinese tourists, which also provides great convenience for "travel on the go".
In addition, the Tongcheng Travel Report shows that in terms of outbound travel during the Spring Festival, the popularity of medium- and long-term outbound travel destination countries such as the United Arab Emirates and Australia has increased significantly, and the Nordic Aurora route and private group route products in many European countries have also attracted the attention of tourists. Up to now, the data shows that the search popularity of air tickets departing between February 8 and February 17 has increased by nearly 2 times year-on-year, of which the search popularity of international air tickets has increased by nearly 7 times year-on-year, exceeding the level of the same period in 2019. (Dawan News).