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Xiaomi Auto is a product developed by Xiaomi to announce its official entry into the field of smart electric vehicles. On March 30, 2021, Xiaomi Group issued an announcement on the Hong Kong Stock Exchange, officially announcing its entry into the field of smart electric vehicles. On the evening of August 11, 2022, Lei Jun officially released Xiaomi's autonomous driving technology at his annual speech and demonstrated the phased research and development results of the technology.
Regarding whether Xiaomi cars are "tricky", this is a subjective evaluation. Some may think that Xiaomi maintained a certain mystery before releasing the car in order to arouse the interest and curiosity of the public. Others may believe that Xiaomi has maintained an appropriate level of transparency in gradually releasing information about its cars to give consumers a better understanding of its products and technological advancements.
There may be many reasons for the delay in the announcement of Xiaomi Auto**.
First of all, Xiaomi may be waiting for the best time to make an announcement**. Before the car reaches the SOP (Start of Production) stage, Xiaomi may not want to announce the pre-sale too soon**. After the SOP, Xiaomi may release a pre-sale**, and release the price of all models and various options** when it is officially launched. Therefore, Xiaomi may still be conducting a small batch of trial production, and it will be a few months before the final SOP, and it may be too early to announce ** at this time.
Second, Lei Jun, as the founder of Xiaomi Auto, may be taking a cautious approach. In the current fierce competition in the market, Lei Jun may want to observe the market's reaction to the high and low configurations, and then adjust the pricing strategy to ensure that Xiaomi cars are competitive in the market.
In addition, Xiaomi Auto's ** can be influenced by a variety of factors, including features, competitors' pricing strategies, and consumer expectations. Xiaomi may be conducting a thorough analysis and evaluation of these factors to develop a strategy that will both appeal to consumers and guarantee the company's bottom line.
Finally, Xiaomi may also be thinking about how to balance its brand image with market demand. If the ** is too high, it may affect the sales and market share of Xiaomi Auto; If it is too low, it may affect the company's profits and brand image. As a result, Xiaomi may be weighing various factors to come up with a strategy that will both meet the needs of the market and maintain its brand image.
In conclusion, there may be many reasons for the delay in the announcement of Xiaomi Auto**, including waiting for the best time, cautious market strategy, comprehensive ** analysis and weighing brand image, etc. The final strategy will depend on Xiaomi's in-depth understanding and comprehensive consideration of the market and consumers.